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Matthew Knox Portfolio• ART DIRECTION
• GRAPHIC DESIGN
• WEB DESIGN
• ILLUSTRATION
Contact: mtkcreative@gmail.com
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Client: Wunderman
Project: Digital Advertising (UX)Create digital weekly advertising content to highlight products, pricing and promotions.
Challenge: Incorporate brand standards while designing high-level product placement and overall messaging in restricted templates.
Solution: Created strong product content while utilizing web-ready photography and typography using consistent UX-style standards.
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Fonts:Avenir Family
Full Page Weekly Ads
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Custom HTML Ads
Client: Wunderman
Project: Digital Advertising (UX)Create custom digital weekly advertising content to highlight products, pricing and promotions.
Challenge: Incorporate brand standards while designing high-level product placement and messaging in restricted templates.
Solution: Created immersive product content while utilizing web-ready photography and typography using consistent UX-style standards.
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Fonts:Avenir Family
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Client: Wunderman
Project: Mobile User Interface (UI)Re-create custom digital graphics to highlight products and promotional messaging.
Challenge: Integrate brand standards while designing high-level product placement and messaging in reduced templates. Using consistent digital style protocols.
Solution: Designed engaging and focused content while increasing product priorities and messaging.
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Fonts:Avenir Family
Mobile User Experience
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Client: Wunderman
Project: Retail Print AdvertisingRole as design lead to create and manage 40-page weekly print guide to promote national online and in-store product availability and pricing. Challenge: Maintain brand standards in limited templates while designing parallel product placement and messaging. Develop quality control standards for print and web.
Solution: Created dynamic product spaces to match online graphics while utilizing custom photography, layout and typography.
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Fonts:Avenir Family
Weekly In-Store Guide
Inside Spread
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Client: Wunderman
Project: Retail Print AdvertisingCreate weekly newsprint insert to promote national product availability and regional pricing.
Challenge: Incorporate brand standards while designing high-level product placement and messaging in limited template areas. Using consistent color standards.
Solution: Designed strong product awareness while utilizing enhanced photography and typography.Weekly inserts have been attributed to45% of the company’s overall profits.
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Fonts:Avenir Family
Weekly Newsprint Insert
Inside Spread
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Client: Thrivent Financial
Project: Recruiting Event CampaignDevelop artwork and messaging around Texas event showcasing a former astronaut as the main speaker.
Challenge: Limited photography and integrating a strong marketing theme into multiple campaign pieces.
Solution: Created outer space artwork that worked well within limited color palette and printed materials. This event resulted in record-breaking recruitment for southern regional offices.
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Fonts:ITC Stone Family
PowerPoint Presentation
Name Tags
Guidebook
Event Posters
CD-ROM Art
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Client: Thrivent Financial
Project: Financial Marketing BrochuresCreate brand-compliant brochures that show active lifestyles and deliver a strong, confident message.
Challenge: Finding compelling artwork that has multi-generational elements while incorporating large amounts of data into limited templates.
Solution: Secured photography that portrays active, positive energy while developing and managing integrated layouts. These brochures help inform members of $82.2 billion in assets under management.
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Fonts:ITC Stone Family
Inside Spread
Front Covers
Front Cover
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Client: Thrivent Financial
Project: Interactive TemplatesCreate brand-compliant templates that financial representatives can customize and print internally.
Challenge: Assuring highest quality of output and functionality in multiple operating system environments.
Solution: Developed PDF and Word templates that incorporate strong brand elements and advanced software techniques that ensured quality printing. These pieces increased membership and helped promote $165.3 million raised, contributed and donated to help communities, congregations and individuals in need.
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Fonts:ITC Stone Family
Interactive Posters
Interactive Promotions
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Client: TRACOM GROUP
Project: Promotional QuestionnaireThis questionnaire was developed around a specific market segment for controlled responses.
Challenge: No photography, 2-color printing and complex design methods for carbon sheet production.
Solution: Created graphic elements from typography and designed an cohesive layout with a consistent look and feel.
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Fonts:Museo FamilyHelvetica LightTimes
Front Cover
Back Cover
Inside Spread
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Client: Colle+McVoy
Project: Interactive TemplatesCreate brand-compliant templates that client vendors can customize and print internally.
Challenge: Assuring highest quality of output and functionality in multiple operating system environments.
Solution: Developed PDF and Word templates that incorporate strong brand elements and advanced software techniques that ensured uniformed data entry and quality printing.
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Fonts:Arial Georgia
Word Templates
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