Michael Korbacher: The Digital Road To Innovation

The Digital Road To Innovation

Michael KorbacherCountry Manager Google for Work DACH & CEE

Short Story…

The Digital Road To Innovation

Michael KorbacherCountry Manager Google for Work DACH, CEE & MEA

Trends...

75years

1957 2003 2013

500

25years

10years

(average age of a company joining the S&P500)

Google Confidential and Proprietary

Why Speed Matters...

The papal election. St. Peter's Square. Rome

The papal election. St. Peter's Square. Rome

Moonshot Thinking

Not improve by 10%, but by 10X

Some current Moonshots

1. Focus on the user 2. Innovation is not Perfection

3. Being fast is Better

“Big will not beat small anymore. It will be fast beating slow.”

Rupert Murdoch

Launch fast and Iterate...

4. Ideas come fromeverywhere

5. Share and collaborate 6. Data beats Politics

7. Develop Ideas, Don‘t kill them

8. Allow Errors 9. Freedom to Passion

Digital Brand Digital Culture Digital Business

The Digital Business Equation

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The biggest risk is not taking a risk

THANK YOUcontact: mkorbacher@google.com