Managing Change With Axure

6 March 2010

Managing Change with AxureDr. Jerry A. Smith, Industry Consultant

(e)jerry@drjerryasmith.com(m)84.467.4959(t) Twitter.com/drjerryasmith

Saturday, March 6, 2010

AgendaDifferent Point of View of UsabilityMore about the What, not the HowProvoke thinking around non-traditional change manage issues

Saturday, March 6, 2010

Background30 Years in the Software IndustryComputer Scientist, Software EngineerSmall To Large, Simple to Complex

Saturday, March 6, 2010

UsabilitySo, what is usability?Why do I need to tell this group?

Saturday, March 6, 2010

Usability

✤ All about psychology and physiology

✤ More satisfying to use

✤ Easier to use

✤ More efficient to use

✤ Product usability is achieved or improved by understanding users' needs

✤ Actual goals

✤ Challenges

✤ Limitations

✤ Unique or unexpected ways in which they use the product

What Do You Think Of?

Saturday, March 6, 2010

ChallengesStop and thing about “So, why do products fail so much and is it related to usability?”

Saturday, March 6, 2010

Challenges by the Numbers

✤ The percentage of software code that is devoted to the interface has been rising over the years, with an average of 47-60% of the code devoted to the interface (MacIntyre et al.).

Saturday, March 6, 2010

Challenges by the Numbers

✤ The percentage of software code that is devoted to the interface has been rising over the years, with an average of 47-60% of the code devoted to the interface (MacIntyre et al.).

✤ 63% of all software projects overrun their budgetary estimates, with the top 4 reasons all related to unforeseen usability problems (Lederer and Prassad).

Saturday, March 6, 2010

Challenges by the Numbers

✤ The percentage of software code that is devoted to the interface has been rising over the years, with an average of 47-60% of the code devoted to the interface (MacIntyre et al.).

✤ 63% of all software projects overrun their budgetary estimates, with the top 4 reasons all related to unforeseen usability problems (Lederer and Prassad).

✤ Usability engineering has demonstrated reductions in the product-development cycle by over 33-50% (Bosert).

Saturday, March 6, 2010

Challenges by the Numbers

✤ 80% of maintenance is due to unmet or unforeseen user requirements; only 20% is due to bugs or reliability problems (Martin and McClure; Pressman)

Saturday, March 6, 2010

Challenges by the Numbers

✤ 80% of maintenance is due to unmet or unforeseen user requirements; only 20% is due to bugs or reliability problems (Martin and McClure; Pressman)

✤ Ricoh found that 95% of the respondents to a survey never used three key features deliberately added to the product to make it more appealing. Customers either didn't know these features existed, didn't know how to use them, or didn't understand them (Nussbaum and Neff).

Saturday, March 6, 2010

Challenges by the Numbers

✤ 80% of maintenance is due to unmet or unforeseen user requirements; only 20% is due to bugs or reliability problems (Martin and McClure; Pressman)

✤ Ricoh found that 95% of the respondents to a survey never used three key features deliberately added to the product to make it more appealing. Customers either didn't know these features existed, didn't know how to use them, or didn't understand them (Nussbaum and Neff).

✤ Design changes due to usability work at IBM resulted in an average reduction of 9.6 minutes per task, with projected internal savings at IBM of $6.8 Million in 1991 alone (Karat)

Saturday, March 6, 2010

ImpactStop and thing about “So, why is Usability Important?”

Saturday, March 6, 2010

Impact by the Numbers

✤ Improves customer Return on Investment (ROI)

✤ Every $1 invested in usability engineering returns between $2 and $100 (Pressman)

✤ Reduces engineering costs and facilitates speed to market

✤ Usability engineering has demonstrated reductions in the product-development cycle by over 33-50% (Bosert).

✤ Reduces testing and quality assurance costs

✤ A user-centered approach raised customer satisfaction with 40% (Gartner)

✤ Reduces sales costs and shortens sales cycles

✤ Products that are easier to use are easier to sell

✤ Fewer unneeded features takes less time to explain to customers

✤ Decrease production costs while improving profit margins

✤ Identify extraneous features and unnecessary or inefficient procedures

Saturday, March 6, 2010

Impact by the Numbers

✤ Improves customer Return on Investment (ROI)

✤ Every $1 invested in usability engineering returns between $2 and $100 (Pressman)

✤ Reduces engineering costs and facilitates speed to market

✤ Usability engineering has demonstrated reductions in the product-development cycle by over 33-50% (Bosert).

✤ Reduces testing and quality assurance costs

✤ A user-centered approach raised customer satisfaction with 40% (Gartner)

✤ Reduces sales costs and shortens sales cycles

✤ Products that are easier to use are easier to sell

✤ Fewer unneeded features takes less time to explain to customers

✤ Decrease production costs while improving profit margins

✤ Identify extraneous features and unnecessary or inefficient procedures

Saturday, March 6, 2010

Impact by the Numbers

✤ Improves customer Return on Investment (ROI)

✤ Every $1 invested in usability engineering returns between $2 and $100 (Pressman)

✤ Reduces engineering costs and facilitates speed to market

✤ Usability engineering has demonstrated reductions in the product-development cycle by over 33-50% (Bosert).

✤ Reduces testing and quality assurance costs

✤ A user-centered approach raised customer satisfaction with 40% (Gartner)

✤ Reduces sales costs and shortens sales cycles

✤ Products that are easier to use are easier to sell

✤ Fewer unneeded features takes less time to explain to customers

✤ Decrease production costs while improving profit margins

✤ Identify extraneous features and unnecessary or inefficient procedures

Saturday, March 6, 2010

Impact by the Numbers

✤ Improves customer Return on Investment (ROI)

✤ Every $1 invested in usability engineering returns between $2 and $100 (Pressman)

✤ Reduces engineering costs and facilitates speed to market

✤ Usability engineering has demonstrated reductions in the product-development cycle by over 33-50% (Bosert).

✤ Reduces testing and quality assurance costs

✤ A user-centered approach raised customer satisfaction with 40% (Gartner)

✤ Reduces sales costs and shortens sales cycles

✤ Products that are easier to use are easier to sell

✤ Fewer unneeded features takes less time to explain to customers

✤ Decrease production costs while improving profit margins

✤ Identify extraneous features and unnecessary or inefficient procedures

Saturday, March 6, 2010

Adoption ChallengesLastly, we should stop and think about “Are we getting in the way of success?”

Saturday, March 6, 2010

Cognitive Challenges

✤ Engineering is Left Brain vs. Usability is Right Brain

✤ Software Engineering Derives Content

✤ High Maturity of Thinking

✤ Briggs Myers NT (iNtuitive, Thinking)

✤ Usability Engineering Drive Context

✤ High Maturity of Feeling

✤ Briggs Myers SF (Sensing, Feeling)

Software Engineers from Mars, Usability Engineers from Venus

Saturday, March 6, 2010

Cognitive Challenges

✤ Engineering is Left Brain vs. Usability is Right Brain

✤ Software Engineering Derives Content

✤ High Maturity of Thinking

✤ Briggs Myers NT (iNtuitive, Thinking)

✤ Usability Engineering Drive Context

✤ High Maturity of Feeling

✤ Briggs Myers SF (Sensing, Feeling)

Software Engineers from Mars, Usability Engineers from Venus

Saturday, March 6, 2010

Cultural Differences

✤ Culture play important role in society

✤ Interactions depends on where raised

✤ Hofstede's Cultural Dimensions

✤ Culture promotes conflict

✤ Culture negates synergy

Understanding Cultural Interactions is Necessary for Successful Multicultural Collaborations

Saturday, March 6, 2010

Cultural Differences

✤ Culture play important role in society

✤ Interactions depends on where raised

✤ Hofstede's Cultural Dimensions

✤ Culture promotes conflict

✤ Culture negates synergy

Understanding Cultural Interactions is Necessary for Successful Multicultural Collaborations

Saturday, March 6, 2010

Discussion and QuestionsTo Follow

Saturday, March 6, 2010