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Microsoft Mapping SolutionsLocate. Integrate. Innovate.Peter Steckel & Alexis Harakis
Location is of a strategic importance
• Location is key to providing relevant information, products and services in commerce, search, community and decision-making
• Mapping and location have moved from a website differentiator, through ‘must have’, to a strategic investment
• Microsoft has been serving businesses and governments with enterprise-class location services for 15 years
• Our portfolio of services and our worldwide team today is second-to-none
Microsoft Mapping
A geospatial platform for Searching, Discovering, Visualizing, and A geospatial platform for Searching, Discovering, Visualizing, and Collaborating Collaborating Intuitive & responsive AJAX interface and web services APIIntuitive & responsive AJAX interface and web services APISupports a customizable tool setSupports a customizable tool setProvides global 2D and 3D views of our world in a single APIProvides global 2D and 3D views of our world in a single APIInnovative imagery & appealing map styles -Innovative imagery & appealing map styles -Yours or Ours Yours or Ours Works with multiple operating systems & browsersWorks with multiple operating systems & browsersDriving & Walking directionsDriving & Walking directionsMulti language support & accurate geocodingMulti language support & accurate geocodingDependable SaaS from Microsoft resulting in rapid application Dependable SaaS from Microsoft resulting in rapid application development and deployment development and deployment Seamless integration with existing enterprise applications, data and Seamless integration with existing enterprise applications, data and servicesservices
Microsoft has made a Long-term Commitment to Mapping and Location
2008 Innovation in imagery processing Photosynth Out of R&D
2008 3D modelling Caligari Acquisition
2007 Major UK and international mapping brand, product and team Multimap Acquisition
2006 Imagery capture, cameras and public sector Vexcel Acquisition
2005 New, highly innovative platform launched Virtual Earth
2005 3D visualisation GeoTango Acquisition
2003 Major US mapping team and market Vicinity Acquisition
2001 Fully hosted mapping service MapPoint Web Service
1995 First enterprise mapping products MapPoint
Microsoft Mapping PlatformsFeatures and Functionality
(VE/MM and SQL Server)
Product Features• Microsoft mapping platforms combine:
– Base maps– Geocoding & POI– Directions– Imagery– Birds Eye– 3D– Custom layers
Real EstateEmpowering property buyers
• Increase quality viewings as buyers can see the exact location and local facilities before they decide whether to view a property
• Layer extra information on top of the map to provide additional context to the buyer and differentiate properties
• Reduce the sales cycle by giving buyers the information to make fast decisions
• Increase website stickiness and return visits
• Showcase property better than the competition
Real Estate - Foxtons• View multiple properties
on single map to enable easy comparison
• Info boxes provide greaterdetail on individual properties
• Display local transportinformation to help decision making
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Location finders
Real Estate – Prime Location• Layer points of interest such as
transport, restaurants andand schools onto the area map
• Includes local information suchas the council borough
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Location finders
Real Estate – Right Move• Layering additional infoShow 3rd party data
including locally soldhouse prices
• Offer birds eye imagesto enable buyer to get a real life picture of the property and surrounding area
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Location finders
Real Estate – Logic Immo• Use icons to cluster
together multiple propertiesin the same area, reducing clutter on the map
• Aggregate property locations bypoint of interest
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Location finders
Inauguration Day
• http://edition.cnn.com/SPECIALS/2009/44.president/inauguration/themoment/
What VE and Microsoft MultiMedia can do to enhance your online offerings• MSFT Virtual Earth • 3D Landscapes and 3D modelling• MapCruncher• HDView and Panorama• PhotoSynth• GeoSeo?• Some fun – MicroTag it
3d Models and Virtual Earth
• 3DVIA• Easy to use for beginners• Make simple 3D models• My model• Search collections in Amsterdam to
locate it on maps.live.com
Caligari trueSpace 7.6 – for free
http://www.caligari.com/
New
MapCruncher
http://dev.live.com/virtualearth/mapcruncher/
http://research.microsoft.com/en-us/um/redmond/projects/mapcruncher/
MapCruncher
• Overlay architectural designs• Floorplans• Topographical data• Anything you want• You host the your data and combine
it with VE maps or instead of• It’s free and it works in 3D too
MapCruncher – New Build Progresshttp://www.imagepatch.com/Samples/reston.htm
2000 2007
MapCruncher in 3Dhttp://blog.timwarr.net/2008/09/04/mapcruncher-and-the-stubaitalbahn/
MapCruncher references
• BBC Olympic Maps from China• 3D Geology Maps from the US• Site Development Plan • MapCruncher Gallery
Photosynth
• Some magic that stitches together images of an object or place to generate a 3d experience
Photosynth – generate your own content• Fire up Photosynth
client• Load your images
Photosynth – generate your own content• Upload • See the results (my
effort in Zurich – find the Nestle logo)
HD View, Deep Zoom and Panorama
• Image Composite Editor• A bit like Photosynth except this one
helps you create DeepZooms or Panoramas
• Promotes your development in a richer more interactive fashion
GeoSeo?
• Addressing the long tail
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Branches everywhere
Branches in major cities only
Most branch networks
Number of web
searches
Number of locations
Example: Car rental in Mortlake misses the local outlets
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Although Richmond locations are very relevant, they do not appear
Geo SEO – Make the web your branch finder• How does it work?
– We can create a directory of places that are related to your branch network– Individual landing pages are automatically generated for each place,
available for search engines to index them• Why is this valuable?
– Conversion rates are generally higher for more targeted search terms– Organizations can improve their ranking and conversion for geo-targeted,
local search– Organizations can increase pick-up on the “long tail” of location-related
searches• Why is this innovative?
– Geo-SEO turns text-based search into a branch finder for all web users, not just the people that come to your site
– Virtual Earth’s location platform improves ‘findability’ whether users are searching explicitly for businesses, generic services or specific products, and provides a rich landing page with mapping, additional content and functionality to help consumers discover, visit and buy
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MicroTag Competition
1. Sign up: http://tag.microsoft.com2. Visit http://gettag.mobi to install
on your mobile 3. Some more tips on this blog post4. Scan the image on the right with
your camera phone using your new software
5. Email the route start and end to peter.steckel@microsoft.com for a free goodie bag + kudos
Resources
• http://www.microsoft.com/virtualearth/
• http://johanneskebeck.spaces.live.com
• http://blogs.msdn.com/virtualearth• http://blog.timwarr.net
• Email me: v-alexih@microsoft.com
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