Mandela day 18 july

Mandela Day – 18 July

Case Study:

Nelson Mandela proves he is still a living legend as his birthday sets the digital landscape alight.

Author – Lerato Makofane

Formalities

This case study is based on a sample of comments from all over the world received from the 18th and 19th of July relating to

Nelson Mandela’s birthday and Mandela Day.

It is based on English comments from around the world,gathered via saidWot.

If you would like us to do this for your brand or for something you are passionate about, please contact us on:

www.saidwot.com|[email protected]

Background

Nelson Mandela born on the 18th July 1918, fought for democracy and became the first democratic elected president for the Republic of South Africa.

Today, 18th July, is commemorated by giving 67 minutes of your time to make the world a better place, as Nelson Mandela spent 67 years trying to make the world a better place.

“It is in your hands to make of our world a better one for all’ – Nelson Mandela

Where did the conversation take place

15 415

104

3

8

What was said?

What was said?

Audience

60%

40%

A large percentage of the audience were women between the ages of 18 and 34

Statistics

Keywords used by the audience:•#MandelaDay•#Madiba94•#MadibaMeans•#MandelaDayInFS•#Happy94•#HappyMandelaDay•#67minutes•#MadibaDay•#Mandela•#Hi5Madiba•BikersForMandelaDay•Nelson Mandela•Madiba•Tata•@NelsonMandela

Campaigns

#MandelaDay Activities

#MandelaDay Activities

A global Icon on his 94th birthday…

#MandelaStory

While listening to the BUZZ, this inspiring example of the potential impact of social media done by

@PrezenceDigital complied the #MandelaStory, with the use of

Social Media Graphics. http://www.youtube.com/watch?v=XXvuRFby8cc&feature=results_main&playnext=1&list=PL6ED719E461AA1FFF

More Information