media kit Apr 2018 - Stuff...Average Weekly Video Views* 666,000 Followers 166,000 Followers Over 80,000 Comments Over 11,000 Followers Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr
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media kit Apr 2018
Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+
Stuff key statisticsStuff users are an educated audience who use the internet as an information, research and purchasing
tool. Our audiences are evenly spread across the country and are likely to access Stuff from work.
gender51%
49%
region of readersakl
34%
cant14%
wgtn12%
wkt9%
man5%
bop6%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k9%
$60k - $80k10%
$80k - $100k11%
over $100k32%
age of readers
18-2413%
25-3420%
35-4418%
45-5418%
55-6414%
over 6512%
Unique Audience
2,005,000
domestic page views per month 136,030,000
53%
domestic reach of active internet users per month
Uniqueaudience
Stuff multimedia
1,610,031Average Weekly Video Views*
666,000Followers
166,000Followers
Over 80,000Comments
Over 11,000Followers
Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+; *Adobe Analytics
Stuff social
2,005,000
1,816,000 831,000 670,000 968,000 444,000
NZ HERALD NEWSHUB MSN NEWS TVNZ MAIL ONLINE
Stuff mobile
platforms
mobile web*
547,023daily unique visitors
2,163,996daily page views
android app*
150,072daily unique visitors
565,519daily article views
iPhone app*
113,806daily unique visitors
559,789daily article views
tablet*
41,673daily unique visitors
309,878daily article views
Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+
monthly audience comparison
NZHERALD BUSINESS
799,000MSN MONEY
300,000
STUFF BUSINESS752,000
Stuff business key statisticsStuff business day is the leading financial news & information site in New Zealand. Business day covers
industry news, farming news, market data, money and small business information.
gender 44% 56%
region of readersakl
30%
cant16%
wgtn10%
wkt11%
man5%
bop7%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k10%
$60k - $80k10%
$80k - $100k10%
over $100k32%
age of readers
18-2413%
25-3420%
35-4416%
45-5419%
55-6414%
over 6513%
Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+
monthly audience comparison
iTunes
436,000
STUFF ENTERTAINMENT
597,000
Stuff entertainment key statisticsStuff entertainment is the leading entertainment site in New Zealand, covering celebrities, music news,
tv, books, arts and film news.
gender 46% 54%
NZHERALD ENTERTAINMENT
599,000
region of readersakl
29%
cant16%
wgtn12%
wkt11%
man5%
bop6%
annual household income
up to $20k1%
$20k - $40k9%
$40k - $60k10%
$60k - $80k10%
$80k - $100k10%
over $100k30%
age of readers
18-2414%
25-3420%
35-4416%
45-5418%
55-6414%
over 6513%
Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+
monthly audience comparison
MSN LIFESTYLE
293,000
NZHERALDLIFE & STYLE
751,000
STUFFLIFE & STYLE
714,000
Stuff life & style key statisticsNew Zealand’s leading life & style site, Stuff life & style covers food & wine, fashion, beauty, wellbeing,
weddings and much more.
gender 56% 44%
region of readersakl
31%
cant14%
wgtn12%
wkt11%
man5%
bop6%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k10%
$60k - $80k11%
$80k - $100k11%
over $100k31%
age of readers
18-2413%
25-3421%
35-4417%
45-5419%
55-6413%
over 6513%
Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+
monthly audience comparison
TRADE ME MOTORS
416,000
STUFFMOTORING235,000
Stuff motoring key statisticsStuff motoring is the leading motoring news site in New Zealand. The home for car enthusiasts,
prospective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff’s audience.
gender 34% 66%
region of readersakl
35%
cant14%
wgtn13%
wkt8%
man4%
bop5%
annual household income
up to $20k2%
$20k - $40k7%
$40k - $60k10%
$60k - $80k10%
$80k - $100k11%
over $100k33%
age of readers
18-2414%
25-3418%
35-4418%
45-5418%
55-6415%
over 6512%
Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+
monthly audience comparison
Stuff national key statisticsStuff national is the leading general news site in New Zealand. It features the key stories of the day from
Stuff’s extensive roster of journalists the length of the country, from northland to southland.
gender 48% 52%
STUFFNATIONAL1,120,000
region of readersakl
30%
cant14%
wgtn14%
wkt11%
man5%
bop5%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k10%
$60k - $80k10%
$80k - $100k10%
over $100k32%
NZHERALDNATIONAL1,191,000
age of readers
18-2414%
25-3420%
35-4416%
45-5419%
55-6414%
over 6512%
STUFFSPORT
705,000
Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+
monthly audience comparison
MSN SPORTS
488,000
NZHERALD SPORT
699,000
Stuff sport key statisticsStuff sport is the leading sports site in New Zealand. This channel covers an array of sports news including
rugby, rugby league, cricket, football, golf, basketball, motorsport, netball, tennis, racing and more.
gender 44% 56%
region of readersakl
30%
cant16%
wgtn12%
wkt9%
man5%
bop5%
annual household income
up to $20k2%
$20k - $40k8%
$40k - $60k9%
$60k - $80k10%
$80k - $100k11%
over $100k30%
age of readers
18-2414%
25-3418%
35-4417%
45-5420%
55-6414%
over 6512%
Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+
monthly audience comparison
NZHERALD TRAVEL
190,000
TRIP ADVISOR
429,000
STUFFTRAVEL294,000
Stuff travel key statisticsStuff travel is the leading travel site in New Zealand, providing inspiration for kiwis dreaming up their next big
trip as well as tips and news to get the best out of their holiday.
gender 55% 45%
region of readersakl
29%
cant18%
wgtn9%
wkt10%
man6%
bop5%
annual household income
up to $20k2%
$20k - $40k9%
$40k - $60k9%
$60k - $80k11%
$80k - $100k12%
over $100k30%
age of readers
18-2413%
25-3419%
35-4417%
45-5418%
55-6412%
over 6515%
Sources: Nielsen CMI Fused Q2 17 - Q1 18 Apr 18 TV/Online, 15+
monthly audience comparison
NZHERALD WORLD
664,000NEWSHUB
831,000
STUFFWORLD
482,000
Stuff world key statisticsStuff world features wide-ranging multimedia coverage from the most reputable news sources from around
the world, including Australia, the South Pacific, the Americas, Europe, Africa, Asia and the Middle East.
gender 48% 52%
region of readersakl
28%
cant16%
wgtn14%
wkt10%
man6%
bop5%
annual household income
up to $20k2%
$20k - $40k9%
$40k - $60k10%
$60k - $80k11%
$80k - $100k10%
over $100k28%
age of readers
18-2414%
25-3418%
35-4417%
45-5419%
55-6414%
over 6512%
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