Martha Stewart, Entreprenuer

Martha Stewart

Siobhan SchrammMrs. Moeller’s 7th block

Biography

• Born on August 3rd, 1941 in Jersey City, New Jersey.

• Her mother was a sixth- grade school teacher.• Her father was a pharmaceuticals salesman.• Stewart has four brothers and sisters.• She grew up in a Polish- American Family.

Biography

• Stewart learned valuable skills from her family and neighbors.

• Her family was religious and ambitious, but still had time for recreation.

Education

• Stewart was a straight A student. • She turned down NYU to attend Barnard

College in New York City.• Studied chemistry, then switched to European

and Architecture history. • However, after college, Stewart modeled and

played roles in television commercials.• Later, she found a job as a stockbroker.

Social Aspects

• She married Andrew Stewart her sophomore year in college.

• After college, they had a baby girl, but then divorced in 1989.

Social Aspects: extracurricular

• She was an avid reader during childhood and still reads voraciously today.

• Stewart loves gardening and cooking.• She baby-sat kids in her neighborhood and

sometimes threw birthday parties for them, for fun and for extra money.

What Got Her Started

• Her family moved to Westport, Connecticut and bought a farmhouse.

• Stewart used her own money and started a catering business in the basement of her house.

• The business became a $1 million enterprise.

Mistakes in Early Business

• While working as a stockbroker, the 1973 recession hit, making her choose a new career path.

• She was found guilty for obstructing an investigation in 2004 and was sentenced to five months in prison.

Current Status

• She writes books.• Martha Stewart Living Magazine• Martha Stewart television show• She appears on television shows.• Line of bed and bath products for Kmart• She has other lines with Macy’s.

Business Organization

• Cooperative– Her magazine is operated by a group of people

and they are all benefited from their work. – Her bed and bath line for Kmart.

• Sole proprietorship– Her business is owned solely by her and she she

runs 99% of it.– Catering business– Books

Business Philosophy

• Good customer service– Always searching for “simple solutions to

everyday problems.”– Spends time of living, lifestyle, and family.

• Hard Working– She has lots of energy.– She believes success is based on dedication to real

interests.

Business Philosophy

• Stewart believes a balanced life is very important.

• She doesn’t do anything unless she thinks it is going to be good.

• Martha does what she does because she loves it.

Business Name

• She used her own name for the business.

Interesting Fact

• In elementary and high school, Stewart wanted to be a teacher.

Documentation

Martha Stewart. 9 Nov. 2007. Academy of Achievement. 4 April 2010 <http:// www.achievement.org>.Stewart, Martha. Online Encyclopedia. 4 April 2010 <http://www.encyclopedia.jrank.org>.