Messaging in Today's Media (for small nonprofits): Alabama Water Rally

Messaging In Today's Media

Sheree Martin, J.D., LL.M., Ph.D.

Assistant Professor, Samford University

Alabama Water Rally March 16, 2013

I grew up here

What We'll Cover Today

•  The state of official news media in 2013 o  National o  Alabama

•  Media Trends & Internet Trends

•  "Messaging" in 2013

The Old Days

Mary Meeker, KPCB Internet Trends, May 30, 2012

Source: http://www.forbes.com/sites/lewisdvorkin/2012/11/13/inside-forbes-journalists-need-to-understand-the-ad-business-not-sulk-and-go-home/

Content, Not "News"

Source: Mary Meeker, KPCB, December 3, 2012: Internet Trends Year-End Update

Photo Credit: Liz West (User: "Muffet" on Flickr) Used under noncommercial Creative Commons license: http://www.flickr.com/photos/calliope/5769315849/

The Good News

Storytelling

Helpful Information

Website

Content Curation

Audience

Tell your story.

How Could We Repurpose This Story?

3 Great Books

Twitter: @RealSheree