Marketing Advice for Newbies

Marketing Advice for Newbies

Sustainable Marketing

Presentation Goals1. Define Sustainable Marketing2. C-Rec Website Redesign3. Feed Burner – RSS Feeds4. Online Registration5. Job Tracker6. Sustainable Marketing Events7. Activity: Take ideas of

sustainable marketing to your campus

What Is Sustainability?

Vanderbilt University (http://www.vanderbilt.edu/sustainvu/sustainability.php)

Sustainability:“Meeting the needs of the present generation without compromising the ability of future generations to meet their own needs.”

in Campus RecreationPromote Programs

1. Cohesive Identity – Branding2. Updated Websites3. Online Registration4. Campus Events

Sustainable Marketing

Upgrade C-Rec Website

Google AnalyticsComparison FY 2010 and FY 2011• 50,000 unique visits• 4% increase in page views• 15% increase in time on site• 10% increase in new visits

Google AnalyticsBrowser Profile FY 2010 and FY 2011Total Visits Comparison• 57% decrease Internet Explorer• 69% increase Safari• 160% increase Chrome

Google AnalyticsContent Overview FY 2010 and FY 2011Page Views• 20% decrease Facility Hrs.• 101% increase Informal• 158% increase Fitness• 100% Hours and Events

Google AnalyticsVisits FY 2010 and FY 2011• 54% returning visitors• 46% new visitors• 15% increase Avg. Time on Site• 9% increase % New Visits

Scroll thru banners

Program Icon Bar

Facebook, Twitter & YouTube

Facility Hours

Feed Burner News (RSS)

Feed Burner and RSS

News

News Feed with RSSNews from C-Rec Website• Log-in to News site• Fill out form• Publishes on C-Rec homepage, Facebook, and Twitter simultaneously• RSS feeds allow for “Socializing” (Google term, used to be “Podcasting” in 2004)

Google Feeds

Google Feeds – Free!• Log-in with Campus Recreation acct• Choose a program• “Socialize” Fitness News (see next slide)• Follow stats on each program area • Page foot traffic• Demogfx stats

Fitness Socialize

Fitness Socialize• Choose Twitter account and Facebook to include in the News feed• Include Hash Tags and additional text• Include how many news items to post at a time • Preview post before sending it out

Online Registration

Program Offerings• Sport Clubs Waivers• Adventure Trips sign-ups• RockWall release forms• Safety Classes sign ups

Sign-up Online

Sustainable Marketing

• Create a website with all online registrations and forms in one central location

• Signature is your PLID log in• Student, faculty, & staff

• Non TXST community can sign via an email verification

• Reduce paper use

Play Greener Website

Sustainable Marketing

• Create a website to showcase our department wide efforts

• Promote Campus Recreation efforts at campus community events and tabling

Marketing Job Tracker

Sustainable Marketing

Events

Calories to Kilowatts 2009• Largest Human Power

Plant• First collge in Texas• Retrofit 30 ellipticals• ReRev Technology• Dec. 2009

Sustainable Marketing•Press Release•TV, Radio, Newspaper, Websites•Local and National Coverage

Calories to Kilowatts 2009

http://www.youtube.com/watch_popup?v=ee5D66lTwSs&vq=medium

Take Back the Tap 2010• 1,000 Aluminum Bottles• At the Quad, 10am• Partnered w/Student

Orgs• Recycle Plastic Bottles

Take Back the Tap 2010Sustainable Marketing• Facebook Event – 237 Members• College Newspaper & Radio• Campus Recreation Volunteers

Green Fest – Sept. 2010• Part of Discover Texas

State• Family Weekend• Free Fair and Giveaways• Austin, New Braunfels

and San Marcos Orgs

Sustainable Marketing• Campus Recreation Tabling• Sustainability Efforts Poster• Distribute Flyers• Sustainability Commitment

No Impact Week• Every Day a Different

Theme• SRC Tours: ReRev

Ellipticals• Based on Colin Beavan’s

book No Impact Man

Sustainable Marketing• Facebook Event• TRACS Updates• Volunteers to Lead Tours• Campus Websites

All Student Staff Kick Off• Mandatory

Training on Campus Recreation Sustainability

Sustainable Marketing•Sustainability Video•Free Water Bottles w/Logo•IM Chat on Projector

Group Thinking: 5 minutesWhat are you already doing in

Recreation that is Sustainable?What can you bring back to

campus?Share your ideas: 10 minutes

Group Project

Thank You!Graciela Sandoval

Marketing GACampus Recreation

Texas State University – San MarcosEmail: GS1132@txstate.edu

Jordan GrayMarketing Lead Designer

Campus RecreationTexas State University – San Marcos

Email: JG1670@txstate.edu