Mike Beverland presentation

Marketing at Bath

Professor Michael Beverland6th October 2010

Alumni Evening [email protected]

Overview

MeThe GroupPlansYou + Us

• Design thinking

• Teaching vs. research vs. relevance?

• Research• Teaching

– Where did marketer’s creativity go?

• Industry

The Marketing Group

• Team of 10 academics • Top ranked MSc Marketing in UK• Ranked at 5 in UK for Research• Home to the Centre of Research in

Advertising and Consumption

Where we’ve come from, where we’re going

B2BMarketing capabilitiesB2C

The Future

• Revised MSc Marketing– Structural changes– Soft changes more critical

• Engagement with industry / alumni partners

• Criac– Academic to Industry Engagement

Mike, what options are there to engage with the group?

You + Us• Informal &

Formal– Research

• Consultancy, placement and KTP

– Teaching• FYP through to

assessments and guest lecturing