McQuail_Mass Communication Reader

8/7/2019 McQuail_Mass Communication Reader

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Edited by

Denis McQuai l

SA'GE Public.ationsLondon • Thousand Oaks • New Delhi



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A cultu ra l app ro ach to communication

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6. The communications revolution: news" public, and. ideologyAloin w~Gouldner

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9. Towards a ne'w classification of tele-information services.

Jan L.Bordeurn]: and Ben van Kaam

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Pa,rt VI Gllobal: Mass COlmm1uni.cation

Editor" s Introduction

211

18. Theorizing the news agencies

Oliver Boyd-Barrett and Terhi Rantanen

215

19. The discourse of cultural imperialism

[ohn ' 7 ' 1 0 " m n l i n 5: '0..·; ·n", ,'[",' .t. ~._., .,~ [ ", . ....

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20,. International communication at the mass media level

K arl E rik Rosengren

21. The mythology about globalization

M a rjo rie F erg 'u so n

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Part V'II Media Organizati,on and Production

Ed'it " . . . " . . J s ' · Intro- diuc tion' :' '' .: ' . 7' l _.r ..... : ,' .: ," :" . ' .. :; .. ' . ,'" "I : :' ' .: .

249

22. A new gatekeeping model

Pa·mela]. Shoemaker

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23. Making news: time and typifications

Gaye Tuchman

- 6 0 '· _ : : .

24. Does serving the market conflict with serving the public?

John H'I;McMan'us

25. The Hollywood TV producer

MU'riel G. Cantor

276

Pa,rt VIII Media Content

E'ditor's Introduction

285

26. Rhetoric of the image

R·oland Barthes

28: · : ' 9 ' 1:,

27. Meaning and ideology

Judith Williamson

298

28. The television discourse; encoding and decoding

Stuart Hall

29. The ideal romance

Janice Radway

,

Part IX The Media Audience

Editor's Introduction

321

30. Three phases of reception studies

P ertti Alasuutari

325



31. Streamlining 'television audience'

lienA~g

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32. Fandom as pathology: the consequences of characterization

JoU Jen sen

33. Needs as an explanatory factor of television viewing

Celia von Feilitzen

34,. The future ofthe mass audience

W~,Russell Neuman

3 6 " ' , , ' 4 ' ; '' ,

Part X M a s's M e 1 dla E'ffects

Editor's Introduction

35.Iublicity and pluralistic ignorance: notes on 'the spiral of silence'

Elilhu Katz

379

36. Framing: towards clarification of a fractured paradigm

Robert M. Entman

3 , 9 ' - - ' 0 , ' , ''

3 1 7 , ~ , Children and television violence in the United States

Ellen Wartella, Adriana Olivarez and Nancy Jennings

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38~ Entertainment as m e dia ef fec t

Dolf Zillmannand Jennings Bryant

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McQuail_Mass Communication Reader

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