Transcript
1. Cover 2. Table of Contents 3. Welcome 4. Get Sync’d 5. D-I-Y Overview 6. D-I-Y Anniversary/PNGs 7. D-I-Y Blank Flyers 8. D-I-Y Blank Posters 9. D-I-Y Editing PSDs 10. Social Networking Tools 11. Socialize with Us 12. CMM eCards 13. Evite Online Invitations 14. Evite Designs 15. Evite Sample 16. CC Invitations 17. Narrow/Generic CC Banners 18. FB Timeline Headers
19. Building FB Fan Base 20. Social: Twitter Skins 21. New Holiday Artwork 22. New Hanukkah 23. New Halloween 24. New Thanksgiving 25. Paint Trees Program 26. Attract New Customers 27. New Mommy Bag Flyers 28. Baby Print Workshops 29. Why Do Workshops 30. Book Bus. In Studio 31. Book Bus. In Community 32. Tween Workshops 33. Ladies Workshops 34. Ladies Night 35. Retirement Community 36. New Scouts Artwork
37. New For Schools 38. New For Pets 39. Studio Moving 40. Generic CMM 41. Family Time 42. Studio Pass 43. Generic Gift Guide 44. Revived CMK Samples 45. 2013 Marketing Wish List 46. Provide your Feedback 47. Thank you & Contact
to the 2013 Marketing Presentation. I will be walking you through a list of marketing and advertising tools that have been developed and released so far this year, and touching on ways you can put these tools to work for you, to increase your revenue. The majority of the new tools are in response to your 2012 Marketing Wish List, as you will see noted. The few tools that are included which were not from the wish list are items that we deemed in need of updating or adding. Almost every tool has been touched in no small part by you, the franchise owners, through inspiration, creativity or experience. We would not have the strength or scope we do if it were not for your participation. Please continue to contribute, so that we can continue to produce the best materials possible. At the end of this presentation you’ll be invited to provide your feedback on any of the subject covered, via a special forum in the Message Board. - Tara Thomman, CMM Marketing since 2001
…with Your Marketing Department
How you obtain updated marketing materials has changed.
How it’s different: • No Shipping Hard Drives • No Hard Drives Needed, but it is still strongly recommended • Update as often as you like, at your convenience
What you’ll do now: 1. Watch for an invitation via email, to ‘sync’ from Tara 2. Follow the prompt to open a FREE account @ justcloud.com 3. Locate your Sync Folder and update to your computer or hard drive
Coming in September.
New materials now often include PNGs, Fonts, Blank Flyers and a PSD file for your editing convenience.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Various Folders. Sample: Advertising > Studio Stuff > Anniversary
withMany of your new materials are designed to let you customize them with PNGs. A great example is this new Anniversary line. Each year/number is provided as a PNG you can easily drop in as you also add your location and contact information.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Various Folders. Sample: Studio Stuff > Anniversary
New lines of artwork include a blank flyer.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Various Folders and/or Stationery > Blank Flyers
Customize with your information easily.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Various Folders. Samples: Summer Workshops/Diva Dish & Design
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Various Folders. Sample: Party
withNew Party materials include a copy of the brochure as a PSD, with text editable in Adobe Elements.
Support Center > CMM University > Marketing > Marketing Downloads > Social Networking
In your Social Networking folder you’ll find tools for use on Facebook, Twitter and in Constant Contact.
Support Center > CMM University > Marketing > Marketing Downloads > Social Networking
Use this new “Socialize with us” line of artwork to invite your customers to find and follow you online. Add the PNG icons you need!
Support Center > CMM University > Marketing > Marketing Downloads > Social Networking
Another way to stay connected and a gesture from you to your customer.
It’s Back! We have revamped our online invitations (powered by Evite). Customers choose an invitation from this new “Widget”.
Your Website > Party Page > Drop Down Menu > Online Invitations
There are 7 new designs.
Searchable on Evite.com: Color Me Mine
Once they select a design, they are taken to Evite.com to create the actual invitation.
Flickr > Invitations Set
Look for these 600x200px files among new artwork to feature in your CC email templates.
Support Center > CMM University > Marketing > Marketing Downloads > Social Networking
Make a big statement on Facebook with
included in all new lines of artwork.
Support Center > CMM University > Marketing > Marketing Downloads > Social Networking
By posting lots of fun posts featuring painted samples and customers. Posts that are worth
sharing and “Liking”. So what’s worth sharing and liking? 1. Posts about your customers and their
painted items. Featured customers will like and share among their own friends. Party photos are a great example. *Always get permission in writing!
2. Exciting promotions and events. 3. Great paint samples that inspire existing
and perspective customers.
Support Center > CMM University > Marketing Downloads > Social Networking >Twitter Skins
Do you Tweet? We have and images for you!
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Holidays
You asked for
and you got it.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Holidays > Hanukkah > Happy Hanukkah
Featured here… 600x200px – short banner and, 600px – large banner for use in CC Facebook timeline image
Thank you Voorhees and Metro Pointe for the paint
samples!
Featured here from the new
“Boo-tiful” line, a flyer, blank flyer and web banner.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Holidays > Halloween > Boo-tiful
The studios who provided paint
samples received royalty credits!
Have you shared?
Great veteran paint samples, revived. Featured here from the new “Gobble
Gobble” line, a Web Still and Facebook Timeline header.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Holidays > Thanksgiving > Gobble Gobble
Featured here from the new “Paint Trees” line, based on a program
pioneered by Fairfax, VA, a 20x30 poster – perfect for printing at Costco.
Aruna sold a total of 28 trees in 2012!
Her studio fee is $12. Minus the cost of the wholesale trees at $15.95 ($446.60)
that's over $1,000 in profit, before charging studio fees!
What a great way to boost your profits!
THANK YOU ARUNA!
Read more here… Message Board Thread About This
Scroll to the Paint Trees entry.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Holidays > Christmas > Paint Trees
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide Pets/Baby/Weddings
from Pet Stores, Hospitals, and Baby & Bridal Boutiques
Support Center > CMM University > Marketing Downloads > Style Guide > Baby > Hospital Support Center > CMM University > Marketing Downloads > Paint Class Inventory > Oh Baby
Featured here, a “New Mommy Hospital” Flyer.
Print the Oh Baby prints workshop flyer on the back.
Use the blank flyer To customize your
offer
Support Center > CMM University > Marketing > Marketing Downloads > Paint Class Inventory Baby Print Workshops
are a fabulous way to get those mommies coming back again and again over the course of a year. Offer for them to sign up for a series of holiday and seasonal workshops. In addition to create priceless keepsakes, they will get a chance to hang out with other new mommies! Provide some refreshments and encourage them to chat and make friends! Schedule your workshops during the week when it tends to be slow. For example, maybe they all take place on Wednesdays at 2pm. Schedule your whole year of Baby Print Workshops out so that as your customers sign up they can commit to the workshops they want, and put it on their calendars.
Let these mommies know about your Paint Me A Story and Kids Night Out programs… they may have additional kids at home!
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide Various Folders
To supplement your Monday – Friday walk-in business.
“Sign up for them all and save!” Give customers the option of signing up for multiple classes/events. Sell package specials in September and January – to help supplement
sales during those slow months.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide Various Folders
To supplement your Monday – Friday walk-in business.
Support Center > CMM University > Marketing > Marketing Downloads > Paint Class Inventory >Tweens
Thank You for the Fruity Bowls Australia!
Support Center > CMM University > Marketing > Marketing Downloads > Paint Class Inventory Diva Dish & Design
Supporting Book Business to supplement your Monday – Friday
traffic. Offer workshops from the Diva Dish and Design program. Each year,
more classes will be added.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Ladies Night
Add your program information to this Retirement Brochure.
We’d love to hear what you offer them
and any other information that you consider useful and successful.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Retirement
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Scouts
A new
Line of materials.
Share your program materials! I’ll collect them all and re-distribute them.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > School & Kids Classes/Tile
Remind your customers that we have lots for
furry family members too!
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Pets
Advertise BEFORE you move... Add these PNGS to Any advertising.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Studio Stuff > Moving
…and AFTER.
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Studio Stuff > Generic CMM
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Family Time
A new Studio Pass design was added.
Use however you like… for example:
Sell September/January Studio Passes for $10
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Studio Stuff > Studio Pass
You requested a non holiday gift guide, and you got it!
Support Center > CMM University > Marketing Downloads > Style Guide > Gift Guides
Support Center > CMM University > Marketing > Marketing Downloads > Style Guide > Color Me Kids & Summer Workshops
Oldies but still goodies… Paint samples revived
from old materials as PNGs.
Also on Flickr and In your website Image gallery.
Please add your Marketing Wish!
We will collect all suggestions and put them on the voting booth
which will prioritize my list of things to do next year.
Click here to add your Marketing Wish!
Thank you for taking the time to read through the 2013 Marketing
Presentation. What you have seen is our progress to date on the current Marketing Wish List as well as responses to additional requests we receive that we realize will benefit the majority and other tools we identify as helpful. We are constantly striving to generate new and
improved tools that will help you build your business. We look forward to hearing your feedback as it helps keep us on track.
Tara Thomman
Color Me Mine Marketing tara@colormemine.com
949-838-5472
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