Mapping your Minimum Viable Experience
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Mapping Your Minimum Viable
Experience
chemphill courtney@carbonfive.com
Courtney Hemphill
Monday, April 14, 14
“A good mapping endeavor produces understanding that influences strategy and tactics”- Chris Risdon
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Uses• New product for a known problem
• New opportunity within same problem space
• Product unification (company refactor)
• New technology (inventing)
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Explanation• Engage stakeholders
• An activity to solidify team
• An artifact but more a means for a discussion
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Exploration• Find existing touchpoints
• Potential new touchpoints
• Pain points
• Delight points
• Customer funnel optimization
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Planning• Visual plan for milestone releases
• Where we meet needs
• Where can we concierge instead of build
• How might we reach out to the market
• How might we best set up releases for learning
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Domain Driven Design• Ubiquitous Language
• Domain Definition
• Model abstraction
• Identify Contexts
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The Service Economy
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Internet of EverythingHomes, Museums, Cars, Hospitals ...
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?Channels & Touchpoints
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Channels:Define the opportunity or the constraint around the touchpoint
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Touchpoint:Point of interaction at a specific time and place
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?Problem Space
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Afternoon Coffee Break
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Elevator Pitch
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“For people who have 15 minutes to spend on themselves, Starbucks is a familiar social experience that brings comfort, reliability, and enjoyment to the everyday coffee-drinking routine.
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Personas(15)
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Characteristics
Behaviors
Demographics
Needs
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Characteristics
Behaviors
Demographics
Needs
•mid-age professional•nutrition conscious•drinks coffee at least once a day
•works from home and office but likes getting out to relax•works out and keeps track of calories•enjoys treating herself and daily breaks
•rejuvenating experience in afternoon•wants to not feel rushed or guilty about it•wants a bit of time to read and relax
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Mappin’(15)
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?What if...(15)
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Mappin’ Redo
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Channels(10)
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Map it(45)
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MVE
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AARRR
•Acquisition•Activation•Retention•Referral•Revenue
(15)
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Release Plan(15)
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Resources1. Domain Driven Design
•Book by Eric Evans
•Wikipedia
2. C5 Toolkit
3. Storymapper.io
4. Stickies.io
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Courtney Hemphill@chemphillcourtney@carbonfive.com
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