Marketing strategies - DayFresh

Marketing strategies - DayFresh

Course: Principles of marketing | Lecturer: Ambreen Bashir | MKT-401 T

Presented by: Hassan Noman | Student ID #: 16646

Start your Day…. FRESH….

DayFresh TVC

Product – Milk

Market

Milk Uses

Competition

98% population consumes milk

Child nutrition, desserts, tea, beverages

Open milk, Nestle, Engro, Habib, etc…

Milk Types available

• Open milk

• Powdered milk

• Condensed milk

• Packaged milk

• Products

• Consumers

• Competitors

Market Place

Australian cow milk, Full cream milk, Yougurt

Majority

Open milk, Nestle, Olpers

Market issues

• Affordability

• Quality

• Taste

• Premium

Price

Cash cow

Open milk

?Nestle, Nesvita, Olpers

Dogs

Candia, Habib

Star

DayFresh

How are we different?

Video…

Product:Easy pourHandlingEnvironment friendlyEasy storagePremium product

Price:Competitive priceCaptive marketPromotional offers

Placement:Dedicated outletsSuper marketsDelivery trucksDistribution networkHome delivery

Promotion:Advertisement Word of mouthPremium loyalty cards

Summary

• Pure and nutrients rich milk within the reach of a common man

• To monetize the result of marketing efforts

• Revised marketing plan needed