MARKETING STRATEGIES THAT WORK - Ryerson … 2012_Breakout Session 2...MARKETING STRATEGIES THAT WORK INTER-UNIVERSITY FORUM FRANCINE BELNAVIS MAY 3, 2012 Since September 2011, over

MARKETING

STRATEGIES

THAT WORK

INTER-UNIVERSITY FORUM

FRANCINE BELNAVIS

MAY 3, 2012

Since September 2011, over 8900 students have created an account with us to use

some of our services.

WHO ARE THE STUDENTS THAT USE

OUR SERVICES?

WHAT DO 8900+

STUDENTS LOOK LIKE?

Registered & Active Students

Undergraduates

Continuing Education

Graduates

Alumni

WHERE DO WE SEE

OUR STUDENTS?

Workshops

Appointments

Employer Info Sessions

- 77 held

- 899 registered

- 83% turnout

- 3643 booked

- 2955 held

- 10% increase

- 69 held

- 1100 attended

- 78% turnout

Generate word-of-mouth through the hiring of students to engage other students and act as ‘ambassadors’

STRATEGY #1

Create fun and attractive print /promotional material and outreach events. Distribute materials to high traffic locations and online.

STRATEGY #2

Communicate online with our community, and Ryerson community at large, about activities and services using social media and email

STRATEGY #3

WHAT UNIQUE / NEW STRATEGIES

ARE YOU PROUD OF?

YOU’RE AWESOME!

KEEP IN TOUCH

ME:

Francine Belnavis

[email protected] (will reply faster)

416.979.5000, ext. 6622

@franavis

linkedin.com/in/francinebelnavis

MARKETING

STRATEGIES

THAT WORK

INTER-UNIVERSITY FORUM

FRANCINE BELNAVIS

MAY 3, 2012

SOME

RESOURCES & TOOLS

Facebook Timeline for Colleges & Universities: Higher

Education Marketing, http://www.higher-education-

marketing.com/tag/facebook

#PSEWEB – Canada’s University & College Digital Marketing

Conference, http://pseweb.ca/about/

HootSuite – Social Media Dashboard, http://hootsuite.com/

PodCamp Toronto Unconference,

http://2012.podcamptoronto.com/