BRISBANE MARKETING ANNUAL REPORT 2011 - 2012
Mar 22, 2016
BrisBane Marketing annUaL rePOrt 2011 - 2012
COntents
06 Lord Mayor’s Foreword
07 Chairman’s Review
08 CEO’s Review
10 The Year Ahead
12 Key Performance Indicators
14 Our Board
14 Corporate Governance
15 Annual Financial Statements
brisbanemarketing.com.au | 03
04 | Brisbane Marketing Annual Report 2011-12
BrisBane Marketing Driving long-term social and economic benefits
to Brisbane and the Greater Brisbane region is
a key focus of Brisbane Marketing - Brisbane’s
economic development board and a wholly-
owned subsidiary of Brisbane City Council.
Brisbane Marketing collaborates with both
industry and the community throughout a
diverse range of economic development projects
to attract investment and create jobs for the
residents and businesses of Brisbane. Central to
Brisbane Marketing’s mandate is that of profiling
Brisbane as Australia’s New World City: a leading
destination for business growth and investment,
export, international students, conventions,
tourism, major events and retail. Brisbane is a
diverse, energised and self-assured global city
with a $114B economy underpinned by a strong
economic development plan.
Brisbane’s reputation as a vibrant and sustainable
centre of innovation and enterprise is attracting
leading businesses who are embracing our
population growth, highly-skilled workforce,
competitive costs and well-respected research
and development communities.
In partnership with Brisbane City Council, Brisbane
Marketing is working to deliver Brisbane’s vision
for a prosperous and progressive city that provides
economic and social value for business, residents
and visitors.
Our purposeTo create a more prosperous Brisbane
• We bring together government
and industry to create and leverage
business opportunities.
• We inspire thought leadership on
economic growth.
• We champion Brisbane: Australia’s
New World City.
• We persuade others to invest, visit, meet,
study, work, live and play in Brisbane.
brisbanemarketing.com.au | 05
LOrd MayOr’s FOrewOrd As Brisbane City Council’s
economic development
board, Brisbane Marketing
is at the forefront of
Council’s vision for the
future. Through its work
over the past 12 months
we have seen considerable
progress in Brisbane’s
economic growth, as well as a boost in the city’s
credentials as a highly competitive destination
for conventions, tourism, major events and
international education.
Under the stewardship of Brisbane Marketing
Chairman Ian Klug, our city’s new Economic
Development Steering Committee consulted
with more than 200 businesses to deliver
Brisbane’s Unique Window of Opportunity report.
The report focuses on how Council, in partnership
with Brisbane Marketing, can better support
businesses, encourage investment and create
new jobs.
Underpinned by the guiding policy of Council’s
updated Brisbane Economic Development Plan
2012-31, Brisbane Marketing is focused on a
number of the report’s key recommendations.
These include ensuring Brisbane has the capacity
to support an additional 343,000 jobs by 2021,
the need to develop more hotels to maintain
and improve our tourism potential, attracting
more major events and business conventions,
developing our digital economy and building
relationships with Asia.
With a global outlook, world-class infrastructure,
leading educational institutions and a highly
skilled workforce, Brisbane is a city fuelled by
innovation and I am very proud of the work
Brisbane Marketing is doing to drive our city’s
$114B economy.
My thanks to the Brisbane Marketing Board,
Chairman Ian Klug, CEO John Aitken and the
entire team who have worked throughout the year
to deliver significant economic returns for the
residents and businesses of Brisbane.
Graham Quirk
Lord Mayor
06 | Brisbane Marketing Annual Report 2011-12
ChairMan’s reView This past year has been
a transformative one for
Brisbane Marketing with a
strong focus on economic
development which began
with the formation of the
Lord Mayor’s Economic
Development Steering
Committee – a proactive
working group which I enthusiastically Chair.
The Committee undertook industry forums with
a keen purpose to consult and to understand the
opinions, experience and expertise of Brisbane’s
business community across all industries. What
resulted was Brisbane’s Unique Window of
Opportunity report which has underpinned
Brisbane Marketing’s goals in relation to the
business community and the people of this city.
The Unique Window of Opportunity report
is far from a theoretical document.
In a very practical sense, it is a series
of recommendations translated into measurable
and deliverable projects that stimulate growth,
strengthen Brisbane’s competitive proposition
both nationally and globally as Australia’s New
World City and reinforce Council’s focus on
providing progressive leadership.
We have begun work on one of the
Unique Window of Opportunity’s most important
recommendations - the appointment
of Kieran O’Hea as Brisbane Chief
Digital Officer and the development of
a Digital Strategy. It is a strategy that
will cut across all our activities as we aim to create
a thriving digital ecosystem for the city that is rich
in new and profitable business opportunities.
In our day-to-day work, Brisbane Marketing
continues to support the goals of the Brisbane
Economic Development Plan 2012-2031. Key
corporate events such as the Lord Mayor’s
Business Awards and the Brisbane Innovation
Scorecard ensure that through close collaboration
with industry we develop and highlight our city’s
achievements and strive to maximise its potential.
Brisbane Marketing is dedicated to attracting,
nurturing and supporting a vibrant and diverse
calendar of events which profile the city as a place
to see international sporting matches, exclusive
exhibitions, live music and cultural events.
Over the past year we have assisted in the
promotion of a wide variety of events including:
Surrealism: The Poetry of Dreams, Queensland
Music Festival, Brisbane Festival, The Torres Strait
Islands: A Celebration; Matisse: Drawing Life;
popular Broadway musicals Mary Poppins and Dr
Zhivago; international sporting matches including
the Bledisloe Cup, Brisbane International and
Twenty20 Cricket; The Woodford Folk Festival and
Mercedes Benz Fashion Festival.
I would like to extend my sincere thanks to our
Chief Executive Officer, John Aitken, and our team
at Brisbane Marketing for the enthusiasm with
which they have embraced the Unique Window of
Opportunity recommendations. My gratitude also
to my fellow board members for their important
contributions to the organisation. To our Brisbane
Marketing members and corporate partners, I
thank you for your support and engagement with
us. And finally, my sincere thanks to Lord Mayor
Graham Quirk, Deputy Mayor and Infrastructure
Committee Chair Cr Adrian Schrinner, Chair
of the Finance, Administration and Economic
Development Committee Cr Julian Simmonds,
and all of the members of Civic Cabinet for their
vision for the growth and development of our city.
Under the leadership of our Board and
Management, Brisbane Marketing will continue
to work hard to position Brisbane as a leading
destination for business, investment, innovation,
international education, conventions and tourism.
I look forward to seeing the rewards our initiatives
bring for Brisbane in the coming year.
Ian Klug
Chairman
brisbanemarketing.com.au | 07
CeO’s FOrewOrd The 2011/12 financial year
marked an important
evolution for Brisbane
Marketing. As the city’s
economic development
board, Lord Mayor
Graham Quirk charged
us with taking the lead
in delivering the Economic Development Steering
Committee’s recommendations as outlined in the
Unique Window of Opportunity report, working
closely with Brisbane City Council and our business
community.
The aim is to leverage long-term sustainable
economic growth beyond the current resources
boom. These recommendations are based on
change creation and change management.
While change is never easy, our ability to embrace
it is key to our effectiveness in helping to build
business capacity and support long-term growth
for Brisbane.
Increasingly, Brisbane Marketing’s remit is to
focus on meeting specific industry needs and
respond to market forces through a series
of defined projects. My team has a vast and
diverse range of skills and a willingness to adapt,
prioritise, innovate and lead. They have taken up
the challenge thoughtfully and enthusiastically
and we are seeing the success of programs such
as the Innovation Scorecard - which profiles
companies, businesses and individuals committed
to excellence in innovation and recognises their
contribution to Brisbane’s long-term economic
growth, and the new Brisbane Greeters Program
- a free, guided tour for visitors led by local
volunteers.
Over the past financial year Brisbane Marketing
has delivered long-term and sustainable economic
development initiatives for Brisbane across our
business units:
Despite difficult economic times, our Investment
Attraction division attracted to Brisbane $145M of
investment, 392 new jobs and 74 retained jobs.
Of this investment, 90 per cent was from
international source markets, an increase of seven
per cent from 2010/11.
In December 2011, Investment Attraction launched
a bi-monthly publication, the Brisbane Economic
Series – an evolution of the Brisbane Economic
Annual, to provide more timely insights into the
city’s business climate and investment and growth
opportunities. The growth of our international
projects from key source markets such as
Spain, Italy, Germany and Canada continues to
strengthen Brisbane’s position as a key location
for business investment in the Asia Pacific region.
Despite a slight decline in international student
numbers to Australia, Study Brisbane was
proud to host its largest Brisbane Welcomes
International Students event in King George
Square in March. It was attended by more than
4000 newly-arrived international students and
more than 60 exhibitors. On the same day,
29 outgoing Brisbane International Student
Ambassadors were recognised by the Lord Mayor
for their volunteer activities which provided online
exposure of Brisbane as a student destination.
Now in its fourth year, the International Student
Ambassador Program continues to strengthen
Brisbane’s profile as a dynamic, opportunity-
rich place to study. Study Brisbane also began
developing a year-round program of Lord Mayor’s
International Student Friendship Ceremonies, set
for roll-out from July 2012. These ceremonies will
encourage international students to maintain links
with Brisbane throughout their careers, whether
they are realised locally or abroad.
Our Major Events division reported that 2.9M
people attended 20 major events hosted in
Brisbane, delivering an estimated economic
impact of $105M. Brisbane’s summer enjoyed
strong growth in attendance at the Brisbane
International Tennis and popular support for Mary
Poppins, Brisbane Festival, Woodford Folk Festival
and GoMA’s Matisse: Drawing Life.
08 | Brisbane Marketing Annual Report 2011-12
Building on the momentum of the Wintergarden’s
$100M redevelopment and the Hilton Hotel’s $13M
facelift, our CBD Retail division continued to play
a strategic role in developing the CBD precinct as
the premier retail, business, workforce and tourism
destination of choice. Through an activation,
industry engagement and business development
program it produced, programed and marketed
1060 events, achieving $5.5M in media coverage.
This included a spectacular Christmas in the
City program featuring the new Myer Christmas
Parade and Pantomime; Romance In The City,
a new campaign centred around Valentine’s
Day and aimed at stimulating business after the
holiday period; a bigger, more interactive Easter
program and media familiarisations to highlight
the city’s vibrant laneways, shopping, dining and
entertainment.
The Convention Bureau contributed to a strong
year working with our key partners to attract
confirmed conference bid wins totalling $74.1M
in economic value for the city. The industry was
also bolstered by the re-opening of Brisbane
Convention & Exhibition Centre in January 2012
after a $140M refurbishment. More than 80 per
cent of confirmed bids fell within key industry
sectors such as: resources and energy, digital
industries, ICT and medical, life sciences and
biotechnology. The most significant win for
2011/12 was the International Water Association
(IWA) prestigious World Congress on Water
2016. It is expected to attract 3000 delegates
and deliver an estimated $9.5M to the city
with industry, government and universities
collaborating to support the bid. The bureau
showcased Brisbane’s business events, members’
products and services to potential clients, through
a number of initiatives including the Brisbane
Meeting Planners Guide and Unique Venues Guide.
Our Leisure Tourism division contributed to
Brisbane’s visitor economy by launching
four major destination marketing campaigns
including Brisbane summer and winter; Moreton
Bay & Islands and New Zealand which directly
delivered economic value of $50M; PR value of
$3.1M and secured approximately $700,000 in
advertising, sponsorships and grants. The team
also successfully implemented international
market development strategies in the USA, UK
and Europe and undertook development and
education programs (domestic packaging and
export programs) for local operators, supported
by additional grant funding from Tourism
Queensland.
I’m extremely proud of the achievements and
tenacity of my team. And on their behalf, I’d like
to thank our members and industry partners,
Lord Mayor Graham Quirk and Deputy Mayor
and Infrastructure Committee Chair Cr Adrian
Schrinner, Finance, Administration and Economic
Development Committee Chair Cr Julian
Simmonds, Colin Jensen, CEO of Brisbane City
Council, our Chairman Ian Klug and the Brisbane
Marketing Board for their support and confidence
throughout the year.
It is critically important that our business
continues to innovate, lead and evolve. Projects
set for the new financial year include the Hotel
Strategy, the Global Resource Hub and the
development of a Digital Strategy to position
the city to take its share of the $20 trillion global
digital economy.
In the year ahead we look forward to continuing
to work with Council, the industry and the
community to diversify Brisbane’s economy and
generate employment and prosperity.
John Aitken
Chief Executive Officer
brisbanemarketing.com.au | 09
the year aheadA Bright future: growth, identity, leadership
Brisbane Marketing’s programs and projects are
projected to deliver $418M in economic value to
Brisbane in the 2012-13 financial year, a return on
investment of 25:1. These will be reported on quarterly.
Projects in focus
Brisbane Marketing will focus on successfully
delivering all funded Unique Window of
Opportunity Projects including:
• The Global Resource Hub will maximise
the economic benefits of the resource sector
through a coordinated strategy to grow jobs,
maximise investment attraction, research
and development and ensure Brisbane is a
preferred home-base for professional fly-in-
fly-out workers who service resource projects
globally.
• The Lord Mayor’s International Student Friendship Ceremonies will reach out to
more than 1500 international students in
six ceremonies throughout the year. These
ceremonies will encourage student advocacy,
enhance Brisbane’s reputation as a socially
inclusive city, and form the foundation for The
Brisbane Ambassador Program.
• The Brisbane Greeters Program will
continue to offer visitors a warm welcome
and an insider’s perspective of the city. The
free walking tours are guided by passionate
volunteer locals keen to offer their personal
perspectives of Brisbane’s arts and culture,
food scene, history and heritage, family fun
and architecture. In 2012/2013, the program
aims to recruit 90 volunteers, conduct 640
tours and service 2200 visitors.
• The Brisbane Digital Strategy will seed
and nurture a thriving digital economy
in Brisbane, identify profitable business
opportunities and help create a better
lifestyle for locals.
It will harness the collective power of
Brisbane’s digital talent, its small-to-medium
businesses, multinationals, local government,
academia and citizens to open the door
for Brisbane to effectively engage in the
$US20 trillion global digital economy. Initial
priorities include conducting a digital audit,
stakeholder engagement, establishing a
Digital Brisbane hub for information, and
showcasing digital champions across the city.
• The Brisbane in Asia Strategy will deliver
$10M in economic benefits in 2012-13 through
business development initiatives in targeted
Asian markets, primarily China, over the next year.
• The Hotel Development Strategy
will attract and grow investment in Brisbane
hotels to address current and forecast CBD
accommodation shortages. It is anticipated the
city will require 300-450 new hotel rooms per
annum until 2022. Research indicates this supply
range is sustainable based on projected demand.
• The Major Events Strategy will achieve an
economic impact of $50M in 2012-13, increasing
to $55M in 2015. Strong growth in visitor numbers
is expected from major international sporting
events such as the Brisbane International and
Bledisloe Cup, and home-grown events such as
the Brisbane Racing Carnival.
• Brisbane Australia’s New World City
is a three-year campaign to position
Brisbane globally as a destination of choice
for business investment, careers, lifestyle,
conventions, education, tourism and major
events. This project will deliver $54M in
economic value in 2012-13.
Additional projects under development include:
• Start-up Brisbane: will implement a range
of initiatives to stimulate entrepreneurship,
raise awareness of the opportunity to create
globally-significant technology companies
from Brisbane and provide support to start-
up companies with high growth potential.
• Talent Attraction and Retention: will
assist Brisbane’s professional services
employers address Brisbane’s skills shortage
and achieve their workforce objectives by
supporting professionals in high economic
value producing roles in Brisbane.
• Brisbane Business Network: will aim
to create a strong city-wide business
network to enhance the capacity of existing
networks to manage critical supply and
development issues. With a longer-term goal
10 | Brisbane Marketing Annual Report 2011-12
of effecting cultural change in Brisbane’s
economy, the network will nurture initiatives
in export, innovation, digital capabilities,
entrepreneurship and talent attraction across
key industry sectors.
• 133BNE Business Hotline and the Brisbane Creative and Cultural Strategy: In partnership with the Lord Mayor and
Brisbane City Council, Brisbane Marketing will
support the uptake of the 133BNE Business
Hotline, a dedicated support line for existing
and potential Brisbane-based businesses and
the Brisbane Creative and Cultural Strategy.
Business units in focus:Brisbane Marketing is set for another productive
year advancing Brisbane as Australia’s New World
City. Chairman Ian Klug will continue his important
work as Chair of the Economic Development
Steering Committee, which will further engage
industry and businesses across
the city to identify where Brisbane Marketing
can better support them in growing Brisbane’s
$114B economy.
In support of the new Brisbane Economic
Development Plan 2012-2031, Brisbane Marketing’s
business units will focus their efforts on projects
that keep abreast of market forces, meet industry
needs and strengthen Brisbane’s economy.
Our Investment Attraction division will:
• focus on new initiatives including the
Global Resources Hub project and the Hotel
Development strategy
• continue to attract interstate and overseas
investment where Brisbane is either already
globally competitive or where gaps in key
supply chains exist
• continue to grow the key source markets of
Western Europe, North America and Canada
• continue to investigate new Asian and Latin
American markets.
Study Brisbane will:
• focus on Brisbane’s workforce needs
• expand its membership and
ambassador programs
• continue to promote the city’s profile via the
Brisbane in Asia strategy.
Our Major Events division will:
• strive to achieve an economic impact of
$50M for the city through event leveraging,
marketing and development for new, existing
and home-grown events
• enact the major events strategy to ensure a
balanced calendar of events and strengthen
Brisbane’s events culture.
The Convention Bureau will:
• assist in growing convention opportunities
for the city
• support and work with our members to
maximise the economic value of confirmed
conferences to the city
• strive to exceed its target of $60M
in economic value by attracting new
conferences in key sectors and delivering
more than 350,000 delegate days
• continue to offer members a range of
campaign opportunities that target business
event decision-makers and deliver return on
investment for their membership.
Our Leisure Tourism division will:
• focus on increasing visitation through
two major domestic marketing programs:
Brisbane summer and Brisbane winter
• deliver an international program targeting
backpackers and travel trade in the New
Zealand, UK, USA and Europe markets.
Our CBD Retail team will:
• continue marketing the CBD precinct as a
key retail, business, workforce and tourism
destination
• coordinate a program of 1000 live music and
community events
• increase stakeholder engagement through
comprehensive business-to-business and
industry strategies.
brisbanemarketing.com.au | 11
key PerFOrManCe indiCatOrs
KPI Description Target Achievement
Convention Bureau
1. Convention bids wins (including BCEC & business assisted bids supported by BM)
45 39
2. Economic value of bid wins $45M $74.1M
3. Request for proposal sent to Convention members 278 224
4. Target Business events that are aligned with Investment Attraction, Qld Gov and BCC key industry sectors
> 70% 82%
5. Membership number and value of Convention members 150/ $275K 168/ $263K
Investment Attraction
1. Attraction of new jobs to Brisbane 585 Jobs 392 Jobs
2. Attraction of capital investment to Brisbane $150M $145M
Export
1. International Students - Brisbane's share of Qld's annual international students cohort
70% 85%
Major Events
1. Attract, develop and leverage major events 15 events attracting 1M visitors 20 events attracting 2.9M visitors
Leisure Tourism
1. Maintain % share of total QLD domestic interstate visitor nights
20.4 23
Maintain % share of total QLD intrastate visitor nights 19.6 19
Maintain % share of total QLD international visitor nights 41 44
Maintain % share of total domestic QLD VFR visitor nights
40 28
Maintain % share of total international QLD VFR visitor nights
29 52
2. Membership: number and value of Essential members 450 / $160K 277/ $111K
Visitor Information Centre
1. Visitor Information revenue $2.395M $2.036M
CBD Retail
1. Queen Street Mall Events Program - deliver/facilitate events 1000 events 1060 events
Media and Communications
1. Media value generated $12.6M $11.45M
Financial
1. Value of non-Council revenue generated by Brisbane Marketing
$6.900M $6.422M
2. Value of sponsorship, co-operative advertising & participation Fees
$1.355M $1.386M
12 | Brisbane Marketing Annual Report 2011-12
brisbanemarketing.com.au | 13
OUr BOardIan Klug (Chairman), Company Director
Belinda Walters, Company Director
Peter Sherrie, Director, Excel Development Group
Geoff Harley, Consultant, Clayton Utz
Anthony Hayes, Chief Executive Officer, Tourism Queensland
Sean Ryan, General Manager, Nova 106.9
Malcolm Hall-Brown, Company Director
Phillip Di Bella, Founder, Di Bella Coffee
Ben Myers, (resigned May 2012) Company Director
David Askern, Company Secretary
COrPOrate gOVernanCeAudit and Risk Management CommitteeThe Audit and Risk Management Committee
supports and advises the Board on the Company’s
financial reporting, risk management function,
control environment and legal and regulatory
compliance. It has a clear operating charter and
seeks independent advice where appropriate.
The Board determines membership of the
Committee. The Audit and Risk Management
Committee consists of at least three Directors,
the majority of whom, including the Chair, are
independent.
The Committee met four times over the
reporting period.
The Audit and Risk Management
Committee comprises:
• Malcolm Hall-Brown (Chair)
• Geoff Harley
• Peter Sherrie
• Ian Klug (ex-officio member)
Committee meetings are also attended by internal
and external auditors, the Chief Executive Officer,
the Director Finance and Operations and others at
the discretion of the Committee.
During the reporting period, the following
functions were reviewed by internal audit:
• Revenue and Related
Internal Controls
• Contracts Management
The structure and adequacy of Brisbane
Marketing’s insurances are evaluated every year.
The business risk register is reviewed quarterly by
the Executive Management team led by the Chief
Executive and Director of Finance and presented
to the Audit and Risk Management Committee for
review and approval.
Remuneration and Succession CommitteeThe Remuneration and Succession Committee
supports and advises the Board in relation to
Brisbane Marketing’s remuneration and succession
policies and practices.
The Board determines membership of the
Committee. The Remuneration and Succession
Committee consists of at least three Directors,
the majority of whom, including the Chair, are
independent.
The Committee met four times during the
reporting period.
The members of the Remuneration and
Succession Committee are:
• Geoff Harley (Chair)
• Belinda Walters
• Ian Klug (ex officio member)
Committee meetings are also attended by the
Chief Executive Officer, the Director Finance and
Operations, the Manager Human Resources and
others at the discretion of the Committee.
14 | Brisbane Marketing Annual Report 2011-12
annUaL FinanCiaL stateMents
16 Directors’ Report
18 Auditor’s Independence Declaration
19 Statement of Comprehensive Income
20 Statement of Financial Position
21 Statement of Changes in Equity
21 Statement of Cash Flows
22 Notes to and Forming Part of the Financial Statements
33 Directors’ Declaration
34 Independent Auditor’s Report
brisbanemarketing.com.au | 15
BRISBANE MARKETING PTY LTD
direCtOrs’ rePOrtThe Directors present their report on the company
for the financial year ended
30 June 2012.
DirectorsThe names of Directors in office at any time
during or since the end of financial year are:
I Klug
B Walters
P Sherrie
G Harley
A Hayes
S Ryan
M Hall-Brown
P Di Bella
B Myers
(resigned May 2012)
Principal ActivitiesThe principal activity of the company during
the financial year was focussed on driving long
term economic and social benefits to residents
and businesses of Brisbane through its various
business sectors, including business investment,
business conventions, export development, leisure
tourism, CBD and Queen Street Mall retail. No
significant change in the nature of these activities
occurred during the year.
Operating ActivitiesThe profit from ordinary activities of the company
for the financial year ended 30 June 2012 was
$2,338,900 and the financial year ended 2011 was
a loss of $(445,685).
Review of OperationsThe majority of revenue received by
the company was by way of grants
from the Brisbane City Council.
The majority of expenses incurred was
in relation to labour costs and advertising and
promotional events.
Future DevelopmentsBrisbane Marketing Pty Ltd expects to continue
to create financial and social economic value for
the residents and businesses of Brisbane through
its various business sectors. Its direction will
continue to be guided by the Brisbane Economic
Development Plan 2012 - 2031 and the Unique
Window of Opportunity report.
Directors’ BenefitsRelated Party transactions are disclosed in note 17
of the financial statements.
Company DetailsThe company is an Australian proprietary
company limited by shares, incorporated and
registered in Brisbane, Queensland.
The Brisbane City Council is the sole shareholder.
The registered address is:
Level 23, Brisbane Square
266 George Street
Brisbane QLD 4000
Australia
The principal place of business is:
Level 8, Roy Harvey House
157 Ann Street
Brisbane QLD 4000
Australia
16 | Brisbane Marketing Annual Report 2011-12
BRISBANE MARKETING PTY LTD
direCtOrs’ MeetingsDuring the year, the number of Directors’ meetings and number of meetings attended by each of the
Directors of the company are:
Names Number eligible to attend Number attended
I Klug 10 10
B Walters 10 10
P Sherrie 10 8
G Harley 10 8
A Hayes 10 6
S Ryan 10 8
M Hall-Brown 10 9
P Di Bella 10 6
B Myers 9 7
Auditor’s Independence DeclarationA copy of the auditor’s independence declaration as required under section 307c of the Corporations
Act 2001 is set out on page 4.
Signed in accordance with a resolution of the Directors.
..………….......................... ..…………..........................
I Klug M Hall-Brown
Chairman Director
26/9/2012 26/9/2012
brisbanemarketing.com.au | 17
..…………..........................
BRISBANE MARKETING PTY LTD
aUditOr’s indePendenCe deCLaratiOnTo the Directors of the Brisbane Marketing Pty Ltd
This audit independence declaration has been provided pursuant
to 307c of the Corporations Act 2001.
Independence DeclarationAs lead auditor for the audit of Brisbane Marketing Pty Ltd for the year ended 30 June 2012, I declare
that, to the best of my knowledge and belief, there have been –
a) no contraventions of the auditor independence requirements of the Corporations Act 2001 in relation
to the audit; and
b) no contraventions of any applicable code of professional conduct in relation to the audit.
D A STOLZ FCPA Queensland Audit Office
As Delegate of the Auditor-General of Queensland Brisbane
18 | Brisbane Marketing Annual Report 2011-12
BRISBANE MARKETING PTY LTD
stateMent OF COMPrehensiVe inCOMeFOR THE YEAR ENDED 30 JUNE 2012
Note 2012 $
2011 $
REVENUES
Ticket sales through Visitor Information Centre 2,035,747 1,940,564
Advertising, sponsorship and membership income 2,793,471 2,604,196
Grants, subsidies and sponsorships - Brisbane City Council
10,203,233 10,805,209
Grants, subsidies and sponsorships - Other 1,111,173 1,224,947
Interest Income 315,523 330,527
Other income 166,015 119,479
Total Revenue - Core Operating Activities 16,625,162 17,024,922
Contribution - Brisbane Convention & Visitors Bureau 3 249,537 -
Contribution - City Bid Fund 3 1,852,655 -
Total Revenues 18,727,354 17,024,922
ExPENSES
Employee expenses 6,495,717 6,653,705
Materials and services 4,168,357 4,233,219
Advertising and publications 4,055,841 4,807,469
Business development 1,446,006 1,577,124
Depreciation and amortisation 115,907 137,698
Bank charges 28,683 20,351
Loss on disposal of assets 30,790 13,430
Auditing fees - Queensland Audit Office (audit of accounts)
22,491 17,400
Auditing fees - Brisbane City Council (internal audit) 24,662 10,211
Total Expenses 4 16,388,454 17,470,607
Net Surplus(Deficit) 2,338,900 (445,685)
The above Statement of Comprehensive Income should be read in conjunction with the notes to and forming part of the financial statements set out on the attached pages.
brisbanemarketing.com.au | 19
BRISBANE MARKETING PTY LTD
stateMent OF FinanCiaL POsitiOnAS AT 30 JUNE 2012
Note 2012 $
2011 $
CURRENT ASSETS
Cash and cash equivalents 5 7,232,682 5,182,834
Trade and other receivables 6 346,683 530,056
Inventories 7 4,660 17,709
Prepayments 8 126,188 96,912
Total Current Assets 7,710,213 5,827,511
NON CURRENT ASSETS
Plant and equipment 9 313,974 242,680
Intangible assets 10 10,887 32,200
Total Non Current Assets 324,861 274,880
Total Assets 8,035,074 6,102,391
CURRENT LIABILITIES
Trade and other payables 11 2,257,722 2,017,529
Provisions 13 365,539 452,953
Deferred income 12 625,573 1,039,846
Total Current Liabilities 3,248,834 3,510,328
NON CURRENT LIABILITIES
Provisions 13 28,352 23,538
Deferred income 12 - 149,537
Total Non Current Liabilities 28,352 173,075
Total Liabilities 3,277,186 3,683,403
Net Assets 4,757,888 2,418,988
SHAREHOLDER’S EQUITY
Contributed equity 1 1
Reserves 14 2,351,475 384,589
Retained earnings 2,406,412 2,034,398
Total Shareholder's Equity 4,757,888 2,418,988
The above Statement of Financial Position should be read in conjunction with the notes to and forming part of the financial statements set out on the attached pages.
20 | Brisbane Marketing Annual Report 2011-12
BRISBANE MARKETING PTY LTD
stateMent OF Changes in eQUityFOR THE YEAR ENDED 30 JUNE 2012
BRISBANE MARKETING PTY LTD
stateMent OF Cash FLOwsFOR THE YEAR ENDED 30 JUNE 2012
2011/12 Note Total $
Contributed Equity
$
Reserves $
Retained Profits $
Balance at beginning of year
2,418,988 1 384,589 2,034,398
Net profit / (loss) 4,168,357 - - 4,168,357
Transfers from reserve
14 - - (330,431) 330,431
Transfers to reserve 14 - - 2,297,316 (2,297,316)
Balance at Year End 6,587,345 1 2,351,474 4,235,870
2010/11 Note Total $
Contributed Equity
$
Reserves $
Retained Profits $
Balance at beginning of year
2,864,673 1 395,494 2,469,178
Net profit / (loss) (445,685) - - (445,685)
Transfers from reserve
14 - - (236,789) 236,789
Transfers to reserve 14 - - 225,884 (225,884)
Balance at Year End 2,418,988 1 384,589 2,034,398
The Statement of Changes in Equity should be read in conjunction with the accompanying notes.
The Statement of Cash Flows should be read in conjunction with the accompanying notes.
Note 2012 $
2011 $
CASH FLOWS FROM OPERATING ACTIVITIES
Cash receipts from customers 8,656,791 6,123,003
Proceeds from subsidies and grants 11,314,406 12,030,156
Payments to suppliers and employees (17,393,981) (18,060,906)
Interest received 315,523 330,527
GST paid to the Australian Tax Office (646,213) (684,436)
Net Cash Flows used in operating activities 15 2,246,526 (261,656)
CASH FLOWS FROM INVESTING ACTIVITIES
Acquisitions of plant and equipment (196,678) (128,196)
Acquisitions of intangibles - (16,889)
Net Cash Flows used in investing activities (196,678) (145,085)
NET (DECREASE) / INCREASE IN CASH HELD 2,049,848 (406,741)
Cash at the beginning of the year 5,182,834 5,589,575
Cash at the end of the year 5 7,232,682 5,182,834
brisbanemarketing.com.au | 21
1. Basis of Preparation
The financial report is a general purpose financial report which has been prepared in accordance with the requirements of the Australian Accounting Standards and Interpretations (AASBs) and the Corporations Act 2001.
The financial statements were authorised for issue by the Directors on 26 September 2012.
The financial report is prepared on an accruals basis. It is based on historical costs, and does not take into account changing money values or, except where stated, current valuations of non-current assets. Cost is based on the fair values of the consideration given in exchange for assets. The accounting policies have been consistently applied, unless otherwise stated. The company is a for-profit entity.
2. Statement of Significant Accounting Policies
The following is a summary of the material accounting policies adopted by the company in the preparation of the financial report.
(a) Income Tax The Company is exempt from Commonwealth Income Tax as a State/Territory Body under Section 24AT of the Income Tax Assessment Act 1936.
(b) Goods and Services Tax Revenues, expenses, intangibles, plant and equipment are recognised net of the amount of goods and services tax (GST), except where the amount of GST incurred is not recoverable from the Australian Tax Office (ATO). In these circumstances the GST is recognised as part of the cost of acquisition of the asset or as part of an item of the expense.
Receivables and payables are stated with the amount of GST included.
The net amount of GST recoverable from, or payable to, the ATO is included as a current asset or liability in the Statement of Financial Position.
Cash flows are included in the Statement of Cash Flows on a gross basis. The GST components of cash flows arising from investing and financing activities which are recoverable from, or payable to, the ATO are classified as operating cash flows.
(c) Revenue Recognition Revenue from the sale of goods is recognised upon the delivery of goods to the customer, and measured at fair value.
Revenue from the rendering of services is recognised upon the delivery of the service to the customer, and measured at fair value.
Grants, subsidies and sponsorships are recognised as revenue when the company obtains control over assets comprising these contributions, and measured at fair value.
Interest revenue is brought to account when earned.
(d) Contra Benefits Contra benefits represent benefits derived by the company for services received pursuant to the terms and conditions of various sponsorship agreements. Contra benefits are recognised in the financial report at their estimated fair market value at time of consumption (revenues and expenses being shown gross and not offset).
(e) Cash and Cash Equivalents Cash and cash equivalents include cash on hand, deposits held at call with banks, other short-term highly liquid investments with original maturities of three months or less, and bank overdrafts. Bank overdrafts are shown within borrowings in current liabilities on the statement of financial position.
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
22 | Brisbane Marketing Annual Report 2011-12
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
2. Statement of Significant Accounting Policies (continued)(f) Trade and Other Receivables Receivables are due for settlement in 30 days and are carried at amounts due. An analysis of outstanding receivables is shown in Note 22.(d). The collectability is assessed at period end and an allowance is made for doubtful accounts.
(g) Inventories Inventories represent ticket stock and are measured at the lower of cost and net realisable value.
(h) Plant, Equipment and Intangibles Plant, equipment and intangibles are carried at cost, less where applicable, any accumulated depreciation. Items of plant, equipment and intangibles with a total cost of less than $1,000 are treated as an expense in the year of acquisition. All other items of plant, equipment and intangibles are capitalised and subject to impairment testing.
The depreciation and amortisation rates used for each class of asset are:
Depreciation rates: Furniture and fittings - Diminishing Value - Between 4 and 20 years Furniture and fittings - Straight line - Between 4 and 20 years Computer equipment - Diminishing Value - Between 3 and 4 years
Amortisation rates: Computer software - Straight Line – 2.5 years
Depreciation represents the consumption of the service potential embodied in the asset. To achieve sytematic and rational allocation over their estimated useful lives. The estimated lives are reviewed annually.
(i) Trade and Other Payables Creditors and accruals represent liabilities for goods and services provided to the company prior to the end of the financial year and which are unpaid. These amounts are unsecured and are usually paid within 30 days.
(j) Employee Benefits Employee benefits relate to amounts expected to be paid to or on behalf of employees for annual leave, long service leave, workers’ compensation and superannuation.
Accrued annual leave is recognised in other payables and represents the amount which Brisbane Marketing Pty Ltd has a present obligation to pay resulting from employees’ services provided up to balance date. The accrual has been calculated at nominal amounts based on remuneration rates expected to be paid when the liability is settled and includes related on-costs.
The provision for long service leave represents the present value of the estimated future cash outflows to be made by the company resulting from employees’ services provided up to balance date.
The provision comprises amounts that the company has a present obligation to pay resulting from employees’ services provided up to balance date and an estimate of future obligations taking into account future increases in wage and salary rates, periods of service and experience of employee departures. Related on-costs have also been included in the provision.
Contributions are made by the company to an employee superannuation fund and are charged as an expense when incurred.
(k) Reserves(i) Reserve - Convention Bids
Was created for unspent funds relating to future conventions.
(ii) Reserve - BCVB Was created from unearned revenue when Brisbane Conventions & Visitors Bureau was merged into Brisbane Marketing.
(iii) Reserve - City Bid Fund Brisbane Marketing administer the Brisbane City Conference and Accomodation Bid Fund on behalf of its members; Brisbane Marketing Pty Ltd, Brisbane Convention & Exhibition Centre and Queensland Hotels Association.
brisbanemarketing.com.au | 23
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
2012 $
2011 $
3. Revenue
(a) Contribution - Brisbane Convention & Visitors Bureau 249,537 -
Proceeds from Brisbane Convention & Visitors Bureau Limited. These funds are to be held in a retained earnings reserve for future operational activities within the convention attraction industry.
(b) Contribution - City Bid Fund 1,852,655 -
Revenue resulting from the execution of the City Bid Fund Agreement between Brisbane Marketing Pty Ltd, Brisbane Convention & Exhibition Centre and Queensland Hotels Association. Brisbane Marketing Pty Ltd will administer the monies of the City Bid Fund that are to be held in a retained earnings reserve for future operating activities of the group in the convention attraction industry.
4. Expenses
Total Expenses 16,388,454 17,470,607
Included in Materials and Services is the cost of goods sold through the Visitor Information Centre amounting to: 1,754,696 1,606,768
24 | Brisbane Marketing Annual Report 2011-12
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
2012 $
2011 $
5. Cash And Cash Equivalents
Current
Cash on hand 2,500 2,000
Cash at bank
Cheque Account 1,060,945 1,134,373
QTC - Capital Guaranteed Fund 159,916 334,127
Suncorp - Term Deposit 4,000,000 1,000,000
CBA - City Bid Fund Joint Account 1,852,168 -
Visitor Information Centre Trust Account/Client Travel Account 157,153 536,778
BankWest - Term Deposit - 1,000,000
NAB - Term Deposit - 1,000,000
CBA - BCVB Marketing Funds - 175,556
7,232,682 5,182,834
2012 $
2011 $
6. Trade And Other Receivables
Current
Trade 243,690 497,355
Income Accrual 102,993 32,701
346,683 530,056
7. Inventories
Current
Stock of tickets 4,660 17,709
8. Prepayments
Current
Prepayments 126,188 96,912
The company operates a Client Travel Account in which amounts are held pending payment of operators. This fund is maintained in accordance with the Travel Compensation Fund Guidelines.
In July 2006, the company set up the City Bid Fund with Brisbane Convention and Exhibition Centre (BCEC) and hotel industry partners. The fund was created to provide commercial incentives to attract business events to Brisbane. In 2011/12 a separate bank account (CBA - City Bid Fund Joint Account) was set up, and is administered by Brisbane Marketing Pty Ltd on behalf of the members of the fund.
Excess funds are invested in the QTC Capital Guaranteed Cash Fund account and Term Deposit accounts with National Australia Bank, BankWest and Suncorp.
brisbanemarketing.com.au | 25
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
2012 $
2011 $
9. Plant and Equipment(a) Plant and Equipment
Computer equipment –
At cost 255,716 222,956
Accumulated depreciation (167,085) (103,193)
88,631 119,763
Office furniture and equipment –
At cost 116,337 126,550
Accumulated depreciation (74,617) (77,677)
41,720 48,873
Fixtures and fittings –
At cost 193,041 119,558
Accumulated depreciation (42,532) (45,514)
150,509 74,044
Motor Vehicle -
At cost 37,845 -
Accumulated depreciation (4,731) -
33,114 -
313,974 242,680
(b) Movements in Carrying Amounts
ComputerEquipment
$
Office Furniture & Equipment
$
Fixtures &Fittings
$
Motor
Vehicle $
2012 Total
$
2011 Total
$
Balance at the beginning of year
119,763 48,873 74,044 - 242,680 245,741
Additions 32,760 11,692 114,381 37,845 196,678 128,196
Disposals / write-offs
- (8,051) (22,739) - (30,790) (13,430)
Depreciation expense (63,892) (10,794) (15,177) (4,731) (94,594) (117,827)
Carrying amount at the end of year
88,631
41,720
150,509
33,114
313,974
242,680
2012 $
2011 $
10. Intangibles(a) Intangibles
Computer software –
At cost 81,499 81,499
Accumulated amortisation (70,612) (49,299)
10,887 32,200
26 | Brisbane Marketing Annual Report 2011-12
(b) Movements in Carrying Amounts
Computer Software
$
2012 Total
$
2011 Total
$
Balance at the beginning of year 32,200 32,200 35,182
Additions - - 16,889
Disposals - - -
Amortisation expense (21,313) (21,313) (19,871)
Carrying amount at the end of year 10,887 10,887 32,200
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
2012 $
2011 $
11. Trade and Other Payables
Current
Trade creditors 1,730,923 1,428,846
Other creditors 526,799 588,683
2,257,722 2,017,529
12. Deferred Income
Current
Unearned revenue from Brisbane Convention & Visitors Bureau - 100,000
Sales income in advance 524,317 833,051
Membership subscriptions in advance 101,256 106,795
625,573 1,039,846
Non-Current
Unearned revenue from Brisbane Convention & Visitors Bureau - 149,537
- 149,537
625,573 1,189,383
13. Provisions
Current
Make Good of Lease - 15 Adelaide Street, Brisbane - 155,000
Accrued employee benefits 365,539 297,953
365,539 452,953
Non-Current
Long service leave 28,352 23,538
393,891 476,491
Number of full-time equivalent employees at year end 61.3 55.5
brisbanemarketing.com.au | 27
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
2012 $
2011 $
14. Movement in Reserves
(i) Reserve - Convention Bids
Balance at the beginning of year 384,589 395,494
Transfer out to meet current period expenditure / lost bids (251,179) (236,789)
Transfer in to meet future expected expenditure 195,124 225,884
Balance at end of year 328,534 384,589
(ii) Reserve - BCVB
Balance at the beginning of year - -
Transfer out to meet current period expenditure / lost bids (50,000) -
Transfer in to meet future expected expenditure 249,537 -
Balance at end of year 199,537 -
(iii) Reserve - City Bid Fund
Balance at the beginning of year - -
Transfer out to meet current period expenditure / lost bids (29,251) -
Transfer in to meet future expected expenditure 1,852,655 -
Balance at end of year 1,823,404 -
2,351,475 384,589
15. Cash Flow Information
Reconciliation of profit to the net cash flows used in operating activities:
Net Profit / (Loss) 4,168,357 (445,685)
Non-cash flows in profit from ordinary activities
Depreciation & amortisation 115,907 137,698
Write off of assets 30,790 13,430
Changes in assets and liabilities:
(Increase) / decrease in
Trade and other receivables 183,373 31,682
Inventories 13,049 15,128
Prepayments (29,276) 26,198
Increase / (decrease) in
Trade payables and other payables 293,672 133,591
Deferred income (563,810) (236,309)
Provisions (136,079) 62,611
Net cash flows used in operating activities 4,075,983 (261,656)
28 | Brisbane Marketing Annual Report 2011-12
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
16. Segment Reporting
The Company operates predominantly in one geographical segment and one industry segment as a promoter of Brisbane for tourism, conventions and business investment activities.
17. Related Party Transactions
Directors
The names of persons who have held the office of director during the year are:
I Klug P Sherrie S Ryan M Hall-Brown B Walters G Harley A Hayes P Di Bella B Myers
2012 $
2011 $
(a) Directors’ remuneration
Directors’ Fees 215,516 199,351
Superannuation 14,447 17,942
229,963 217,293
(b) Key management personnel remuneration
Short-term employee benefits 1,358,168 1,375,303
(c) Transactions with the Brisbane City Council, the ultimate and Australian controlling entity
During the year Brisbane City Council provided grants and subsidies to Brisbane Marketing Pty Ltd with a total value of $10,203,233 (2011: $10,805,209).In addition the amounts for goods and/or services supplied by Brisbane City Council based on normal terms and conditions to the company were as follows:
Car Lease 933 12,201
Cleaning 2,327 1,007
Insurance Services 6,238 5,001
Internal Audit Services 24,662 10,211
Labour Hire 22,109 38,181
Legal Services 13,330 -
Parking 4,964 3,203
Promotional Services 36,759 22,814
Tickets - City Sights Tours 94,315 86,874
Venue Hire 6,179 -
Work Cover Costs 13,353 12,092
225,169 191,584
brisbanemarketing.com.au | 29
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
17. Related Party Transactions (Continued)
(d) Transactions with director related parties
Director Related Party Transaction Purchases $
Sales $
P Di Bella Di Bella Coffee Membership 2,665
G Harley Clayton Utz Sales represent: partnership contributions.
14,038 22,000
Translink Transit Authority
Membership, sponsorship, advertising and rent
64,602
A Hayes Tourism Queensland Grants, promotional activities, advertising and subscriptions
100,225 451,622
Events Queensland Grants, promotional activities, advertising and subscriptions
10,000 44,000
S Ryan Nova 106.9 Membership and sponsorship 19,910
124,263 604,799
18. Events Subsequent to Reporting Date
No events of a material nature have occurred subsequent to balance sheet date.
19. Contingencies
There are no contingencies of a material nature as at balance sheet date.
20. Commitments
(a) Lease Rental Commitments
The operating lease rentals of property, plant and equipment contracted for at balance sheet date but not provided in the financial statements are payable as follows:
2012 $
2011 $
Not later than 1 year 491,604 266,007
Later than 1 year but not later than 5 years 2,221,813 -
2,713,417 266,007
(b) Contractual Commitments in respect of Operating Expenditure
Contractual commitments at balance sheet date but not provided for in the financial statements are payable as follows:
Not later than 1 year 35,514 48,449
Later than 1 year but not later than 5 years 121,340 51,576
156,854 100,025
30 | Brisbane Marketing Annual Report 2011-12
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
21. Economic Dependency
Brisbane Marketing’s activities are dependent upon grant funding from the Brisbane City Council. Funding support has been agreed to by the Council for 2012/13.
22. Financial Instruments Disclosure
(a) Financial Risk Management Objectives and Policies
The Board provides written policies for overall risk management.
Risk management is carried out by the executive management team and risk management activities are reviewed by Brisbane Marketing’s Audit and Risk Management Committee.
The Company Manages liquidity risk by continously monitoring cashflows. The following sets out the contractual maturity of the company’s Financial Liabilities.
(b) Liquidity risk
Liquidity risk refers to the ability of an entity to meet its obligations associated with financial liabilities. The Company Manages liquidity risk by continously monitoring cashflows. The following sets out the contractual maturity of the companies Financial Liabilities.
2011/12
Note Floating Interest Bearing
$
Non-Interest Bearing
$
Total
$
Financial Liabilities
Trade & other payables 11 - 2,257,722 2,257,722
Total financial liabilities - 2,257,722 2,257,722
2010/11
Note Floating Interest Bearing
$
Non-Interest Bearing
$
Total
$
Financial Liabilities
Trade & other payables 11 - 2,017,529 2,017,529
Total financial liabilities - 2,017,529 2,017,529
brisbanemarketing.com.au | 31
BRISBANE MARKETING PTY LTD
nOtes tO and FOrMing Part OF the FinanCiaL stateMentsFOR THE YEAR ENDED 30 JUNE 2012
22. Financial Instruments Disclosure (Continued)
(c) Interest Rate Risk
Interest rate risk refers to possible fluctuations in the values of financial instruments as a result of changes in market rates. Exposure to interest rate risk arises predominantly from assets and liabilities bearing variable interest rates as the company intends to hold financial assets and liabilities to maturity.
Interest rate sensitivity The following table details the company’s sensitivity to an expected 1% maximum fluctuation in interest rates if all other variables were held constant:
Increase / (Decrease) in Operating Capability and Equity 2012 $
2011 $
1% increase in interest rate 73,202 51,808
1% decrease in interest rate (73,202) (51,808)
(d) Credit Risk
Credit risk is the risk that a counterparty fails to meet its obligation and the Company’s exposure is limited to cash and receivables.
The maximum exposure to credit risk at balance date to recognised financial assets is the carrying amount of those assets, net of any allowance for doubtful debts, as disclosed in the statement of financial position and notes to the financial statements.
The following table represents an analysis of the age of the company’s financial assets:
The company pays its debts in accordance with the entity’s credit policies and management of cashflows.
Trade and Other Receivables 2012 $
2011 $
Less than 30 days 90,746 277,257
Past due 1 - 30 days 203,702 82,601
31 - 60 days 18,889 81,365
61 - 90 days 7,534 82,698
over 90 days 25,812 6,135
Total 346,683 530,056
Trade and Other Receivables have been assessed for impairment.
(e) Fair Values
Due to the nature of cash, accruals, other financial assets and liabilities their net fair value approximate their carrying value.
32 | Brisbane Marketing Annual Report 2011-12
BRISBANE MARKETING PTY LTD
direCtOrs’ deCLaratiOnThe Directors of the company declare that:
1. The financial statements and notes, as set out on pages 19 to 32 present fairly the company’s financial position as at 30 June 2012 and its performance for the year ended on that date in accordance with the Australian Accounting Standards and other mandatory professional reporting requirements;
2. In the Directors’ opinion there are reasonable grounds to believe that the company will be able to pay its debts as and when they become due and payable.
This declaration is made in accordance with a resolution of the Board of Directors.
On behalf of the Board
..………….......................... ..…………..........................
I Klug M Hall-Brown
Chairman Director
26/9/2012 26/9/2012
brisbanemarketing.com.au | 33
Report on the Financial Report
I have audited the accompanying financial report of Brisbane Marketing Pty Ltd, which comprises the statement of financial position as at 30 June 2012, the statement of comprehensive income, statement of changes in equity and statement of cash flow for the year then ended, notes comprising a summary of significant accounting policies and other explanatory information, and the Directors’ declaration.
Directors’ Responsibility for the Financial Report
The Directors of the company are responsible for the preparation of the financial report that gives a true and fair view in accordance with Australian Accounting Standards and the Corporations Act 2001 and for such internal control as the Directors determine is necessary to enable the preparation of the financial report that gives a true and fair view and is free from material misstatement, whether due to fraud or error.
Auditor’s Responsibility
My responsibility is to express an opinion on the financial report based on the audit. The audit was conducted in accordance with the Auditor-General of Queensland Auditing Standards, which incorporate the Australian Auditing Standards. Those standards require compliance with relevant ethical requirements relating to audit engagements and that the audit is planned and performed to obtain reasonable assurance about whether the financial report is free from material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the financial report. The procedures selected depend on the auditor’s judgement, including the assessment of the risks of material misstatement of the financial report, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the company’s preparation of the financial report that gives a true and fair view in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s internal control. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by the Directors, as well as evaluating the overall presentation of the financial report. I believe that the audit evidence obtained is sufficient and appropriate to provide a basis for my audit opinion.
Independence
The Auditor-General Act 2009 promotes the independence of the Auditor-General and all authorised auditors. The Auditor-General is the auditor of all Queensland public sector entities and can be removed only by Parliament. The Auditor-General may conduct an audit in any way considered appropriate and is not subject to direction by any person about the way in which audit powers are to be exercised. The Auditor-General has for the purposes of conducting an audit, access to all documents and property and can report to Parliament matters which in the Auditor-General’s opinion are significant. In conducting the audit, the independence requirements of the Corporations Act 2001 have been complied with. I confirm that the independence declaration required by the Corporations Act 2001, which has been given to the Directors of Brisbane Marketing Pty Ltd, would be in the same terms if given to the Directors as at the time of this auditor’s report.
Opinion
In my opinion –
The financial report of Brisbane Marketing Pty Ltd is in accordance with the Corporations Act 2001, including -
(i) giving a true and fair view of the company’s financial position as at 30 June 2012 and of its performance for the year ended on that date; and
(ii) complying with Australian Accounting Standards and the Corporations Regulations 2001.
To the Members of Brisbane Marketing Pty Ltd.
BRISBANE MARKETING PTY LTD
indePendent aUditOr’s rePOrt
..…………..........................
DA STOLZ FCPA Queensland Audit Office (as Delegate of the Auditor-General of Queensland) Brisbane
34 | Brisbane Marketing Annual Report 2011-12
brisbanemarketing.com.au | 35
Level 8 Roy Harvey House, 157 Ann Street, BRISBANE CITY QLD 4000
PO Box 12260, George Street BRISBANE CITY QLD Australia 4003
T: +61 7 3006 6200 F: +61 7 3006 6250
brisbanemarketing.com.au