Marketing campaign strategies for the social & mobile world

Marketing Campaign Strategiesfor the Social & Mobile World

www.RebeccaWardlow.com

Who Is Rebecca?

• Local Google+ Ambassador• Social Media Speaker, Trainer & Consultant• Teach social media courses for Kishwaukee

College Continuing Education• Web Design & Development• eCommerce Project Manager• Google+ eBook (www.RebeccaWardlow)• Proud mom of 5 kids

Social & Mobile Strengths

• Instant communication with customers

• Global reach• More cost-effective

than traditional marketing

• Great potential for marketing to go viral

Mobile Stats• 100M Smartphone Users in US• 86 Million people do shopping

on their smartphones• Only 14% of small business

owners have websites optimized for mobile use.

• 88.1% of users in the US will do their research on products this year

• 83.9% will buy something via online transaction

• Average mobile user spends 127 minutes per day on Apps

“In the last 12 months customers around the world ordered more than $1 billion worth of products from Amazon using a mobile device.” - Jeff Bezos, CEO, Amazon

More Stats!• 330+ Million users on

Facebook Mobile• Mobile users are

growing 2x faster than desktop users, and will pass them in 2013

• 50% of all local searches are done on mobile devices

• 91% of mobile traffic is socializing, compared to 79% on desktop

Image source: ClickSoftware.com

Mobile Phones & Users

91% of mobile users keep their phone within

3 feet of themselves, at all times

Image source: ClickSoftware.com

Poor Mobile Experience Can Hurt Business

• 74% of consumers will wait 5 seconds for a web page to load on mobile devices• 46% of consumers are unlikely to return to a mobile site if the site did not work

properly• 71% mobile use expect web pages to load as quick or faster than on their desktop

computer

Optimize Your Content

Remember to optimize your content for mobile interaction and navigationSpecific, clear call to actionSimplify opt-in formsBe finger-friendlyTest. Test again. Test some more.

Facebook Mobile-Local

• 330+ Million users on Facebook Mobile

• Mobile searchers make local buying decision based on the endorsements and activity of Facebook friends, rather than random user reviews in search results or on Foursquare & Yelp.

Facebook Mobile-Local

• Optimize your Facebook presence by encouraging check-ins, offering incentives for reviews, building engagement on your fan page and adding the like button to your website & other online presences.

Encourage check-ins

Encourage Recommendations

Facebook Text-To-Like

Let’s test it out... text Like GetSocialSolutions to 32665

1. Offer bonus to people making a purchase in your store

2. Put up a sign that asks customers to do it.

3. Put graphic/signage on products or receipts as people check out.

Google+ Local

Google Search

1 Review a year ago

Side-by-Side

Side-by-Side

Where are Google+ Reviews?

Social & Mobile Tools

• Multimedia Messaging Service (MMS)

• Click-to-Call• Mobile Applications • QR codes & in-store

signage• Put your Mobile App

URL in front of your customers (print materials)

Your Mobile & Social Reach

• 649,600 people who live within 50 miles of Malta, IL (age 18 and older) are on Facebook

• 452,217 people on LinkedIn (Advanced Search 60115 within 35 mi)

• 145,372 people on Google+ within 40 miles of Malta, IL

Desktop vs. Mobile on a Mobile device

Check Mobile Site Load Times

• Open your mobile page up in Google Chrome, right-click on it and choose “Inspect Element”

• Click on the Network icon in the window pane that pops up

• Refresh the page and Chrome will display a nice, informative timeline with each page element & load time

• If page loads in less than 5-seconds, you’re golden!

Get Started Today!

Make mobile website creation a priorityMobile URLs are sometimes a subdomain of the website’s URL: m.website.com or mobile.website.com

Set up ways to easily connect with customersAllow users to connect with you via text messaging. Let them join contact lists for website updates, deals, discounts and other news. Give them a reason to continue patronizing your site, product or service.

Mobile AdvertisingCurrently light competition. Start soon to establish your small business’ place and get an early advantage over other small businesses

Encourage Facebook Check-InsEncourage Google+ Check-InsEncourage Reviews & Recommendations

BONUS:How to Launch A Marketing Campaign

How To Launch A Mobile CampaignStep 1: Ask yourself these questions

• What is the objective of this campaign?• Who is your target audience?• How long will this campaign run?• Are you using other media to support or supplement your

mobile plan?

Step 2: Budgeting & Scheduling• When do you need the campaign to start?• How much money do you intend on spending on mobile

media?• How much do you intend to spend on other forms of

media?• How many messages are you planning to send?

How To Launch A Mobile CampaignStep 3: Content and Production

• What kind of message do you want to use in this campaign?• How will you distribute your message?• Who will produce the message content or mobile

application?• Who will test the campaign?

Step 4: Final elements• Who will organize and coordinate multiple media

implementation?• Where will you get your customer contacts?• What will be measured?

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Questions & AnswersCONNECT WITH REBECCA on other social media platforms...

• Websitewww.RebeccaWardlow.com

• Google+ http://gplus.to/rwardlow7

• Twitter http://www.twitter.com/rwardlow7

• Facebook https://www.facebook.com/GetSocialSolutions

• Pinterest http://pinterest.com/SocialSolutions