The Digital Road To Innovation Michael Korbacher Country Manager Google for Work DACH & CEE
The Digital Road To Innovation
Michael KorbacherCountry Manager Google for Work DACH & CEE
Short Story…
The Digital Road To Innovation
Michael KorbacherCountry Manager Google for Work DACH, CEE & MEA
Trends...
75years
1957 2003 2013
500
25years
10years
(average age of a company joining the S&P500)
Google Confidential and Proprietary
Why Speed Matters...
The papal election. St. Peter's Square. Rome
The papal election. St. Peter's Square. Rome
Moonshot Thinking
Not improve by 10%, but by 10X
Some current Moonshots
1. Focus on the user 2. Innovation is not Perfection
3. Being fast is Better
“Big will not beat small anymore. It will be fast beating slow.”
Rupert Murdoch
Launch fast and Iterate...
4. Ideas come fromeverywhere
5. Share and collaborate 6. Data beats Politics
7. Develop Ideas, Don‘t kill them
8. Allow Errors 9. Freedom to Passion
Digital Brand Digital Culture Digital Business
The Digital Business Equation
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The biggest risk is not taking a risk
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