MARKETING STRATEGIES THAT WORK - Ryerson … 2012_Breakout Session 2...MARKETING STRATEGIES THAT WORK INTER-UNIVERSITY FORUM FRANCINE BELNAVIS MAY 3, 2012 Since September 2011, over
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MARKETING
STRATEGIES
THAT WORK
INTER-UNIVERSITY FORUM
FRANCINE BELNAVIS
MAY 3, 2012
Since September 2011, over 8900 students have created an account with us to use
some of our services.
WHO ARE THE STUDENTS THAT USE
OUR SERVICES?
WHAT DO 8900+
STUDENTS LOOK LIKE?
Registered & Active Students
Undergraduates
Continuing Education
Graduates
Alumni
WHERE DO WE SEE
OUR STUDENTS?
Workshops
Appointments
Employer Info Sessions
- 77 held
- 899 registered
- 83% turnout
- 3643 booked
- 2955 held
- 10% increase
- 69 held
- 1100 attended
- 78% turnout
Generate word-of-mouth through the hiring of students to engage other students and act as ‘ambassadors’
STRATEGY #1
Create fun and attractive print /promotional material and outreach events. Distribute materials to high traffic locations and online.
STRATEGY #2
Communicate online with our community, and Ryerson community at large, about activities and services using social media and email
STRATEGY #3
WHAT UNIQUE / NEW STRATEGIES
ARE YOU PROUD OF?
YOU’RE AWESOME!
KEEP IN TOUCH
ME:
Francine Belnavis
f2belnav@ryerson.ca (will reply faster)
416.979.5000, ext. 6622
@franavis
linkedin.com/in/francinebelnavis
MARKETING
STRATEGIES
THAT WORK
INTER-UNIVERSITY FORUM
FRANCINE BELNAVIS
MAY 3, 2012
SOME
RESOURCES & TOOLS
Facebook Timeline for Colleges & Universities: Higher
Education Marketing, http://www.higher-education-
marketing.com/tag/facebook
#PSEWEB – Canada’s University & College Digital Marketing
Conference, http://pseweb.ca/about/
HootSuite – Social Media Dashboard, http://hootsuite.com/
PodCamp Toronto Unconference,
http://2012.podcamptoronto.com/
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