Marketing with Direct Mail using EDDM

Post on 12-Jan-2015

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Presentation on the Features and Benefits of the Every Door Direct Mail (EDDM) option from the USPS.

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Marketing with PrintEvery Door Direct Mail

How We Market Our Brand

• Web

• Email

• Social

• Search

• Blog

• Print

The Most Effective Marketing Approach is to Broadcast On All Channels

EDDMEvery Door Direct Mail

Features of EDDM• No Mailing List Required

• Ability to Target a Specific Geographic Area

• Choose When and Where through a Web Interface

• Can be Done by an End User or a Print/Mail Professional

• Business to Business (B2B) or Business to Consumer (B2C)

Easy to Use Planning Tool

Benefits of EDDM• Saturate Entire Neighborhoods or Business Areas

• Select Areas Based on Age, Household Size or Income

• Lower Postage Costs Than Other Mailing Methods (~$0.16)

• Print Piece Can Be as Large as 12”x15” (Larger Messaging)

• Built in Repeat Mailing Campaign Option

EDDM Works Best for Small Business Targeting Local Surrounding Areas

Better to Mail to 500 people 10x Than 5000 people 1X

Questions About EDDM?Email me or call 858-527-0800

scott@sorrentomesa.com

Thank You

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