Market Overview. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Size of Industry Bigger than Movies! ◦$13.5 Billion in 2006 Traditional.

Market OverviewMarket Overview

SSMIC Game Development Workshop - Brian Robbins June 21,2007

Size of IndustrySize of Industry

Bigger than Movies!◦ $13.5 Billion in 2006

Traditional PC Market◦ ~$1 Billion

Casual◦ ~$1 Billion

Online / MMO◦ ~$4.5 Billion

Console Hardware◦ $4.6 Billion

Console Games◦ $4.8 Billion

No the numbers don’t add up!


AudiencesAudiences

Hardcore◦Small but dedicated trend-setters

Core◦‘Majority’ of console

Casual◦Everyone else

Who cares!?


TrendsTrends

PC Gaming is downCasual Games are upSteady growth


TrendsTrends

MMOCommunityConsoleMobile


Game DistributionGame Distribution

Retail PCRetail ConsoleDownloadable ConsoleWeb / DownloadableMobile


Game GenresGame Genres

MMOSportsRPGCasualKidsEducational


ConsumerConsumer

Teenage maleMom & DadGrandma & GrandpaFrat BoyEveryone in between


MMOMMO

Massively Multiplayer OnlineLots and lots of people playing in the

same worldWhat’s the largest MMO?

◦Hint: it’s not World of Warcraft


MMO examplesMMO examples

World of WarcraftEverquestRunescapeClub PenguinToontownSecondLife


MMO CharacteristicsMMO Characteristics

ExpensiveRelease is just the beginningRecurring usage & payment


Console Console

Purchase at FutureShop/Best BuyLots of different stylesVery high production quality


Console examplesConsole examples

MaddenWii SportsGrand Theft Auto


Console CharacteristicsConsole Characteristics

ExpensiveConsole maker is a gatekeeperLargest audience


Downloadable ConsoleDownloadable Console

Xbox Live ArcadePlayStation DownloadNintendo Virtual Console


Downloadable Console examplesDownloadable Console examples

FlowGeometry WarsUno


Downloadable Console Downloadable Console CharacteristicsCharacteristics

Small’ish budgetConsole DistributionBest way for indies to reach consolesBig players, getting very involved


WebWeb

Play on websiteFlash / Shockwave / VirtoolsAll ranges of production quality


Web examplesWeb examples

Candystand.comMiniclip.comLine RiderKongregate.com


Web CharacteristicsWeb Characteristics

Can be very low budgetLots of distributionMonetization is the challenge


CasualCasual

Download 1-hour trialEasy accessible gameplay$20 saleLots of competition


Casual examplesCasual examples

BejeweledDiner DashMystery Case Files


Casual CharacteristicsCasual Characteristics

Still cheap’ishIncreasing production qualityLots of channels available


Market ?’sMarket ?’s

Market Overview. SSMIC Game Development Workshop - Brian Robbins June 21,2007 Size of Industry Bigger than Movies! ◦$13.5 Billion in 2006 Traditional.

Documents

involved slide

challenge slide

nintendo virtual console

world of warcraft slide

console games

console purchase

console hardware

market overview slide