Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo

Page 1 <amp-img class='cut-thumb gotoPage' alt='Page 1: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/1.jpg' width="142" height="106" layout="responsive"> Munich Personal RePEc Archive

Marketing 2.0: A New Marketing

Strategy

Consoli, Domenico and Musso, Fabio

University of Urbino "Carlo Bo"

2010

Online at https://mpra.ub.uni-muenchen.de/31116/

MPRA Paper No. 31116, posted 25 May 2011 20:26 UTC

Page 2 <amp-img class='cut-thumb gotoPage' alt='Page 2: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/2.jpg' width="142" height="106" layout="responsive"> Page 3 <amp-img class='cut-thumb gotoPage' alt='Page 3: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/3.jpg' width="142" height="106" layout="responsive"> Page 4 <amp-img class='cut-thumb gotoPage' alt='Page 4: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/4.jpg' width="142" height="106" layout="responsive"> Page 5 <amp-img class='cut-thumb gotoPage' alt='Page 5: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/5.jpg' width="142" height="106" layout="responsive"> Page 6 <amp-img class='cut-thumb gotoPage' alt='Page 6: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/6.jpg' width="142" height="106" layout="responsive"> Page 7 <amp-img class='cut-thumb gotoPage' alt='Page 7: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/7.jpg' width="142" height="106" layout="responsive"> Page 8 <amp-img class='cut-thumb gotoPage' alt='Page 8: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/8.jpg' width="142" height="106" layout="responsive"> Page 9 <amp-img class='cut-thumb gotoPage' alt='Page 9: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/9.jpg' width="142" height="106" layout="responsive"> Page 10 <amp-img class='cut-thumb gotoPage' alt='Page 10: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/10.jpg' width="142" height="106" layout="responsive"> Page 11 <amp-img class='cut-thumb gotoPage' alt='Page 11: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/11.jpg' width="142" height="106" layout="responsive"> Page 12 <amp-img class='cut-thumb gotoPage' alt='Page 12: Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo' src='https://reader030.cupdf.com/reader030/viewer/2022041017/5ecb2dee135db918ed05c150/html5/thumbnails/12.jpg' width="142" height="106" layout="responsive">

Marketing 2.0: A New Marketing Strategy - uni-muenchen.de · 2019-09-28 · Marketing 2.0: A New Marketing Strategy Consoli, Domenico and Musso, Fabio University of Urbino "Carlo

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