Transcript
Mandela Day – 18 July
Case Study:
Nelson Mandela proves he is still a living legend as his birthday sets the digital landscape alight.
Author – Lerato Makofane
Formalities
This case study is based on a sample of comments from all over the world received from the 18th and 19th of July relating to
Nelson Mandela’s birthday and Mandela Day.
It is based on English comments from around the world,gathered via saidWot.
If you would like us to do this for your brand or for something you are passionate about, please contact us on:
www.saidwot.com|infosa@saidwot.com
Background
Nelson Mandela born on the 18th July 1918, fought for democracy and became the first democratic elected president for the Republic of South Africa.
Today, 18th July, is commemorated by giving 67 minutes of your time to make the world a better place, as Nelson Mandela spent 67 years trying to make the world a better place.
“It is in your hands to make of our world a better one for all’ – Nelson Mandela
Where did the conversation take place
15 415
104
3
8
What was said?
What was said?
Audience
60%
40%
A large percentage of the audience were women between the ages of 18 and 34
Statistics
Keywords used by the audience:•#MandelaDay•#Madiba94•#MadibaMeans•#MandelaDayInFS•#Happy94•#HappyMandelaDay•#67minutes•#MadibaDay•#Mandela•#Hi5Madiba•BikersForMandelaDay•Nelson Mandela•Madiba•Tata•@NelsonMandela
Campaigns
#MandelaDay Activities
#MandelaDay Activities
A global Icon on his 94th birthday…
#MandelaStory
While listening to the BUZZ, this inspiring example of the potential impact of social media done by
@PrezenceDigital complied the #MandelaStory, with the use of
Social Media Graphics. http://www.youtube.com/watch?v=XXvuRFby8cc&feature=results_main&playnext=1&list=PL6ED719E461AA1FFF
More Information
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