Managing Change With Axure

6 March 2010

Managing Change with AxureDr. Jerry A. Smith, Industry Consultant

(e)[email protected](m)84.467.4959(t) Twitter.com/drjerryasmith

Saturday, March 6, 2010

mailto:[email protected]

mailto:[email protected]

AgendaDifferent Point of View of UsabilityMore about the What, not the HowProvoke thinking around non-traditional change manage issues


Background30 Years in the Software IndustryComputer Scientist, Software EngineerSmall To Large, Simple to Complex


UsabilitySo, what is usability?Why do I need to tell this group?


Usability

✤ All about psychology and physiology

✤ More satisfying to use

✤ Easier to use

✤ More efficient to use

✤ Product usability is achieved or improved by understanding users' needs

✤ Actual goals

✤ Challenges

✤ Limitations

✤ Unique or unexpected ways in which they use the product

What Do You Think Of?


ChallengesStop and thing about “So, why do products fail so much and is it related to usability?”


Challenges by the Numbers

✤ The percentage of software code that is devoted to the interface has been rising over the years, with an average of 47-60% of the code devoted to the interface (MacIntyre et al.).




✤ 63% of all software projects overrun their budgetary estimates, with the top 4 reasons all related to unforeseen usability problems (Lederer and Prassad).




✤ 63% of all software projects overrun their budgetary estimates, with the top 4 reasons all related to unforeseen usability problems (Lederer and Prassad).

✤ Usability engineering has demonstrated reductions in the product-development cycle by over 33-50% (Bosert).



✤ 80% of maintenance is due to unmet or unforeseen user requirements; only 20% is due to bugs or reliability problems (Martin and McClure; Pressman)




✤ Ricoh found that 95% of the respondents to a survey never used three key features deliberately added to the product to make it more appealing. Customers either didn't know these features existed, didn't know how to use them, or didn't understand them (Nussbaum and Neff).




✤ Ricoh found that 95% of the respondents to a survey never used three key features deliberately added to the product to make it more appealing. Customers either didn't know these features existed, didn't know how to use them, or didn't understand them (Nussbaum and Neff).

✤ Design changes due to usability work at IBM resulted in an average reduction of 9.6 minutes per task, with projected internal savings at IBM of $6.8 Million in 1991 alone (Karat)


ImpactStop and thing about “So, why is Usability Important?”


Impact by the Numbers

✤ Improves customer Return on Investment (ROI)

✤ Every $1 invested in usability engineering returns between $2 and $100 (Pressman)

✤ Reduces engineering costs and facilitates speed to market


✤ Reduces testing and quality assurance costs

✤ A user-centered approach raised customer satisfaction with 40% (Gartner)

✤ Reduces sales costs and shortens sales cycles

✤ Products that are easier to use are easier to sell

✤ Fewer unneeded features takes less time to explain to customers

✤ Decrease production costs while improving profit margins

✤ Identify extraneous features and unnecessary or inefficient procedures









































Adoption ChallengesLastly, we should stop and think about “Are we getting in the way of success?”


Cognitive Challenges

✤ Engineering is Left Brain vs. Usability is Right Brain

✤ Software Engineering Derives Content

✤ High Maturity of Thinking

✤ Briggs Myers NT (iNtuitive, Thinking)

✤ Usability Engineering Drive Context

✤ High Maturity of Feeling

✤ Briggs Myers SF (Sensing, Feeling)

Software Engineers from Mars, Usability Engineers from Venus


Cognitive Challenges

✤ Engineering is Left Brain vs. Usability is Right Brain

✤ Software Engineering Derives Content

✤ High Maturity of Thinking

✤ Briggs Myers NT (iNtuitive, Thinking)

✤ Usability Engineering Drive Context

✤ High Maturity of Feeling

✤ Briggs Myers SF (Sensing, Feeling)

Software Engineers from Mars, Usability Engineers from Venus


Cultural Differences

✤ Culture play important role in society

✤ Interactions depends on where raised

✤ Hofstede's Cultural Dimensions

✤ Culture promotes conflict

✤ Culture negates synergy

Understanding Cultural Interactions is Necessary for Successful Multicultural Collaborations


Cultural Differences

✤ Culture play important role in society

✤ Interactions depends on where raised

✤ Hofstede's Cultural Dimensions

✤ Culture promotes conflict

✤ Culture negates synergy

Understanding Cultural Interactions is Necessary for Successful Multicultural Collaborations


Discussion and QuestionsTo Follow


Managing Change With Axure

Technology