Mobil Handset Industry

NSVKMS MBA COLLEGE,VISNAGAR

MACRO ANALYSIS OF

MOBILE HANDSET INDUSTRY

PRESENTED BY : -

NAME UNI. EX. NO.Govind Chaudhari (174)Pratik Devani (283)Dilip Khunt (308)Viral Soni (437)Hardik Thakkar (441)

Table of content

NSVKMS MBA COLLEGE,VISNAGAR

SERIAL NO.

PARTICULAR

1 Objectives of research

2 Research methodology

3 History of Mobile

4 PEST analysis

5 Porter’s five force model

6 OT analysis

7 4 P’S analysis

Conti..

SERIAL NO.

PARTICULAR

8Challenges for the private banking sec

. 9Key success factors

10Bibliography

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Objectives of research To identify the key success factors of the

industry. To study the different environmental factors of

the industry. To analyze the different competitive forces of

the industry. To know the opportunities and threats of the

industry. To know about the industry structure with

currant scenario and with major players.

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BACK

RESEARCH METHODOLOGY

Objective: Macro Analysis of Mobile Handset Industry.

Scope of the Study:Size and structure of Mobile Handset Industry.Financial position of top three Mobile Handset Industry.Growth intercomparison of Mobile Manufacture.

Data Type:Secondary data only

Data Source:Magazines, Internet websites, Books.

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BACK

CONTI… Time duration: 16 weeks and 18 days

Tools Used for Analysis:Porter’s Five Force ModelPEST AnalysisOT AnalysisFour P’s AnalysisKey Success Factor

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HISTORY OF Mobile Hanset Industry

Mobile phone: Definition

History of mobile phones

Pioneers of the cell phone

Analog cellular telephony (1G)

Digital mobile communication (2G)

Wideband mobile communication (3G)

Broadband Fourth generation (4G)

CDMA

GSM

NSVKMS MBA COLLEGE,VISNAGAR

BACK

PEST ANALYSIS

Political factors.

Economical factors.

Social factors.

Technological factors

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BACK

POLITICAL FACTORS

Government budget

Foreign direct investment

Export-import policy

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ECONOMICAL FACTORS

Market Share

Income:

Impact of Interim Budget 2009

Budget Impact:

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SOCIOAL FACTORS

As a best Interactive medium:

To maintain social relationship:

For business purpose:

For interacting internationally:

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TECHNOLOGICAL FACTORS

GSM: Global System for Mobile

CDMA: Code Division Multiple Access

Zeroth” Generation (OG)

The First Generation (1G)

2G handset

3G handset

Smart phones

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PORTER’S FIVE FORCE MODEL

The threat from the new entrant

The threat from the substitutes

Bargaining power of the suppliers

Among the competitors rivalry

Bargaining power of the buyers

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BACK

NSVKMS MBA COLLEGE,VISNAGAR

CRITERIA’S HIGH MODERATE LOW

THREAT FROM THE NEW ENTRANTSRIVALRY AMONG COMPETITORSBARGAINING POWER OF SUPPLIERS

THE THREAT FROM THE SUBSTITUTES

BARGAINING POWER OF THE BUYERS

Conti…

OT ANALYSIS

OPPOUTTUNITY

Ω Innovative products.

Ω Technological advantages.

Ω Very high growth rate(over 100%) of mobile

users

Ω Sharp fall in air time tariff

Ω New investment opportunities.

NSVKMS MBA COLLEGE,VISNAGARBACK

Conti… THREATS

Ω Change in government policies.

Ω Increase in Inflation.

Ω Rapid changes in technology.

Ω Change in customer preference.

Ω Increase in investment alternatives.

Ω IMEI number

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4 P’S ANALYSIS

PRODUCTDifferent types of mobiles

PLACERetail store of Mobile

PRICEFeatures

Technology

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Conti.. PROMOTION Advertisements in news papers, hoardings,

television, sponsoring films, sports events, hiring the celebrity, is financing the film.

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CHALLENGES

To compete in this competition.

To continue in handset business, one needs to

be present in both CDMA and GSM segment

How to build upon brand value?

handset manufacturers will be unable to keep

pace with increasing demands from carriers.

NSVKMS MBA COLLEGE,VISNAGARBACK

KEY SUCCESS FACTORS

Marketing related KSFs

Technology related KSFs

Manufacturing related KSFs

Distribution related KSFs

NSVKMS MBA COLLEGE,VISNAGARBACK

BIBLIOGRAPHY

Books:

Philip Kotler, Kevin Lane Keller, Abraham Cosí,

Mithileshwar Jha “Marketing Management” 12th

Edition.

Dam Stom Bock, “The mobile Revolution” 4th

Editition.

Arthur A Thompson Jr at al, “Crafting and

Executing stratgy” 14th Edition.NSVKMS MBA COLLEGE,VISNAGAR

BACK

Conti..

WEBSITES: http://www.coai.com

http://www.trai.gov.in/StudyPapers_list_year.asp

http://stats.getjar.com/statistics/

http:// www.nokia.com/in

http://www.lgindia.com

http://www.sonyericsson.com

http://www.samsung.com

http://www.motorola.com

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NSVKMS MBA COLLEGE,VISNAGAR