Millennials & Media How they discover content: How they ... · Millennials & Media O˜ine Media Online Media How they acquire print books: ... Print News 63% or Magazines eBooks via

Millennials & Media

O�ine Media Online MediaHow they acquire print books:

How they discover content: How they share preferences:

Other media purchasing habits:

What they read:

What would encourage more eReading:

publishingtechnology.com/research#millennialreaders

How they acquire eContent:

New study reveals that UK & US millennial readers, those aged 18-34, prefer to read print books and browse bookstores and libraries.

eBooks via tablet

eBooks via mobile27%

Print News or Magazines63% eBooks via

dedicated device

29%

Print Books71%

eNews or Magazines 44%

37%

Pass-along Readership

47%

37%

36%

Chain Bookstores

37% Used Bookstores

Public LibrariesPu

rchase via

eReading Device

40%

eReading apps51%

Library eLending Service19% 17%

Subs

cription Service

36% Word-of-mouth

26% eRetailer websites

25% eReading apps

Social Media 24%

23% Physical retail shopsOPEN

16% Public libraries

16% Online Communities

40% say they recommend books/eBooks via word of mouth, followed by social media (32%), reviews on eRetailer sites (16%),online communities (16%), and book clubs (12%).

DVD/Blu-ray

MagazineSubscription

Video Games

Apps/Games

Streaming video

Music

52%

31%

46%

APP44%

36%

36%