Marketing activities June 13 th 2008. Small flat envelope Hanging Open cardboard Flat envelope Packaging formats Small flat envelope Hanging Open cardboard.

Marketing activities

June 13th 2008

Small flat envelope

Hanging Open

cardboard

Flat envelope

Packaging formats

Small flat envelope

Hanging Open

cardboard

Cardboard envelope

PACKAGING RESTYLING

PACKAGING RESTYLING

PACKAGING RESTYLING

Previous pack New pack

PACKAGING RESTYLING

New pack

Black is the colour of the background for every product line, in order to grant uniform image to the collection.

PACKAGING RESTYLING

New pack

The product name has its own position on the left of the packaging. The deniers information (where available) is emphasized by a golden circle and the white character.

PACKAGING RESTYLING

New pack

A big vertical Oroblù logo becomes an integral part of the background.

PACKAGING RESTYLING

The light stroke on the upper right side of the packaging has been reinfoced as to give a precious touch and also to make easier the reading of the product informations and bar code.

PACKAGING RESTYLING

Great importance is given to the legs and product plus.Legs are always in close-up , much more evident than body and face.

PACKAGING RESTYLING

As to emphasize the importance of the Italian origin of the collection a new logo “excellence made in Italy“ has been introduced on the front of the packaging. The aim is to stress the quality granted by the Oroblù brand .

PACKAGING RESTYLING

The colour window will be increased in height : 2,5 on the back , 1,5 on the front

PACKAGING RESTYLING

PACKAGING RESTYLING

PACKAGING RESTYLING

FROM SEAMLESS

TO BODYWEAR

WORK IN

PROGRESS

PACKAGING RESTYLINGBodywear collection

New floor display

Substantial remake of functioning.

Introduction of 3 drawers as to make easier the pulling out of the products.

Possibility to display hanged products on hooks on the upper part of the floor display.

WORK IN

PROGRESS

New rotating floor display

Small rotating floor display available for hanged product, hosiery and bodywear.

New desk display

Small desk display available for hosiery and bodywear.