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Marketing with Print Every Door Direct Mail
12

Marketing with Direct Mail using EDDM

Jan 12, 2015

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Marketing

Presentation on the Features and Benefits of the Every Door Direct Mail (EDDM) option from the USPS.
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Page 1: Marketing with Direct Mail using EDDM

Marketing with PrintEvery Door Direct Mail

Page 2: Marketing with Direct Mail using EDDM

How We Market Our Brand

• Web

• Email

• Social

• Search

• Blog

• Print

Page 3: Marketing with Direct Mail using EDDM

The Most Effective Marketing Approach is to Broadcast On All Channels

Page 4: Marketing with Direct Mail using EDDM

EDDMEvery Door Direct Mail

Page 5: Marketing with Direct Mail using EDDM

Features of EDDM• No Mailing List Required

• Ability to Target a Specific Geographic Area

• Choose When and Where through a Web Interface

• Can be Done by an End User or a Print/Mail Professional

• Business to Business (B2B) or Business to Consumer (B2C)

Page 6: Marketing with Direct Mail using EDDM

Easy to Use Planning Tool

Page 7: Marketing with Direct Mail using EDDM

Benefits of EDDM• Saturate Entire Neighborhoods or Business Areas

• Select Areas Based on Age, Household Size or Income

• Lower Postage Costs Than Other Mailing Methods (~$0.16)

• Print Piece Can Be as Large as 12”x15” (Larger Messaging)

• Built in Repeat Mailing Campaign Option

Page 8: Marketing with Direct Mail using EDDM

EDDM Works Best for Small Business Targeting Local Surrounding Areas

Page 9: Marketing with Direct Mail using EDDM

Better to Mail to 500 people 10x Than 5000 people 1X

Page 10: Marketing with Direct Mail using EDDM

Questions About EDDM?Email me or call 858-527-0800

[email protected]

Page 11: Marketing with Direct Mail using EDDM

Thank You

Page 12: Marketing with Direct Mail using EDDM