Market Overview. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Size of Industry Bigger than Movies! ◦$13.5 Billion in 2006 Traditional.

Market OverviewMarket Overview

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Size of IndustrySize of Industry

Bigger than Movies!◦ $13.5 Billion in 2006

Traditional PC Market◦ ~$1 Billion

Casual◦ ~$1 Billion

Online / MMO◦ ~$4.5 Billion

Console Hardware◦ $4.6 Billion

Console Games◦ $4.8 Billion

No the numbers don’t add up!

SSMIC Game Development Workshop - Brian Robbins June 21,2007

AudiencesAudiences

Hardcore◦Small but dedicated trend-setters

Core◦‘Majority’ of console

Casual◦Everyone else

Who cares!?

SSMIC Game Development Workshop - Brian Robbins June 21,2007

TrendsTrends

PC Gaming is downCasual Games are upSteady growth

SSMIC Game Development Workshop - Brian Robbins June 21,2007

TrendsTrends

MMOCommunityConsoleMobile

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Game DistributionGame Distribution

Retail PCRetail ConsoleDownloadable ConsoleWeb / DownloadableMobile

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Game GenresGame Genres

MMOSportsRPGCasualKidsEducational

SSMIC Game Development Workshop - Brian Robbins June 21,2007

ConsumerConsumer

Teenage maleMom & DadGrandma & GrandpaFrat BoyEveryone in between

SSMIC Game Development Workshop - Brian Robbins June 21,2007

MMOMMO

Massively Multiplayer OnlineLots and lots of people playing in the

same worldWhat’s the largest MMO?

◦Hint: it’s not World of Warcraft

SSMIC Game Development Workshop - Brian Robbins June 21,2007

MMO examplesMMO examples

World of WarcraftEverquestRunescapeClub PenguinToontownSecondLife

SSMIC Game Development Workshop - Brian Robbins June 21,2007

MMO CharacteristicsMMO Characteristics

ExpensiveRelease is just the beginningRecurring usage & payment

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Console Console

Purchase at FutureShop/Best BuyLots of different stylesVery high production quality

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Console examplesConsole examples

MaddenWii SportsGrand Theft Auto

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Console CharacteristicsConsole Characteristics

ExpensiveConsole maker is a gatekeeperLargest audience

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Downloadable ConsoleDownloadable Console

Xbox Live ArcadePlayStation DownloadNintendo Virtual Console

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Downloadable Console examplesDownloadable Console examples

FlowGeometry WarsUno

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Downloadable Console Downloadable Console CharacteristicsCharacteristics

Small’ish budgetConsole DistributionBest way for indies to reach consolesBig players, getting very involved

SSMIC Game Development Workshop - Brian Robbins June 21,2007

WebWeb

Play on websiteFlash / Shockwave / VirtoolsAll ranges of production quality

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Web examplesWeb examples

Candystand.comMiniclip.comLine RiderKongregate.com

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Web CharacteristicsWeb Characteristics

Can be very low budgetLots of distributionMonetization is the challenge

SSMIC Game Development Workshop - Brian Robbins June 21,2007

CasualCasual

Download 1-hour trialEasy accessible gameplay$20 saleLots of competition

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Casual examplesCasual examples

BejeweledDiner DashMystery Case Files

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Casual CharacteristicsCasual Characteristics

Still cheap’ishIncreasing production qualityLots of channels available

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Market ?’sMarket ?’s