Marketing Communications, Branding & Advertising

Deb HermanMarketing Communications & Advertising

Selections showcasing my creative campaigns, collateral and media.

What’s inside

▪ Web development and content

▪ Social media development, management and promotions

▪ Campaign planning and media mix

▪ Branding

Web Development & Content

Corporate web site homesavings.com

• Developed site architecture

• Wrote and edited content to SEO best

practices

• Collaborated with third party vendor

during site development

• Managed and updated site content

Web Development & Content

Corporate web site homesavings.com

• Internal pages featured actionable links and

accordion dropdowns.

Social Media LinkedIn Corporate Page for Home

Savings and Loan

• Content development and maintenance

of corporate page and showcase page

Social Media Facebook Corporate Page for Home Savings

and Loan

• Content development and maintenance of corporate

page

• Mined opportunities to share posts from liked pages

• Tracked fan insights

Social Media

Facebook advertising for Home

Savings and Loan

• Created ad content and selected

targeted audiences for Facebook

components of advertising campaigns

• Tracked advertising analytics and

actions taken

Social Media

Facebook contests and special

events for Home Savings and

Loan

• Created and managed contests

including like drives

• Created events and fundraising

awareness campaigns

Multi – Channel Marketing Campaign

▪ Campaign theme carried throughout all

external and internal marketing;

collaborated with graphic designer to

develop theme

▪ Thoughtful content development of all

display materials and ads; managed creative

process, production and placement

▪ Managed entire campaign process from

concept through inception to reporting,

including media buying, vendor selection,

Google and Facebook analytics

Retail Merchandising

Print Ads &

Collateral

Digital Advertising

Broadcast Media

Multi - Channel Campaign

Digital Advertising Components

• Web display ads with dedicated landing page on web site

• Facebook ads to targeted audiences

• Campaign placement, tracking and reporting on results through Google and Facebook analytics

Multi - Channel Campaign

Retail Merchandising Components

• Collaborated with graphic designer

to create all display components

Posters

Tabletop displays with takeaways

Exterior facing signage

Multi - Channel Campaign

Print Components• Postcards – Developed content and

targeted audiences with marketing team

• Newspaper ads

TV & Radio

Branding Consistency

Deb HermanMarketing Communications & Advertising

debherman@comcast.net 412.974.2971