Merit Event - O2 Blackberry Presentation

WELCOME!

Rebecca Williams

SMB Marketing Manager EMEA

BlackBerry: 07738 347407

Email: rwilliams@rim.com

RIM PROPRIETARY AND CONFIDENTIAL INFORMATION

London |Current Mobility challenges being faced today

WHAT DID WE DO?

WE SPOKE TO YOU …

12 Groups ~ 2hours each

Bristol

Frankfurt

Lyon

10 – 99 employees

Manchester

Hamburg

Paris

100 – 249 employees

BlackBerry Users

BlackBerry Non-users

BlackBerry Users

BlackBerry Non-users

Results

The two sides of being a Small Business

• More independence to choose where and when to work

• Working from home, road, office, retreat

• More contact with clients and customers

• Know everybody

• Personal feel, less ‘corporate’

Flexibility

Informality

• Time on the road can mean work load mounts

• “Availability intensive”- having to spread yourself thin

• Strong pressure on time utilisation

• Customers take advantage

• Lack of resource

More demanding

The challenge to professionalism

Current communication devices

• Store and transfer larger amounts of information

• Email on the move, although…

• LAN access too inconsistent

• Another (heavy) device to carry

• Expense

• Security issues, particularly LAN for banks and other high security zones

• Physical barrier to customers

• Instant

• Cannot send/ receive enough information

• Email inadequate (never used)

• No receipt/ assurance info is communicated accurately

• Though seen as contacts and organiser mostly

• Lack of push email

Desire to bring it all together

Mobile Phone

PDALaptop

All in onedevice

BlackBerry can help..

1. We can provide the flexibility to have the independence and freedom you seek

2. Save you time to be more available to do all the important things

3. Increase efficiency, effectiveness and ensure you are providing a complete professional service

INTRODUCINGBLACKBERRY

WHAT IS BLACKBERRY?

WHAT IS BLACKBERRY?MARKET LEADER (DATA-CENTRIC MOBILE DEVICES)

WHAT IS BLACKBERRY?A GLOBAL PHENOMENON

WHAT DOES BLACKBERRY DO?EMAIL AND MUCH MORE

HOW MANY BLACKBERRY USERS ARE THERE?7 MILLION PEOPLE AROUND THE WORLD (AND GROWING FAST)

Equipped for success

Not yet

WHO USES BLACKBERRY?AMBITOUS PEOPLE WHO WANT TO GET ONIN BUSINESS

LAW

FINANCE

PROFESSIONAL SERVICES

ENTREPRENEURS

AND MORE…

PUBLIC SECTOR

POLITICS

EMERGENCY SERVICES

MEDICINE

AND MORE…

OTHER WALKS OF LIFE

ACTORS

ROCK STARS

CELEBRITIES

MUSICIANS

AND MORE…

Case study

WHY BLACKBERRY?

Once you start using it you will love it…

Easy to use

Flexible

Secure

Comprehensive

Fun

Stylish

Professional image

Flexible working

Cost-effective

Time saving

Users become advocates and cant help but tell people they meet how much they love their BlackBerry.

THE BENEFITS ARE ADDICTIVE

SO

BLACKBERRY?

WHY DO OUR CUSTOMERS

LOVE

THE BEST SECURITY

RAPID RETURNON INVESTMENT

IMPROVED COMPANYWORKFLOW

SIMPLE AND ENJOYABLE TO USE

BLACKBERRY MAKES PEOPLE MORE PRODUCTIVE

INSTANT COMMUNICATION

WE’VE SEEN THAT BLACKBERRY IS A GREAT PRODUCT WITH MANY STRONG POINTS.

BUT WHAT ABOUT THE BLACKBERRY BRAND?

WE’VE SEEN THAT BLACKBERRY IS A GREAT PRODUCT WITH MANY STRONG POINTS.

GREAT PRODUCTS AND SERVICES

OUR SIMPLE IDEA

WE MAKE AMAZING TOOLS FOR SUCCESS

OUR POINT OF VIEW ON LIFE

WE HELP PEOPLE ACHIEVE MORE

OUR MANIFESTO

We are here to help people achieve more. Those that have some get up and go. Those who want to do something with their lives – whatever that may be.

It might not be easy and it can be hard work for people to achieve what they want. But we are on their side.

And, because we help people to make the most of every day, BlackBerry helps people to be the best they can be.

INTRODUCTION TO BLACKBERRY – HOW IT WORKS?

What type of email do you have?

Types of BlackBerry solution for your email

BlackBerry internet service

or

BlackBerry Enterprise solution

Thank you!

Q&A