Manage multiple businesses without going crazy

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Like many small town business people, I have more than one business: liquor store, cattle ranch, speaking and writing about small town business, and Tourism Currents. So how do I do it all? It‘s one of the most common questions that I get asked, so I’m sharing my answers. Cory Miller of Entrepreneurship Lab set up a webinar with me, “Managing Multiple Businesses without Going Crazy.” I shared not just the big picture business strategy, but also the day-to-day level productivity skills that keep it all from falling apart.

Transcript

Manage Multiple Businesses …

Without Going Crazy

Becky McCray

• smallbizsurvival.com

Cory Miller

• entrepreneurshiplab.net

Photo (CC) By Clearly Ambiguous Scott Robinson

Poll: How many lines of income do you have right now?

•None. I haven’t started any business yet.

•One. I’m thinking of adding more.

•Two or three. Maybe four.

•Five? Six? A Dozen? I lost count.

What if they close the sidewalk?

Photo (CC) by kohtzy

What if you get sick?

Photo (CC) by YODCOX!

What if you can’t get online?

Photo (CC) By kirk lau

What if the market shifts?

Photo (CC) by Chris D 2006

Spread out the risk

Photo (CC) by By kyz Stuart Caie

Poll: What risk are you most worried about?

• Losing that one big client.

• Getting left behind by the market or customers, or never finding a market in the first place!

• Outside forces, like the economy, disasters, or government regulations.

• Getting sick or being unable to work for some reason.

1. Build a portfolio

Photo (CC) By trbpix

One-to-One

Photo (CC) by Shira Golding

One-to-Many

On-Their-Own

Photo (CC) by By thinkpublic

Check your balance

Photo (CC) By Calypso Orchid

Example: Alva’s Sewing Center

Check all that apply: Which models are you thinking of adding to your portfolio?

• More one-to-one: consulting, coaching, etc.

• More one-to-many: training, speaking, groups

• More on-their-own: print, online, audio, video

• None: turns out I’m pretty balanced.

2. First Establish, then Extend

Photo (CC) by citriodora1

The Farmer’s Rule

Famous Farmer: Richard Branson

You’re a Farmer

Not really a poll:

•What one new line of income are you going to establish next?

3. Manage Your Time

Photo (CC) by justinbaeder

What do I work on next??

Know your goals

Photo (CC) By lululemon athletica

Plan by the week

The 6 Most Important Things

Focus on one at a time

Photo (CC) by ilya_ktsn

Is it any worse than an office job?

Photo by University of Michigan MSIS

Having a mission helps

Photo by Alan Weinkrantz

Dress for productivity success

Poll: What’s your biggest time management challenge?

• Knowing my goals. I know I have lots to do, but I’m not sure what I should be working on.

• Focusing on one at a time. So many things are begging for attention right now!

• I get interrupted: customers, twitter notifications, emails, kids! I just want to be alone!

Questions?

Manage Multiple Businesses …

Without Going Crazy

Becky McCray

• smallbizsurvival.com

Cory Miller

• entrepreneurshiplab.net

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