Media Monitoring - TV coverage of the election campaign

Media MonitoringTV coverage of the election campaign

July 2010

European Union Georgia

Scope of Monitoring

• Monitoring period: April 26-June 6, 2010

• Monitored news programs:– Moambe (GPB Channel 1, 20:00)– Kurieri (Rustavi 2, 21:00)– Kronika (Imedi, 20:00)– Dghes (Kavkasia, 20:30)– Ukomentarod/Akhali Ambebi (Maestro, 22:45/21:00)– Time News (Real TV, last edition)

• Total: 271 news programs, 4893 news items (2493 relevant)

Methodology

• Quantitative component– Time allocated for candidates/parties– Type of coverage (direct, indirect)– Tone of coverage (positive, neutral, negative)– Use of administrative resources

• Qualitative component– Objective/neutral coverage– Factual reporting– Hate speech– Propaganda/hidden advertisement– Black PR

Quantitative Analysis

Main Trends