Transcript
8/7/2019 McQuail_Mass Communication Reader
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Edited by
Denis McQuai l
SA'GE Public.ationsLondon • Thousand Oaks • New Delhi
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A cultu ra l app ro ach to communication
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6. The communications revolution: news" public, and. ideologyAloin w~Gouldner
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9. Towards a ne'w classification of tele-information services.
Jan L.Bordeurn]: and Ben van Kaam
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194
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Pa,rt VI Gllobal: Mass COlmm1uni.cation
Editor" s Introduction
211
18. Theorizing the news agencies
Oliver Boyd-Barrett and Terhi Rantanen
215
19. The discourse of cultural imperialism
[ohn ' 7 ' 1 0 " m n l i n 5: '0..·; ·n", ,'[",' .t. ~._., .,~ [ ", . ....
2 . 2 . 2
20,. International communication at the mass media level
K arl E rik Rosengren
21. The mythology about globalization
M a rjo rie F erg 'u so n
2,31
Part V'II Media Organizati,on and Production
Ed'it " . . . " . . J s ' · Intro- diuc tion' :' '' .: ' . 7' l _.r ..... : ,' .: ," :" . ' .. :; .. ' . ,'" "I : :' ' .: .
249
22. A new gatekeeping model
Pa·mela]. Shoemaker
.253
23. Making news: time and typifications
Gaye Tuchman
- 6 0 '· _ : : .
24. Does serving the market conflict with serving the public?
John H'I;McMan'us
25. The Hollywood TV producer
MU'riel G. Cantor
276
Pa,rt VIII Media Content
E'ditor's Introduction
285
26. Rhetoric of the image
R·oland Barthes
28: · : ' 9 ' 1:,
27. Meaning and ideology
Judith Williamson
298
28. The television discourse; encoding and decoding
Stuart Hall
29. The ideal romance
Janice Radway
,
Part IX The Media Audience
Editor's Introduction
321
30. Three phases of reception studies
P ertti Alasuutari
325
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31. Streamlining 'television audience'
lienA~g
31 3 } 4 ' ' ' - .I . _
32. Fandom as pathology: the consequences of characterization
JoU Jen sen
33. Needs as an explanatory factor of television viewing
Celia von Feilitzen
34,. The future ofthe mass audience
W~,Russell Neuman
3 6 " ' , , ' 4 ' ; '' ,
Part X M a s's M e 1 dla E'ffects
Editor's Introduction
35.Iublicity and pluralistic ignorance: notes on 'the spiral of silence'
Elilhu Katz
379
36. Framing: towards clarification of a fractured paradigm
Robert M. Entman
3 , 9 ' - - ' 0 , ' , ''
3 1 7 , ~ , Children and television violence in the United States
Ellen Wartella, Adriana Olivarez and Nancy Jennings
39" 8 ',
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38~ Entertainment as m e dia ef fec t
Dolf Zillmannand Jennings Bryant
406'
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41,9
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