Meeting with a Social Entrepreneur: How to address the needs of poor communities while creating economic empowerment
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22 August 2013 – Cap40 entrepreneurs series event with Cécile Pompéï
How to address the needs of poor communities while creating economic empowerment
Cécile POMPEÏ - cecilepompei@gmail.com - Head of the Micro franchise Accelerator (MFA)
Social Entrepreneurship
Where is social entrepreneurship coming from ?
What is social entrepreneurship?
Social entrepreneurship takes a social problem and solves it at scale, while focusing on social value rather than profit
"Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.” Bill Drayton, Ashoka Founder
Examples of current well-known Social Entrepreneurs
Muhammad Yunus (Bangladesh), Founder of Grameen Bank
Vikram Akula (India), Founder of SKS Microfinance in India
Harish Hande (India), Founder of SELCO
Jacqueline Novogratz (USA) , Founder of Acumen Fund
Daniel Epstein (USA), Founder of Unreasonable Group
A few interesting social businesses
Healthcare: Aravind eye center, Eye to solve cataract, Vision Spring, Embrace, sanitary pads
Energy: micro solar products for off-grid regions
Technology: Ushaidi
Housing: Micro home solutions, More than shelters
Water: Hippo water roller, water filters
Job creation: Jaipur rugs
Finance: micro credit institutions
Agriculture: Kickstart, sms to inform farmers of market prices
A few concrete examples
• Micro energy off-grid solutions: Selling products to improve the living standard of low income communities across the world
• The Clothing Bank &The Micro franchise Accelerator (MFA):
Creating skills development and aspirational job opportunities
Small off-grid solar energy lamps
• Start 1 Feb 2010 with 10 volunteers, now have over 10 staff and 40 volunteers
• Received over 640 000 garments, cost value of R38m
• Trained 275 women – recruit 100 women per year x 2 years = 200 women in the incubation programme
• 65% retention record• Women collectively generated profits in their
businesses of over R8.5m ave of R350k per month.
• Average monthly profit per women = R3700pm (very conservative)
• Opening a branch in Jburg this year
IMPACT• Income levels increase by 335% to average of
R4200• Debt levels reduce by 57% after 1yr • 64% do not have to rely on anyone for financial
support
The Clothing Bank
The Business model
CorporateOther
OrganisationsIndividuals
Enterprise Development
NPOs and Social Services
Collect
MendRemodel
Wash
Store
TrainDispatch
Sort
Debrand
70%30%
Goods Donated based on need
Goods Sold to ED Business women
All Goods Donated
Recovery funds operational costs
R2.7m
300 000 garments paCost value of R18m
Holistic development model
Beneficiaries• Unemployed mothers• With dependent children• South African citizens• From townships around
CT• 67% are single• 65% have not completed
school• Recruited through
partner organisations
4.Practical Trading
Experience
5.Coaching
& Mentoring
6.Performan
ce Manageme
nt
1.Self
Motivation
2.Practical Teaching Methods
3.Work
Experience
Micro Franchise Accelerator
• Create business in a box opportunities for low income communities
• Streamline the process of forming micro-franchising initiatives by offering a toolkit of best practices
• Fundamentally, micro-franchising transposes the strength of traditional franchising to low-income markets
• The cost of a traditional franchise can reach R5m - The cost of a microfranchise is usually between R10,000 and R100,000
• Emerging as the most innovative and fastest way to create opportunities for the world’s poor to transform temporary micro-enterprises into legitimate, stable businesses
Challenges & learnings
Raising funds
Not depending on funds: - Not NGO ! Misconceptions – have to make profit and have investors
Scale
Market understanding
Measuring impact
Role for everyone in the sector
Isn’t social entrepreneurship something that all
company integrate in the way they operate and
have a vision?
Thank You
EVENT
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