Martha stewart-weddings-fall-2011

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Martha Stewart Weddings - Fall 2011

We turn action codes into mobile engagement on any mobile phone.

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

Issue-Wide Sweeps Creates Engagement

• 17 tags appear in advertisements

• Cohesive sweeps “remembers” a user’s device for quick multiple entries

• Repetition draws the reader through the whole issue

• Incentive breeds engagement with sponsors, increasing ad value

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

Summary Page Introduces Campaign

• Provides instructions for using and recognizing tags

• List of all sponsors featuring tags increases probability of use

• Explains incentive of using all tags to increase chances of winning

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

16 Advertisers Feature Tags

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First Scanned Custom Tag Leads to Entry Form

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Only One Entry Needed for All Sweepstakes

After the initial form submission, the data is “remembered,” and all tags lead directly to branded Thank You pages

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7

Thank You Pages Lead to Custom Sponsor Content

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Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

Thank you.

We turn action codes into mobile engagement on any mobile phone.

For more information, contact us:

www.nellymoser.com1-781-645-1515