Marketing activities June 13 th 2008. Small flat envelope Hanging Open cardboard Flat envelope Packaging formats Small flat envelope Hanging Open cardboard.
Post on 18-Dec-2015
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Small flat envelope
Hanging Open
cardboard
Flat envelope
Packaging formats
Small flat envelope
Hanging Open
cardboard
Cardboard envelope
PACKAGING RESTYLING
New pack
Black is the colour of the background for every product line, in order to grant uniform image to the collection.
PACKAGING RESTYLING
New pack
The product name has its own position on the left of the packaging. The deniers information (where available) is emphasized by a golden circle and the white character.
PACKAGING RESTYLING
The light stroke on the upper right side of the packaging has been reinfoced as to give a precious touch and also to make easier the reading of the product informations and bar code.
PACKAGING RESTYLING
Great importance is given to the legs and product plus.Legs are always in close-up , much more evident than body and face.
PACKAGING RESTYLING
As to emphasize the importance of the Italian origin of the collection a new logo “excellence made in Italy“ has been introduced on the front of the packaging. The aim is to stress the quality granted by the Oroblù brand .
PACKAGING RESTYLING
The colour window will be increased in height : 2,5 on the back , 1,5 on the front
PACKAGING RESTYLING
New floor display
Substantial remake of functioning.
Introduction of 3 drawers as to make easier the pulling out of the products.
Possibility to display hanged products on hooks on the upper part of the floor display.
WORK IN
PROGRESS
New rotating floor display
Small rotating floor display available for hanged product, hosiery and bodywear.
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