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Marketing strategies - DayFresh Course: Principles of marketing | Lecturer: Ambreen Bashir | MKT-401 T Presented by: Hassan Noman | Student ID #: 16646
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Marketing strategies - DayFresh

Feb 17, 2016

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Hassan Noman

Marketing Strategies of Day Fresh Milk
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Page 1: Marketing strategies - DayFresh

Marketing strategies - DayFresh

Course: Principles of marketing | Lecturer: Ambreen Bashir | MKT-401 T

Presented by: Hassan Noman | Student ID #: 16646

Page 2: Marketing strategies - DayFresh

Start your Day…. FRESH….

Page 3: Marketing strategies - DayFresh

DayFresh TVC

Page 4: Marketing strategies - DayFresh

Product – Milk

Market

Milk Uses

Competition

98% population consumes milk

Child nutrition, desserts, tea, beverages

Open milk, Nestle, Engro, Habib, etc…

Page 5: Marketing strategies - DayFresh

Milk Types available

• Open milk

• Powdered milk

• Condensed milk

• Packaged milk

Page 6: Marketing strategies - DayFresh
Page 7: Marketing strategies - DayFresh

• Products

• Consumers

• Competitors

Market Place

Australian cow milk, Full cream milk, Yougurt

Majority

Open milk, Nestle, Olpers

Page 8: Marketing strategies - DayFresh

Market issues

• Affordability

• Quality

• Taste

• Premium

Page 9: Marketing strategies - DayFresh
Page 10: Marketing strategies - DayFresh

Price

Cash cow

Open milk

?Nestle, Nesvita, Olpers

Dogs

Candia, Habib

Star

DayFresh

Page 11: Marketing strategies - DayFresh

How are we different?

Video…

Page 12: Marketing strategies - DayFresh

Product:Easy pourHandlingEnvironment friendlyEasy storagePremium product

Price:Competitive priceCaptive marketPromotional offers

Placement:Dedicated outletsSuper marketsDelivery trucksDistribution networkHome delivery

Promotion:Advertisement Word of mouthPremium loyalty cards

Page 13: Marketing strategies - DayFresh

Summary

• Pure and nutrients rich milk within the reach of a common man

• To monetize the result of marketing efforts

• Revised marketing plan needed