Transcript
A mini project report on PROMOTIONAL STRATEGIES
Surveyed on: Barista lavazza Bowl-o-china Bawarchi Bakers Q Amul ice cream parlour submitted by M.Madhukar
contents
Introduction to promotional strategy Types of promotional strategy Barista lavazza Promotional strategy of barista lavazza Bowl-o-china Promotional strategy of Bowl-o-china Bawarchi Promotional strategy of bawarchi Bakers ‘q’ Promotional strategy of bakers ‘q’ Amul ice cream parlour Promotional strategy of amul
PROMOTIONAL STRATEGY
Definition: The element of a firm's decision-making
concerned with choosing the most appropriate mix of advertising, sales ,promotion, personals etc.,
Product promotion is one of the necessities for getting your brand in front of the public and attracting new customers
TYPES OF PROMOTIONAL STRATEGIES
Media releases contests & events Networking Sales Pitches Promotional products Customer Referral Incentive Program Customer Appreciation Events Talk to us!
BARISTA LAVAZZA
Barista Lavazza is a chain of espresso bars in India, established in February 2000 under the name Barista.
Later it was taken over by Lavazza in 2007, a world-famous enterprise that continues as Italy’s top-ranking coffee company.
Its headquarters is located at OKHLA
Promotional strategy OF BARISTA LAVAZZA
ARABICA is their special flavour in coffee. It is also specialized in supplying flavoured
water but not the normal mineral water. Barista uses a special “Barista Coffee Card” for its
sales promotion activities They conduct quality checks, in addition
to it they also conduct regular training sessions to enhance skills and knowledge.
Graph showing promotional strategy of BARISTALAVAZZA
Hyderabad House is a restaurant chain offering Hyderabadi cuisine and heading BOWL O’CHINA.
However the founder of the current chain of restaurants is Mir Mazharuddin who started Hyderabad House as a small take-away restaurant in 1998.
His Son Mir Zubair Ahmed, Hotel Management Gold medallist, present Director launched Bowl O china (Chinese Restaurant) in 2003
Promotional strategy of BOWL-O-CHINA
Bowl O' China is one of the best restaurants in Hyderabad which offers the best quality food , decked with a great ambience to enjoy the Chinese delicacies to its customers.
Bowl O China, provided good quality Chinese food at a very inexpensive price .
It promotes its product by TAKE AWAY SERVICE and by maintaining link up’s by sponsoring some social events
Graph showing financial status of customers entering bowl-o-china
Bawarchi Restaurant, RTC Cross Roads, Hyderabad maintains quality, taste and standards in preparing different types of biryani, chicken curry, mutton curry, prawns, and fish.
Bawarchi is well-known for mouth-watering biryani.
Bawarchi stands at No.1 position when it comes to quality, quantity and taste. We give our customer value for money.
Promotional strategies of BAWARCHI
They conduct Valentines day celebrations New year celebrations Friendship day celebrations Festive celebrations COMBO OFFERS(which includes family
pack biryani+cool drink beverages).
BAKERS ‘Q’
Bakers Q is able to blend sales to a routine client base with higher-profit special occasion orders.
The best marketing ideas for bakery products is to ask potential customers to try your goods and turn them into regular customers based on your high-quality offerings.
Bakers should maintain good decor, pleasant atmosphere and tasty items to attract the customer to spend sometime.
Promotional strategies of BAKERS ‘Q’
The different promotional strategies of BAKERS ‘Q’ are:
Creative promotion Sensory Cues Holidays Contests Food Writers Frequent Buyers
Graph showing Bakers ‘q’ aspects:
AMUL-THE TASTE OF INDIA is formed in 1946. 250 litres of milk per day with name
KAIRADISTRICTCO-OPERATIVE MILK PRODUCERS’UNION.
Brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd.(GCMMF).
Sanskrit word “AMULYA” which means “PRICELESS”.
Today Amul dairy is No.1 dairy in Asia and No.2 in the world.
PROMOTIONAL STRATEGY OF AMUL
The main motto of AMUL is to promote their product in many ways such that it can reach the glance of the people and consumers.
They promote their brands in a rotational cycle so that they can obtain the profits in 2 or 3 years.
It also uses media for communication. Social network media also acts as a media for
promoting their products. It also sponsored for a program called VOICE
OF INDIA, which is a talent hunt in singing segment.
LEARNINGS
From this project , I have learnt that every food court have to follow certain promotional strategies to promote their product.
This helped me in knowing the various tasks they perform in getting their product registered in the minds of the customers.
Brand image , their survival period in the market , their reputation and their ethics have been understood by me.
CONCLUSION
Promotional strategy is the major task to be furnished by every food court to meet the consumer needs, earn profits and good brand image in the market
Promotional strategies includes all the stunts that helps in the sale and expansion of their product distribution in the market.
Thank you
top related