Maximizing Digital/Social Value in Agency New Business Webinar

lee@rswus.com @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business

Maximizing Digital/Social Value in Agency New Business

background

agency social media usage in 2012

platforms researched

platforms used:

30 of 37 lacked the G+ button

platforms used:

Most followers (5WPR)

with 348

Next closest

(Godfrey) 116

is Google+ a good option?

lee@rswus.com @rswus #agencynewbusinessMaximizing Digital/Social Value in Agency New Business

Currently, for your new business purposes-

Google+ hasn’t really caught on

platforms used

platforms used:

19 out of 100 agencies in our sample used it

platforms used:

15 of the 19 lacked the Pinterest button

platforms used:

Most followers: M.

Booth & Assoc. with 146

platforms used:

is an effective option for new business?

Evidon blog

what about

• 4A’s– 6

• eMarketing Association Network– 5

• Advertising Age– 5

• Advertising Professional– 8

• Advertising Professionals—6

• CMO Network– 6

• Social Media Marketing– 7

• TED: Ideas worth Spreading– 6

• PR Wise– 5

• Marketing executives group– 6

No groups with more than 10 of

the principals

platform usage recap

the big 2

platforms used

platforms used:

platform usage: averages

platform usage: highs & lows

Oneupwebposted 67 times

10 agencies didn’t post at all

platform usage: likes

SHIFT Communications had 3013 likes in May

• HunterPR, La Comunidad, Oneupweb next in line

how agencies use

Conclusions: Facebook

platforms used

platforms used:

86 out of 100 agencies in our sample

use it.

platforms used:

platform usage: averages

Average per month of May: 37.8 tweets

Oneupwebtweeted 192

11 agencies didn’t tweet

at alllee@rswus.com @rswus #agencynewbusiness Maximizing Digital/Social Value in Agency New Business

platform usage: followers

PJA Advertising had 9693

followers in May

platform usage: followers

5WPR Profero Fathom

How agencies use

How RSW/US uses

How agencies use

Conclusions:

Conclusions: where they are

II. how RSW/US uses Twitter

how RSW/US uses Twitter

So, how are RSW/US NBD’s making it work?

You hear a lot, what you should and shouldn’t do.

Agencies tend to make it way too hard.

Three simple examples-ways to help you break through.

A few thoughts from Inbound 2012

"If Content is King, than Context is God.”

“If you’re not where your customers’ attention is you’re going to lose big”

“As our world goes more Jetsons, the marketers who act more Flintstones will succeed, people want effort “

Social is just a tool, but you must execute. Execution is HARD. Ppl, avoid bulls**t tactics. Avoid automation. Authenticity is KEY”

“Tactics are GREAT, but you need to put in effort and commit to execution if you want to build a strong brand.”

Maximizing Digital/Social Value in Agency New Business Webinar

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