Measuring the Right Things Matters - FW
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cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Measuring the Right Things Matters Kevin Mullett
Measuring the Right Things Matters Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
Analytics facing the reality of analytics
time + knowledgebull keeping up and interpreting can be a full time job
bull tool selection configuration interpretation amp reporting
bull someone will know more about a specific uses
bull goal is to get you thinking critically about marketing measurement
bull always changing
kmullett AnalyticsFW
Analytics hippo hunting
kmullett AnalyticsFW
hippo hunting with a bonus expert tag to fillbull turning opinion into data hippo = highest paid persons opinion
Analytics will provide you with powerful data (ammo) capable of bringing down the largest hippos and experts when opinion starts to creep in to a conversation
Analytics data trumps opinion
kmullett AnalyticsFW
Analytics why analytics matter
whatrsquos really workingbull SEO
bull social media
bull offline methods
bull otherkmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come fromndash offline and online tracking of marketing
Analytics what can analytics can tell us
kmullett AnalyticsFW
what might not be workingbull human trafficvisitors
bull search botsspiders
bull general performance and platform information
Analytics are there issues
how is the performance ofhellipbull keyword phrases we are found for
bull our audience message (demographics)
bull social activity changes message growth
bull our site (browsers resolution platforms)
bull pages and specifically calls to action- does the copy call to actions or imagery need changed
bull over all site issues (errors bounce rate)
kmullett AnalyticsFW
Analytics how granular do we need to get
trends cause effect abnormalitieshellipdid it work
kmullett AnalyticsFW
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Measuring the Right Things Matters Kevin Mullett
kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo
director of product development
Analytics facing the reality of analytics
time + knowledgebull keeping up and interpreting can be a full time job
bull tool selection configuration interpretation amp reporting
bull someone will know more about a specific uses
bull goal is to get you thinking critically about marketing measurement
bull always changing
kmullett AnalyticsFW
Analytics hippo hunting
kmullett AnalyticsFW
hippo hunting with a bonus expert tag to fillbull turning opinion into data hippo = highest paid persons opinion
Analytics will provide you with powerful data (ammo) capable of bringing down the largest hippos and experts when opinion starts to creep in to a conversation
Analytics data trumps opinion
kmullett AnalyticsFW
Analytics why analytics matter
whatrsquos really workingbull SEO
bull social media
bull offline methods
bull otherkmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come fromndash offline and online tracking of marketing
Analytics what can analytics can tell us
kmullett AnalyticsFW
what might not be workingbull human trafficvisitors
bull search botsspiders
bull general performance and platform information
Analytics are there issues
how is the performance ofhellipbull keyword phrases we are found for
bull our audience message (demographics)
bull social activity changes message growth
bull our site (browsers resolution platforms)
bull pages and specifically calls to action- does the copy call to actions or imagery need changed
bull over all site issues (errors bounce rate)
kmullett AnalyticsFW
Analytics how granular do we need to get
trends cause effect abnormalitieshellipdid it work
kmullett AnalyticsFW
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics facing the reality of analytics
time + knowledgebull keeping up and interpreting can be a full time job
bull tool selection configuration interpretation amp reporting
bull someone will know more about a specific uses
bull goal is to get you thinking critically about marketing measurement
bull always changing
kmullett AnalyticsFW
Analytics hippo hunting
kmullett AnalyticsFW
hippo hunting with a bonus expert tag to fillbull turning opinion into data hippo = highest paid persons opinion
Analytics will provide you with powerful data (ammo) capable of bringing down the largest hippos and experts when opinion starts to creep in to a conversation
Analytics data trumps opinion
kmullett AnalyticsFW
Analytics why analytics matter
whatrsquos really workingbull SEO
bull social media
bull offline methods
bull otherkmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come fromndash offline and online tracking of marketing
Analytics what can analytics can tell us
kmullett AnalyticsFW
what might not be workingbull human trafficvisitors
bull search botsspiders
bull general performance and platform information
Analytics are there issues
how is the performance ofhellipbull keyword phrases we are found for
bull our audience message (demographics)
bull social activity changes message growth
bull our site (browsers resolution platforms)
bull pages and specifically calls to action- does the copy call to actions or imagery need changed
bull over all site issues (errors bounce rate)
kmullett AnalyticsFW
Analytics how granular do we need to get
trends cause effect abnormalitieshellipdid it work
kmullett AnalyticsFW
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics hippo hunting
kmullett AnalyticsFW
hippo hunting with a bonus expert tag to fillbull turning opinion into data hippo = highest paid persons opinion
Analytics will provide you with powerful data (ammo) capable of bringing down the largest hippos and experts when opinion starts to creep in to a conversation
Analytics data trumps opinion
kmullett AnalyticsFW
Analytics why analytics matter
whatrsquos really workingbull SEO
bull social media
bull offline methods
bull otherkmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come fromndash offline and online tracking of marketing
Analytics what can analytics can tell us
kmullett AnalyticsFW
what might not be workingbull human trafficvisitors
bull search botsspiders
bull general performance and platform information
Analytics are there issues
how is the performance ofhellipbull keyword phrases we are found for
bull our audience message (demographics)
bull social activity changes message growth
bull our site (browsers resolution platforms)
bull pages and specifically calls to action- does the copy call to actions or imagery need changed
bull over all site issues (errors bounce rate)
kmullett AnalyticsFW
Analytics how granular do we need to get
trends cause effect abnormalitieshellipdid it work
kmullett AnalyticsFW
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics will provide you with powerful data (ammo) capable of bringing down the largest hippos and experts when opinion starts to creep in to a conversation
Analytics data trumps opinion
kmullett AnalyticsFW
Analytics why analytics matter
whatrsquos really workingbull SEO
bull social media
bull offline methods
bull otherkmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come fromndash offline and online tracking of marketing
Analytics what can analytics can tell us
kmullett AnalyticsFW
what might not be workingbull human trafficvisitors
bull search botsspiders
bull general performance and platform information
Analytics are there issues
how is the performance ofhellipbull keyword phrases we are found for
bull our audience message (demographics)
bull social activity changes message growth
bull our site (browsers resolution platforms)
bull pages and specifically calls to action- does the copy call to actions or imagery need changed
bull over all site issues (errors bounce rate)
kmullett AnalyticsFW
Analytics how granular do we need to get
trends cause effect abnormalitieshellipdid it work
kmullett AnalyticsFW
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics why analytics matter
whatrsquos really workingbull SEO
bull social media
bull offline methods
bull otherkmullett AnalyticsFW
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come fromndash offline and online tracking of marketing
Analytics what can analytics can tell us
kmullett AnalyticsFW
what might not be workingbull human trafficvisitors
bull search botsspiders
bull general performance and platform information
Analytics are there issues
how is the performance ofhellipbull keyword phrases we are found for
bull our audience message (demographics)
bull social activity changes message growth
bull our site (browsers resolution platforms)
bull pages and specifically calls to action- does the copy call to actions or imagery need changed
bull over all site issues (errors bounce rate)
kmullett AnalyticsFW
Analytics how granular do we need to get
trends cause effect abnormalitieshellipdid it work
kmullett AnalyticsFW
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics are we connecting the dots
kmullett AnalyticsFW
we need to knowhellipbull which marketing methods promotions social
channels and advertising work
bull where to allocate marketing dollars based on ROI
bull where do visitors really come fromndash offline and online tracking of marketing
Analytics what can analytics can tell us
kmullett AnalyticsFW
what might not be workingbull human trafficvisitors
bull search botsspiders
bull general performance and platform information
Analytics are there issues
how is the performance ofhellipbull keyword phrases we are found for
bull our audience message (demographics)
bull social activity changes message growth
bull our site (browsers resolution platforms)
bull pages and specifically calls to action- does the copy call to actions or imagery need changed
bull over all site issues (errors bounce rate)
kmullett AnalyticsFW
Analytics how granular do we need to get
trends cause effect abnormalitieshellipdid it work
kmullett AnalyticsFW
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics what can analytics can tell us
kmullett AnalyticsFW
what might not be workingbull human trafficvisitors
bull search botsspiders
bull general performance and platform information
Analytics are there issues
how is the performance ofhellipbull keyword phrases we are found for
bull our audience message (demographics)
bull social activity changes message growth
bull our site (browsers resolution platforms)
bull pages and specifically calls to action- does the copy call to actions or imagery need changed
bull over all site issues (errors bounce rate)
kmullett AnalyticsFW
Analytics how granular do we need to get
trends cause effect abnormalitieshellipdid it work
kmullett AnalyticsFW
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics are there issues
how is the performance ofhellipbull keyword phrases we are found for
bull our audience message (demographics)
bull social activity changes message growth
bull our site (browsers resolution platforms)
bull pages and specifically calls to action- does the copy call to actions or imagery need changed
bull over all site issues (errors bounce rate)
kmullett AnalyticsFW
Analytics how granular do we need to get
trends cause effect abnormalitieshellipdid it work
kmullett AnalyticsFW
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics how granular do we need to get
trends cause effect abnormalitieshellipdid it work
kmullett AnalyticsFW
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics the different choices
bull server level statistics (by host AW Stats WebTrends Urchin)
bull CMS (specific to each content management system)
bull third party (external to site services Google Analytics Chartbeat Clicky Woopra crazyegg)
kmullett AnalyticsFW
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
bull aggregators (stats from multiple sources and services postrank)
bull nichersquo (measure specific services like social networks or metrics ClickTale Facebook Insights Buzz-Charts Twitalyzer)
Analytics plenty of others
kmullett AnalyticsFW
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
The best analytics package wont help if never reviewed deciphered and acted upon Set up automated reports or schedule reminders
Analytics no good if never seen
kmullett AnalyticsFW
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics postrank sites + social
kmullett AnalyticsFW
data from siteblog is matched with social channel engagement points (acquired by google)
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics track your links
setup a bitly URL shortener account(i know of over 30 other url-shorteners but bitly is trusted amp widely used)
kmullett AnalyticsFW
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics track content shares
kmullett AnalyticsFW
are those sharing buttons workingbull what caused the most sharesbull did it bring any traffic back
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics track email campaigns
kmullett AnalyticsFW
how is the quality of this email listbull open rates and click through
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics so why Google Analytics
in 2005 Google purchases Urchinbull Urchin was a top player in analytics
bull simpler interface than most server analytics
bull ties in with AdWords for campaign tracking
bull it is free
bull Google is taking over the world
kmullett AnalyticsFW
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics why would Cirrus ABS care
Cirrus ABS needed a vehicle for proving the value of our process and solutions and how they differed from othersbull online marketing on the rise traditional marketing declining
bull importance of search engine optimization trafficvisibility
bull visitor centric sites with paths to conversion
kmullett AnalyticsFW
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics but the numbers donrsquot match
each software developer decides what metrics should be included and the criteria that make them up
kmullett AnalyticsFW
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics customizing your dashboard
get the information you need quickly1 browse to the report you want to add
2 select the ldquoadd to dashboardrdquo button
3 select the ldquoview dashboardrdquo link
4 repeat for other reports you would like to add
kmullett AnalyticsFW
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics reports to share or keep
exporting one time reports1 navigate to the report you want to create
example ldquocontentrdquo gt ldquotop contentrdquo
2 select the ldquoexportrdquo drop down tab
3 select the appropriate formatndash PDF (vector output for quality visual reference ease of sharing)
ndash XML (extensible markup language)
ndash CSV (comma separated value Excel)
ndash TSV (tabbed separated value Excel)
4 save (different per browser)
kmullett AnalyticsFW
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics scheduled attention
now letrsquos create an automated report1 navigate to the report you want to create
ndash example ldquocontentrdquo raquo ldquotop contentrdquo
2 click the ldquoemailrdquo button
3 click the ldquoschedulerdquo tab
4 input emails andor check ldquosend to merdquo
5 fill in the remaining fields
6 select the desired format
7 select daily weekly monthly quarterly
8 optionally select to includea ldquodate comparisonrdquo
9 click ldquoschedulerdquo
kmullett AnalyticsFW
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics doomed to repeat the past
comparing a specified date range to the past1 select a month (from the main dashboard)
2 check ldquocompare to pastrdquo and select a previous month
3 click ldquoapplyrdquo
kmullett AnalyticsFW
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics annotating key events
a favorite feature of Google Analytics is annotation1 select a date range (from the main dashboard)
2 click the dot that corresponds to a date of a known event
3 type in the annotation and save
kmullett AnalyticsFW
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics compare metrics
letrsquos compare some metrics for better insight1 click the ldquovisitsrdquo drop down tab
2 click the ldquocompare two metricsrdquondash hover over points on the graph for more information
ndash select other metrics to compare
kmullett AnalyticsFW
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics inbound social
kmullett AnalyticsFW
advanced segments help tell the story (regular expression)
facebookcom|fbme|twittercom|tco|tinyurl|hootsuitecom|owly|bitly|htly|linkedincom|stumbleuponcom|supr|tumblrcom|slideshare|youtubecom|youtube|ningcom|dailyboothcom|flickrcom|flickr
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics bounce rates defined
what is a bounce ratebull landed on and left from a given page (any page) on your sitebull allowed their session to timeout (GArsquos session timeout is 30 minutes)
ndash upon returning from eating lunch a new session would start and the previous one would be counted as a bounce
ndash a lost internet connection may count as a new session when restored in some situations
bull back button used to leave the sitebull typed a new address into the address bar to leavebull closed the browser window or tabbull no further currently defined action took place
ndash they might have called but unless you have a special phone numberhellip
kmullett AnalyticsFW
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics why is bounce important
bounce as an indicatorbull possible inadequate paths to action (next steps)
ndash if they make it to ldquocontact usrdquo do they end up on ldquothank yourdquo
bull shows lost conversions or missed client acquisitionsndash does the landing page match the marketing offer
bull spotlights visit quality and page relevancy to visitorsndash wasted efforts attracting visitors for the wrong keyword phrases
kmullett AnalyticsFW
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics exceptions to the bounce rule
certain sitesvisits are likely to have higher bounce ratesbull blogs and news where the visitor is looking at a specific article
bull informational searches (as opposed to navigational or transactional)
ndash follow a search result for specific information
bull sites with timely information on the homepagendash event calendars and clubs
according to Avinash Kaushik a respected GArsquos expert an average
bounce rate is 40-60 ldquoIt is really had to get a bounce rate under 20 anything
over 35 is cause for concern 50 (above) is worryingrdquo Avinash Kaushik
kmullett AnalyticsFW
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
lets see a keyword example for a given metric1 click ldquotraffic sources in the left nav2 select ldquokeywords 3 select non-paidrdquo
reasons for high keyword bounce ratebull incorrect keyword target for your sitebull the landing page doesnrsquot fit the visitors needsbull unclear SEFurls meta descriptions or page titlesbull found exactly what they needed and required no further
action
Analytics targeted keyword or not
kmullett AnalyticsFW
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
where are people searching from1 click a keyword link
2 select ldquodimension source to see traffic by search engines
ndash now we can investigate high bounces by term and search engine
Analytics deeper keyword research
kmullett AnalyticsFW
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
site search setup informationbull if you have a search box on your site bull must know the parameters of each type bull edit via the Google Analytics profile
tracking how visitors search on your site1 click ldquocontentrdquo gt ldquosite searchrdquo in the left nav2 click ldquousagerdquo (is it trending up or down after a recent change)
3 click ldquosearch termsrdquo (what are they looking for)
4 click ldquostart pagesrdquo (where they get lost most often)
Analytics monitoring on-site search
kmullett AnalyticsFW
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics creating goals
first time goal creation1 click ldquogoals in the left nav2 select ldquoset up goals and funnels 3 select ldquoadd goalrdquo4 name the goal ldquocontact usrdquo5 select the ldquourl destinationrdquo radio button6 go to your contact us page and copy
the url now paste that url into the ldquogoal urlrdquo box7 click ldquosave goalrdquo
note additional goals setup from ldquoanalytics settingsrdquo raquo ldquoeditrdquo raquo ldquo+ add goalrdquo
kmullett AnalyticsFW
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
adding a funnel to the goal1 click ldquoyes create a funnel for this goalrdquo
2 enter the first url and name it
3 click ldquoadd goal funnel steprdquo
4 repeat step 2 and 3 until the funnel is complete
Analytics visualizing goals
kmullett AnalyticsFW
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
how many pages do they visit1 click ldquoVisitors in the left nav
2 select ldquoVisitor Loyalty
3 select ldquoDepth of Visitrdquo
Analytics depth of visit
kmullett AnalyticsFW
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
comparing new vs returning visitors1 click ldquoVisitors in the left nav
2 select ldquoNew vs Returning
Analytics brand awareness anyone
kmullett AnalyticsFW
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
how did that awareness campaign work for us1 click ldquovisitors from the left navigation
2 select ldquomap overlayrdquo
3 click the United Statesldquo
4 click Indiana (on map or words)
5 click Indianapolisrdquo (on map or words)
6 make sure your date range matchesthe promo dates
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
awareness campaign by visitor typebull now letrsquos select ldquonone visitor typeldquo this shows us how many
ldquonew visitorsldquo our promo provided in this regionndash each column gives us a little insight how the promo worked
ndash monitoring this through the duration of the campaign would show when you peak and start to hit diminishing returns
ndash this could be added to your dashboard exported to a report or emailed through the duration of the campaign
Analytics tracking location awareness
kmullett AnalyticsFW
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
awareness campaign by sourcebull go back to state level amp select ldquonone source
ndash (direct traffic vs SE traffic) was the promo effective for URL awareness
ndash if a large percentage come from search engines then they had to look for you
ndash if shown as (direct) meaning they typed the URL into the browser they remembered your domain name from the promo
Analytics tracking location awareness
kmullett AnalyticsFW
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
which referring sites send you the most traffic1 select a date range if desired
2 click ldquotraffic sourcesrdquo in left nav
3 click ldquoreferring sitesrdquo
Analytics referring the most traffic
kmullett AnalyticsFW
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
which referring sites send you the best trafficndash review visits pagesvisit time on site new visits and bounce rate
ndash change to ldquovisitor typerdquo to see new visitors to the site
ndash change to ldquoregionrdquo to see where the visits come from(keeping in mind that ISP donrsquot always report correctly)
ndash note how the bounce rate climbs the farther away they are(if the site is location sensitive)
ndash If your paying for banner advertisement or any other type of paid trafficyoursquore looking for quality of conversion not simply traffic
Analytics referring the best traffic
kmullett AnalyticsFW
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
More than a desire to be right we want to do right That requires evidence We can change opinions if we have good data
Analytics we need evidence
kmullett AnalyticsFW
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Analytics metrics for site improvement
use analytics to improve sites marketing and conversionbull change opinion into to data (hippo vs your users)
bull measure media and marketing effectiveness
bull allocate budgets to campaigns with returns or conversions
bull testing testing testinghellip measure changes (onsite or offsite)
kmullett AnalyticsFW
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
FREE upcoming events
June 28th
TBD
facebookcomsmbftw
smbfw
June 22nd
Measuring the Right Thing Matters
RSVP Now
kmullett AnalyticsFW
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Well Help You Master Internet Marketing
These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442
kmullett AnalyticsFW
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
Google Analytics Kevin Mullett
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
- Slide Number 2
- Analytics facing the reality of analytics
- Analytics hippo hunting
- Analytics data trumps opinion
- Analytics why analytics matter
- Analytics are we connecting the dots
- Analytics what can analytics can tell us
- Analytics are there issues
- Analytics how granular do we need to get
- Analytics the different choices
- Analytics plenty of others
- Analytics no good if never seen
- Analytics postrank sites + social
- Analytics track your links
- Analytics track content shares
- Analytics track email campaigns
- Analytics so why Google Analytics
- Analytics why would Cirrus ABS care
- Analytics but the numbers donrsquot match
- Analytics customizing your dashboard
- Analytics reports to share or keep
- Analytics scheduled attention
- Analytics doomed to repeat the past
- Analytics annotating key events
- Analytics compare metrics
- Analytics inbound social
- Analytics bounce rates defined
- Analytics why is bounce important
- Analytics exceptions to the bounce rule
- Analytics targeted keyword or not
- Analytics deeper keyword research
- Analytics monitoring on-site search
- Analytics creating goals
- Analytics visualizing goals
- Analytics depth of visit
- Analytics brand awareness anyone
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics tracking location awareness
- Analytics referring the most traffic
- Analytics referring the best traffic
- Analytics we need evidence
- Analytics metrics for site improvement
- FREE upcoming events
- Well Help You Master Internet Marketing
- cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
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