Transcript
Marketing at Bath
Professor Michael Beverland6th October 2010
Alumni Evening Londonm.b.beverland@bath.ac.uk
Overview
MeThe GroupPlansYou + Us
• Design thinking
• Teaching vs. research vs. relevance?
• Research• Teaching
– Where did marketer’s creativity go?
• Industry
The Marketing Group
• Team of 10 academics • Top ranked MSc Marketing in UK• Ranked at 5 in UK for Research• Home to the Centre of Research in
Advertising and Consumption
Where we’ve come from, where we’re going
B2BMarketing capabilitiesB2C
The Future
• Revised MSc Marketing– Structural changes– Soft changes more critical
• Engagement with industry / alumni partners
• Criac– Academic to Industry Engagement
Mike, what options are there to engage with the group?
You + Us• Informal &
Formal– Research
• Consultancy, placement and KTP
– Teaching• FYP through to
assessments and guest lecturing
top related