Marketing strategy for medical tourism
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Marketing Strategies of Medical Tourism
“combining medical excellence with luxury travel”
GAUKHAR KUSHKINBAYEVA 20121597 ABDULMAJID SANI 20122249 FARDOSA SHARIFF MOHAMED 20121551OMAR ABDIKADIR ABULLAHI 20121120
Growth and the impact of medical tourism on hospitality tourism
The privatization of the medical industry.
Entrepreneurial government support
Globalization and improved communication technology
Limitations of the Insurance PackageTimely treatment and to avoid long waiting lists at home
Aging of the population globally
Guarantee privacy and confidentiality Procedures that are not available or illegal - country (IVF)
Geographical and cultural proximity, medical specializations, reputation and portability
Popular Procedures
www.themegallery.com
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COSMETIC SURGERY & PLASTIC SURGEONS
DENTISTS & ORAL SURGEONS
OPHTHALMOLOGY, OCULAR, & REFRACTIVE SURGERY
ORTHOPEDIC SURGERY
BARIATRIC /WEIGHT LOSS SPECIALISTS
Heart Surgery
Major Industry Players
o Hospitals -Public and Private
o Agents -Medical Travel Facilitators
o Governmentso Travel industryo Insurance (Emerging)o Employers (Emerging)o Buyers of healthcareo Tour operators and
hotels
Medical tourism and Hospitality industry
Hospitals have functionally integrated into the tourist industry such as hotels, travel agencies, restaurants, transport and recreation.o Hotel Groups, such as the ITC-Welcome Group in India- the
patient and the provider. o Travel Agencies, such as Commonwealth Travel in Singapore- tour
plans and organize logistics for health travelers. o Medical Travel Planners such as MedRetreat, Planet Hospital,
Global Choice Healthcare, and Bridge Health International, act as patient representatives in finding treatment abroad.
o Provider Groups, such as Bumrungrad in Thailand and Apollo in India, dünyagöz have dedicated clinical programs solely for international patients.
o
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Impact of Medical Tourism
Social
Financial
IndustrialHost-nation-
and hospitality
Environmental
Business and hospitality sectors in an economy
The Medical Tourism has an impact on the hospitality and tourism industry. It can influence
It’s impact on global healthcare can lead to innovation in healthcare solution, enhancements in healthcare solutions, enhancements in the number of healthcare professional, increased international standards in healthcare solutions and emergence of supporting healthcare infrastructure for example a medical hotel
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Negative Impact
Host-NationEconomica
l Impact Treatment
Impact
Environmental Impact Healthcare impact
Ethical &
Legal Im
pact
Medical Tourism Trends and Challenges in 2013 and Beyond
"care for the people"Major Hospitals
Transplant tourism Human trafficking
Transplant tourism
Transplant tourism refers to travel for organ transplantation that involves organ trafficking and/or transplant commercialism.
Transplant tourism is distinguishable from other forms of medical tourism because it involves a donor whose interests and wellbeing must be considered just as importantly as the recipient
The medical resource used in transplant tourism is often an exploited donor
medical tourism, has always been surrounded with controversy regarding the source of organs, donor’s care after transplantation, and recipient outcome
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