MARKET OVERVIEW On Florida’s Emerald Coast, Comcast Spotlight helps businesses in Panama City reach potential customers with TV and multi-screen advertising solutions. We give advertisers access to over 50 TV and digital networks, so whatever content your audiences watch, you’ll reach them. With popular networks, like USA, Discovery, TBS, A&E, HGTV, ESPN, and cable news, your advertising message can reach audiences in three designated zones, whether they watch video TV, online or on demand. MARKET SNAPSHOT PANAMA CITY GENDER Female Male AGE 17 and under 18-34 35-54 55+ COLLEGE EDUCATION Attended/ Graduated/ Post Graduate 49% 51% 21% 22% 27% 30% 54% RACE/ETHNICITY White Asian Black/ African American Other Hispanic HH INCOME $30k – $49,999 $50k – $74,999 $75k – $99,999 $100k+ 81% 2% 13% 5% 5% 22% 19% 11% 15% MARITAL STATUS Single (Never Married) Married Divorced/Separated/ Widowed HOME OWNERSHIP Owner Occupied Units HH with Children 42% 28% 28% 45% 27% *Source: 2015 American Community Survey, 2014 United States Census Bureau; aggregated to non-exclusive Comcast Spotlight ad zones. Generated by Rhiza for Media. Note: Marital Status Base = Adults 15+, Education Base = Adults 25+. Percentages may not add to 100% due to rounding. AUDIENCE With over a thousand audience attributes available including Comcast first-party data, Experian demographic data, and Polk automotive data, Comcast Spotlight can help your message reach the right audience effectively and efficiently. Lets break down the Panama City audience*: For more information, please visit www.ComcastSpotlight.com/Panama-City ©2018 Comcast Spotlight. All rights reserved. Comcast confidential and proprietary information.