Media culture in Cultural studies

Media Culture in Cultural studiesName: Trivedi Hezal K.

Roll No: 35PG Reg. No. PG15101040

M.A. – English Regular, Semester-2Year: 2016

Course No. 8-C: The Cultural StudiesPresentation Topic- Media Culture in Cultural studies

Submitted to: S.B. Gardi Department of English Maharaja Krishnakumarsinhji Bhavnagar University

(Gujarat – India)

What is cultural studies?

• Cultural Studies is the study of the ways in which culture is constructed and organized and the ways in which it evolves and changes over time.

• A media culture is an academic field that deals with the content, form, history, effects, and political implications of various media and technologies.

• Cultural studies of popular media culture seeks to bring to the surface the ideologies and political ideas hidden in mass media entertainment, in the belief that media culture transmits ideologies that reinforce oppressive structures of class, gender, sexuality and race through popular representation.

• Media culture mostly supports the hegemony of specific power groups. Media culture masks oppressive condition of class and gender and often the economic angle to cultural ideologies of the family or the law.

What is Media Culture?

Types of media

Purpose of media

Media culture is an integral part of modern society..

Impact of Media Culture on societyNegative

• News for sell• False advertisement• Unethical practice• Influence of powerful group• Media shows you what they

want you to see

Positive• Social awareness• Promoting the healthy

democratic traditions• Alert & coverage of natural

disasters• Role in social accountability• Exposing corruption• Nation building• Education• Watchdog

Some examples of media’s influence

Media culture on social development

Conclusion

• Our languages are our media. Our media are our metaphors. Media and culture are in correlation: Communication media are hand down values and norms of culture, culture hands down media contents (discourse). By the heavy use and great value which communication media are taking nowadays, culture and media can't be separated from each other.