Marketing mini project

A mini project report on PROMOTIONAL STRATEGIES

Surveyed on: Barista lavazza Bowl-o-china Bawarchi Bakers Q Amul ice cream parlour submitted by M.Madhukar

contents

Introduction to promotional strategy Types of promotional strategy Barista lavazza Promotional strategy of barista lavazza Bowl-o-china Promotional strategy of Bowl-o-china Bawarchi Promotional strategy of bawarchi Bakers ‘q’ Promotional strategy of bakers ‘q’ Amul ice cream parlour Promotional strategy of amul

PROMOTIONAL STRATEGY

Definition: The element of a firm's decision-making

concerned with choosing the most appropriate mix of advertising, sales ,promotion, personals etc.,

Product promotion is one of the necessities for getting your brand in front of the public and attracting new customers

TYPES OF PROMOTIONAL STRATEGIES

Media releases contests & events Networking Sales Pitches Promotional products Customer Referral Incentive Program Customer Appreciation Events Talk to us!

BARISTA LAVAZZA

Barista Lavazza is a chain of espresso bars in India, established in February 2000 under the name Barista.

Later it was taken over by Lavazza in 2007, a world-famous enterprise that continues as Italy’s top-ranking coffee company.

Its headquarters is located at OKHLA

Promotional strategy OF BARISTA LAVAZZA

ARABICA is their special flavour in coffee. It is also specialized in supplying flavoured

water but not the normal mineral water. Barista uses a special “Barista Coffee Card” for its

sales promotion activities They conduct quality checks, in addition

to it they also conduct regular training sessions to enhance skills and knowledge.

Graph showing promotional strategy of BARISTALAVAZZA

Hyderabad House is a restaurant chain offering Hyderabadi cuisine and heading BOWL O’CHINA.

However the founder of the current chain of restaurants is Mir Mazharuddin who started Hyderabad House as a small take-away restaurant in 1998.

His Son Mir Zubair Ahmed, Hotel Management Gold medallist, present Director launched Bowl O china (Chinese Restaurant) in 2003

Promotional strategy of BOWL-O-CHINA

Bowl O' China is one of the best restaurants in Hyderabad which offers the best quality food , decked with a great ambience to enjoy the Chinese delicacies to its customers.

Bowl O China, provided good quality Chinese food at a very inexpensive price .

It promotes its product by TAKE AWAY SERVICE and by maintaining link up’s by sponsoring some social events

Graph showing financial status of customers entering bowl-o-china

Bawarchi Restaurant, RTC Cross Roads, Hyderabad maintains quality, taste and standards in preparing different types of biryani, chicken curry, mutton curry, prawns, and fish.

Bawarchi is well-known for mouth-watering biryani.

Bawarchi stands at No.1 position when it comes to quality, quantity and taste. We give our customer value for money.

Promotional strategies of BAWARCHI

They conduct Valentines day celebrations New year celebrations Friendship day celebrations Festive celebrations COMBO OFFERS(which includes family

pack biryani+cool drink beverages).

BAKERS ‘Q’

Bakers Q is able to blend sales to a routine client base with higher-profit special occasion orders.

The best marketing ideas for bakery products is to ask potential customers to try your goods and turn them into regular customers based on your high-quality offerings.

Bakers should maintain good decor, pleasant atmosphere and tasty items to attract the customer to spend sometime.

Promotional strategies of BAKERS ‘Q’

The different promotional strategies of BAKERS ‘Q’ are:

Creative promotion Sensory Cues Holidays Contests Food Writers Frequent Buyers

Graph showing Bakers ‘q’ aspects:

AMUL-THE TASTE OF INDIA is formed in 1946. 250 litres of milk per day with name

KAIRADISTRICTCO-OPERATIVE MILK PRODUCERS’UNION.

Brand name AMUL is managed by Gujarat Co-operative Milk Marketing Federation Ltd.(GCMMF).

Sanskrit word “AMULYA” which means “PRICELESS”.

Today Amul dairy is No.1 dairy in Asia and No.2 in the world.

PROMOTIONAL STRATEGY OF AMUL

The main motto of AMUL is to promote their product in many ways such that it can reach the glance of the people and consumers.

They promote their brands in a rotational cycle so that they can obtain the profits in 2 or 3 years.

It also uses media for communication. Social network media also acts as a media for

promoting their products. It also sponsored for a program called VOICE

OF INDIA, which is a talent hunt in singing segment.

LEARNINGS

From this project , I have learnt that every food court have to follow certain promotional strategies to promote their product.

This helped me in knowing the various tasks they perform in getting their product registered in the minds of the customers.

Brand image , their survival period in the market , their reputation and their ethics have been understood by me.

CONCLUSION

Promotional strategy is the major task to be furnished by every food court to meet the consumer needs, earn profits and good brand image in the market

Promotional strategies includes all the stunts that helps in the sale and expansion of their product distribution in the market.

Thank you