Media Monitoring TV coverage of the election campaign July 2010 European Union Georgia
Dec 08, 2014
Media MonitoringTV coverage of the election campaign
July 2010
European Union Georgia
Scope of Monitoring
• Monitoring period: April 26-June 6, 2010
• Monitored news programs:– Moambe (GPB Channel 1, 20:00)– Kurieri (Rustavi 2, 21:00)– Kronika (Imedi, 20:00)– Dghes (Kavkasia, 20:30)– Ukomentarod/Akhali Ambebi (Maestro, 22:45/21:00)– Time News (Real TV, last edition)
• Total: 271 news programs, 4893 news items (2493 relevant)
Methodology
• Quantitative component– Time allocated for candidates/parties– Type of coverage (direct, indirect)– Tone of coverage (positive, neutral, negative)– Use of administrative resources
• Qualitative component– Objective/neutral coverage– Factual reporting– Hate speech– Propaganda/hidden advertisement– Black PR
Quantitative Analysis
Main Trends