Millennials & Media Offline Media Online Media How they acquire print books: How they discover content: How they share preferences: Other media purchasing habits: What they read: What would encourage more eReading: publishingtechnology.com/research #millennialreaders How they acquire eContent: New study reveals that UK & US millennial readers, those aged 18-34, prefer to read print books and browse bookstores and libraries. eBooks via tablet eBooks via mobile 27% Print News or Magazines 63% eBooks via dedicated device 29% Print Books 71% eNews or Magazines 44% 37% Pass-along Readership 47% 37% 36% Chain Bookstores 37% Used Bookstores Public Libraries P u r c h a s e v i a e R e a d i n g D e v i c e 40% e R e a d i n g a p p s 51% L i b r a r y e L e n d i n g S e r v i c e 19% 17% S u b s c r i p t i o n S e r v i c e 36% Word-of-mouth 26% eRetailer websites 25% eReading apps Social Media 24% 23% Physical retail shops OPEN 16% Public libraries 16% Online Communities 40% say they recommend books/eBooks via word of mouth, followed by social media (32%), reviews on eRetailer sites (16%), online communities (16%), and book clubs (12%). DVD/Blu-ray Magazine Subscription Video Games Apps/Games Streaming video Music 52% 31% 46% APP 44% 36% 36%