Marketing Concept and Implementation in Blog
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Marketing Concept and Implementation in Blog
Ari Purwani
u4296063
Outline
Introduction Marketing mix concept (4P) 4P in blog New definition of 4P Optimization of blog Conclusion
Introduction
Marketing Mix Concept
Product Actual product or service that you are delivering to
you the market weather direct to consumer (B2C) or to businesses (B2B)
Pricehow much to sell your products for, based on your cost and value
Marketing Mix Concept (con’t)
Place Available at the right place, at the right time, in the right
quantities How your product might reach the
customers/reader
Promotion(How) are the chosen target groups informed or educated about the organization and its products?
4P in Blog
Blog is a media that presenting any information. The platform: blogger, wordpress, and typepad.
Product Content is everything; this is your product Good, service, or experience?
Price FACT: mostly used for non-commercial
purposes difficult to do pricing ~ internet connection
However, some people use it for internet advertising product pricing
4P in Blog (con’t)
Place Distribution channel:
Placement on Major Search engines - Google, Yahoo, Live etc…
Placement on vertical search engines / guides and Local Search
Placement through affiliates Accessibility
Direct/indirect: subscribing offers Online and offline contact
4P in Blog (con’t)
Promotion Promotion on topical, industry and trade
sites: involved in site that has same concern as you
Promotion through Search Marketing: use SEO tools (i.e. webseo)
Promotion through Public Relations: direct email, providing a shout box
New Definition of 4P
PassionateShows your intention about issue and represented in the writing
PurposefulAlways link bank the basic reason why are you blogging
PresentKeep up-to-date with the critical issue
PositionalTake a position between discussion and shows consistency
Optimization of blog
Writing content Write less Create a lot of link Be consistent with your style
Optimization of blog (con’t)
Value adding (widgets) Shout box oggix.com, freeshoutbox.net,
myshoutbox.com, Sitemeter googleanalytics, bravenet.com Subscription feedburner, del.icio.us,
googlereader SEO (search engine optimization) googleping,
webseo Photos flickr.com
Conclusion
Implementation of 4P in blog marketing
Possibility of new definition of 4P in blog marketing
Optimization of blog
References
Matthews, J., 2008, “The 4P’s of Marketing Online”, http://www.10e20.com/blog/2008/02/06/product-price-place-promotion/, cited on 12 May 2008
Straup, S., 2002, “The 4P’s of Marketing”, http://cob.bloomu.edu/jolivo/4ps.htm, cited on 7 May 2008
Jain, A., 2007, “The 4Ps of Blog Marketing”, http://www.livemint.com/2007/10/20005256/The-4Ps-of-blog-marketing.html, cited on 12 May 2008
Rubel, S., 2006, “The Four P’s of Blog Marketing”, http://www.micropersuasion.com/2006/02/the_four_ps_of_.html, cited on 9 May 2008
Rowse, D., 2005, “Ten Tips for Writing a Blog Post”, http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/, cited on 12 May 2008
McCarthy, 2008, “Marketing Mix 4P’s Model 5P’s”, http://www.valuebasedmanagement.net/methods_marketing_mix.html, cited on 7 May 2008
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