MARKET SNAPSHOT PANAMA CITY - Amazon Web … Snapshot...MARKET OVERVIEW On Florida’s Emerald Coast, Comcast Spotlight helps businesses in Panama City reach potential customers with

MARKET OVERVIEWOn Florida’s Emerald Coast, Comcast Spotlight helps businesses in Panama City reach potential customers with TV and multi-screen advertising solutions. We give advertisers access to over 50 TV and digital networks, so whatever content your audiences watch, you’ll reach them. With popular networks, like USA, Discovery, TBS, A&E, HGTV, ESPN, and cable news, your advertising message can reach audiences in three designated zones, whether they watch video TV, online or on demand.

MARKET SNAPSHOT

P A N A M A C I T Y

GENDERFemale

Male

AGE17 and under

18-34

35-54

55+

COLLEGE EDUCATIONAttended/ Graduated/ Post Graduate

49%

51%

21%

22%

27%

30%

54%

RACE/ETHNICITYWhite

Asian

Black/ African American

Other

Hispanic

HH INCOME$30k – $49,999

$50k – $74,999

$75k – $99,999

$100k+

81%

2%

13%

5%

5%

22%

19%

11%

15%

MARITAL STATUSSingle (Never Married)

Married

Divorced/Separated/ Widowed

HOME OWNERSHIPOwner Occupied Units

HH with Children

42%

28%

28%

45%

27%

*Source: 2015 American Community Survey, 2014 United States Census Bureau; aggregated to non-exclusive Comcast Spotlight ad zones. Generated by Rhiza for Media. Note: Marital Status Base = Adults 15+, Education Base = Adults 25+. Percentages may not add to 100% due to rounding.

AUDIENCEWith over a thousand audience attributes available including Comcast first-party data, Experian demographic data, and Polk automotive data, Comcast Spotlight can help your message reach the right audience effectively and efficiently. Lets break down the Panama City audience*:

For more information, please visit www.ComcastSpotlight.com/Panama-City©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.

CONSIDER YOUR AUDIENCE FOUND

YOUR NEIGHBORHOOD PARTNERSWith Comcast Spotlight multi-screen plan, you have the flexibility to reach the full market or target specific cities or neighborhoods based on the unique needs of your business.

THE COMCAST SPOTLIGHT DIFFERENCEWe provide a seamless experience from campaign planning to assessing results:

Audience PlanningCreating an effective advertising plan built upon our data-driven solutions.

ProofThe peace of mind that your media plan could have a positive impact on your business.

Audience Targeting The precision of reaching engaged audiences on any device at any time.

Campaign ReportingTransparent reporting, providing you with valuable insights about your campaign.

**Source: Comcast Internal Viewership Data from Aggregated Linear Viewing by Network Type from Calendar May 2017; Broadcast defined as NBC, CBS, FOX, ABC. Premium defined as HBO, STARZ, Cinemax, Showtime. Cable defined Spotlight Insertable Networks.

Average Time Spent By Network Category**

For more information, please visit www.ComcastSpotlight.com/Panama-City©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.

IN PANAMA CITY

BROADCAST

23%CABLE

71%PREMIUM

5%