Marketing strategies - DayFresh Course: Principles of marketing | Lecturer: Ambreen Bashir | MKT-401 T Presented by: Hassan Noman | Student ID #: 16646
Feb 17, 2016
Marketing strategies - DayFresh
Course: Principles of marketing | Lecturer: Ambreen Bashir | MKT-401 T
Presented by: Hassan Noman | Student ID #: 16646
Start your Day…. FRESH….
DayFresh TVC
Product – Milk
Market
Milk Uses
Competition
98% population consumes milk
Child nutrition, desserts, tea, beverages
Open milk, Nestle, Engro, Habib, etc…
Milk Types available
• Open milk
• Powdered milk
• Condensed milk
• Packaged milk
• Products
• Consumers
• Competitors
Market Place
Australian cow milk, Full cream milk, Yougurt
Majority
Open milk, Nestle, Olpers
Market issues
• Affordability
• Quality
• Taste
• Premium
Price
Cash cow
Open milk
?Nestle, Nesvita, Olpers
Dogs
Candia, Habib
Star
DayFresh
How are we different?
Video…
Product:Easy pourHandlingEnvironment friendlyEasy storagePremium product
Price:Competitive priceCaptive marketPromotional offers
Placement:Dedicated outletsSuper marketsDelivery trucksDistribution networkHome delivery
Promotion:Advertisement Word of mouthPremium loyalty cards
Summary
• Pure and nutrients rich milk within the reach of a common man
• To monetize the result of marketing efforts
• Revised marketing plan needed